Let’s start with what’s included. From running ads to creating promotions to launching loyalty programs, we’ll show you how to stand out on Uber Eats.
Part 1: Ads
When people open the Uber Eats app, ads are some of the first businesses they see. This means you’ll get more visibility with people all over your city.
Perks of ads
Boost visibility by showing up in more places across the app
Target your audience to only reach specific people
Optimise your ad to automatically update based on performance
Start using ads in 6 steps
Step 1: Log in
Log in to your Manager portal then click on Sponsored listings in the Marketing tab.
Step 2: Select your audience
Choose who you want to see your ad: everyone or new customers only.
Step 3: Assign a weekly budget
Determine the amount of money you want to spend each week, keeping in mind that you’ll be charged for every click on your ad. You can also choose to pause this at any time.
Step 4: Choose your bid
Designate how much you want to pay for each click. A custom bid lets you decide the amount, while an automatic bid will adjust over time to be competitive without overspending.
Step 5: Launch your ad
Targeted customers within your delivery radius will start seeing your ad in the Uber Eats feed.
Step 6: Optimise as you go
See how your ad is performing, then adjust bids and budgets as you learn what’s working.
Part 2: Promotions
Give more people a reason to order from you. Promotions can help whether you want to find new customers, highlight a new item or increase orders during a slow time.
Perks of promotions
Customise your promotion to meet your specific goals
Target customers so you only reach certain people
Get discovered with eye-catching badges and special placement
Find your next best customer
Give people even more of a reason to order from you.
Starter ideas for your next promotion
Incentivise during a slow time
Offer a $0 Delivery Fee on slower nights of the week.
Reach new customers only
Reach people who’ve never ordered from you by targeting only new customers.
Encourage bigger orders
Reward customers for ordering more by giving a discount when they spend a certain amount
Start using promotions in 5 steps
Step 2: Choose your promotion
You’ll want to choose your promotion type based on your business goals. For example, offer dollars off to encourage larger orders or 'Buy one, get one free' to drive sales of certain items.
Step 3: Set your time frame and audience
Choose whether to show up exclusively for new customers or reach all users in your area. Then set a schedule and input your budget.
Step 4: Go live
Customers will see a green ribbon on your storefront showing your promotion.
Step 5: Track, test and learn
You can run up to 5 promotions at a time to see which drives the best results. When your promotions end, you’ll get a full report to see how they performed.
Part 3: Loyalty programs
Find new regulars and reward your best customers. With loyalty programs, you can offer ongoing incentives that keep people coming back again and again. And again.
Perks of loyalty programs
Get more eyes on your business and show up in featured sections
Increase loyalty and boost sales—typically by up to 10% more*
Incentivise current, new and lapsed customers to keep ordering
Reward the regulars
Nothing says 'thank you' like a perk.
Start using loyalty programs in 4 steps
Step 2: Customise
Depending on your goals, you can choose to reward customers for spending a certain amount or for repeat orders.
Step 3: Reward
Give your customers Uber Eats credit to use at your store or a free item from your menu.
Step 4: Review and go live
Once you’re live, your customers can start earning rewards right away. Check performance reports to see how your program is working.
Part 4: Stories
Running a promotion? Have a new item or an exciting business update? Stories appear at the top of the Uber Eats feed, so they’re a great way to connect with customers and express your brand’s personality.
Perks of Stories
Bring your menu and business to life in just a few clicks
Stay top of mind with customers and remind them why they love you
Customise Stories and run them for free for 14 days
Give your business a voice and personality
Show and sell what you have to offer.
Start using Stories in 4 steps
Step 2: Get creative
Write a headline and body text that lets customers know what’s going on. You can post up to 20 Stories at once.
Step 3: Review and go live
Once you’re satisfied with your Story, submit it. The Uber Eats team will review and post it to the Uber Eats app.
Step 4: Track performance
Log in to your Manager portal to see how your Stories are performing. You’ll get access to insights on views, clicks and orders.
*Based on pilots in the US and Costa Rica from September 2019 to February 2020 that included over 1,000 restaurants. Actual results may vary.
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