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Lesson 4: Promoting your business

Let’s start with what’s included. From running ads to creating promotions to launching loyalty programs, we’ll show you how to stand out on Uber Eats.

Part 1: Ads

Part 2: Promotions

Part 3: Loyalty programs

Part 4: Stories

Part 1: Ads

Perks of ads

Boost visibility by showing up in more places across the app

Target your audience to only reach specific people

Optimise your ad to automatically update based on performance

Start using ads in 6 steps

  • Step 1: Log in

  • Step 2: Select your audience

  • Step 3: Assign a weekly budget

  • Step 4: Choose your bid

  • Step 5: Launch your ad

  • Step 6: Optimise as you go


Part 2: Promotions

Perks of promotions

Customise your promotion to meet your specific goals

Target customers so you only reach certain people

Get discovered with eye-catching badges and special placement

Find your next best customer

Starter ideas for your next promotion

Incentivise during a slow time

Reach new customers only

Encourage bigger orders

Start using promotions in 5 steps

  • Step 1: Log in

  • Step 2: Choose your promotion

  • Step 3: Set your time frame and audience

  • Step 4: Go live

  • Step 5: Track, test and learn


Part 3: Loyalty programs

Perks of loyalty programs

Get more eyes on your business and show up in featured sections

Increase loyalty and boost sales—typically by up to 10% more*

Incentivise current, new and lapsed customers to keep ordering

Reward the regulars

Start using loyalty programs in 4 steps

  • Step 1: Log in

  • Step 2: Customise

  • Step 3: Reward

  • Step 4: Review and go live


Part 4: Stories

Perks of Stories

Bring your menu and business to life in just a few clicks

Stay top of mind with customers and remind them why they love you

Customise Stories and run them for free for 14 days

Give your business a voice and personality

Start using Stories in 4 steps

  • Step 1: Log in

  • Step 2: Get creative

  • Step 3: Review and go live

  • Step 4: Track performance


The takeaway

Congratulations on finishing this lesson! For more tips and inspiration, check out our other topics.

Working with Uber Eats

Setting up your storefront

Accepting orders