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How to increase restaurant sales: 13 practical ideas

Some say that sales cure all; others dispute that statement. But one thing is certain: driving more purchases never hurts. This is especially true in the restaurant industry, where many factors can cause revenue to fluctuate. Not sure how to increase restaurant sales? Looking for new sources of inspiration? In this post, we’ll introduce 13 practical ideas you can try in your business.

What is the best way to increase restaurant sales?

There is no single best way to increase restaurant sales. You can use a range of strategies to attract customers and strengthen your bottom line. To find the right one for you, first consider the following factors:

Target audience

What is most likely to resonate with the people in your target market? How are other restaurants in the area currently reaching those people?

Team capacity

What can your team realistically handle? Are there strategies you can use that align with their strengths and skills?

Budget

Do you have a marketing budget, or will you only use methods without associated costs?

Having answers to these questions at the outset will make it easier to decide which tactics are the right fit for your business.

Ways to increase restaurant sales

What works for one restaurant might not be the right solution for another. Experiment with the ideas on this list and see if you’re able to make a meaningful impact against your revenue goals.

1. Run specials

It may seem counterintuitive to run specials or deals to increase restaurant sales, but this tactic has proven results. According to Valassis data from 2019, coupon users actually visit restaurants more than their counterparts. The same research shows that customers who leverage coupons eat out 7 times per month on average, compared with non-coupon users, who do so about 5 times per month.

There’s a lot of flexibility in how to make this idea work for you. For example, you could run a special to provide a discount on certain items, offer a BOGO (buy one get one free) deal, or create a new menu item available for a limited time.

2. Optimize your menu

A good menu will be easy for customers to read and order from. First, make sure your menu is visually attractive by choosing images, fonts, and colors that appeal to your customers. Then consider how you might organize your menu to draw attention to your biggest sales drivers or highest-margin items.

Treat your menu like a living, breathing document. Update your offerings or design regularly to draw attention to new items and give your customers a reason to keep coming back.

3. Suggest complementary items

Provide suggestions for items that pair well together. One common tactic is to suggest a drink pairing with a main dish for an added cost. This is a win-win. Customers enjoy a mouthwatering experience, and you benefit from a higher check total.

Be sure to train your staff to suggest these offerings as well. Having a conversation about the pairing may go further toward persuading the customer than simply including it as an option on your menu.

4. Upsell add-ons

Like complementary items, you can upsell add-ons that make for a more complete meal. Most often, these add-ons could take the form of an appetizer, a dessert, a side dish, or even a premium topping.

For example, if a customer orders an entrée, you could offer them the option to add soup or salad for a few dollars more. These items often don’t cost a lot for you to make, and selling them more frequently can lead to a noticeable increase in your bottom line.

5. Leverage your street-facing real estate

Your restaurant location doesn’t just have to cater to the people who already know about your business. Encourage new sales by using your space in different ways. Here are a few ideas that can give your brick-and-mortar spaces more selling power:


  • Place a QR code with an online menu on a street-facing window to drive orders
  • Set up a stand outside with grab-and-go items for purchase
  • Design signage that shows off promotions or new seasonal items
  • Offer small samples for passersby

6. Use social media

Posting on social media gives you an opportunity to expand your reach to new audiences. In fact, according to the 2018 Chatter Matters Word of Mouth Report, Gen Z and millennial customers are 99% more likely to use social media to determine their restaurant choice than Gen Xers and baby boomers.

You can design and share content on different platforms to promote your restaurant. For example, you can use a Facebook page to announce new menu items, schedule changes, and upcoming events. If you want to post photos of your menu items or behind-the-scenes content, consider focusing on Instagram or TikTok. You can also create an Instagrammable place in your restaurant to encourage pictures, increasing the chances that customers will share content with their followers.

7. Experiment with ads

Ad targeting on search engines and social media platforms is becoming more advanced and can allow you to nudge audiences who have high buying potential toward a sale. Depending on the platform you use, you may be able to create custom audiences of people who browsed your website, visited a specific page, or even filled their cart with certain items. From there, you can tailor ad creatives to align with products that piqued a customer’s interest and entice a final purchase decision.

Additionally, if you decide to use a delivery platform, you may be able to place ads on the platform’s website or app. Using a platform like this gets you in front of customers with high order intent—they are looking for their next meal, after all—and ads can help encourage more of them to choose your business.

8. Invest time in SEO

Search engine optimization (SEO) makes your website more visible in search engines like Google, which can help drive more clicks and page visits. Milestone Research data from 2021 shows that local and organic search together bring in nearly 70% of all website traffic.This has important sales-driving potential.

SEO strategies—such as optimizing your web pages, creating blog content, and encouraging other online publications to link back to your site—are low-cost ways to give your website more authority and meet your customers with information they’re seeking. You can then translate any traffic that results from your higher search ranking into direct sales by adding an online ordering solution to your website.

9. Start a loyalty program

ロイヤルティの高い顧客基盤を構築することは、レストランの繁栄に不可欠な要素です。PYMNTS と Paytronix の 2022 年レストランフリクションインデックスによると、レストランの 57% が特典とロイヤルティプログラムを提供しているのはこの理由からです。顧客の 41% が、レストランのロイヤルティプログラムが購入の動機となっていることから、このような取り組みが成果を上げていることが分かります。

10. Tap into moments that matter

Show guests you appreciate their business by sending deals their way based on current events, preferences, or milestones. Here are a few examples of offers you can send to your guests:


  • For special occasions: Give customers a free menu item on their birthday to encourage them to have a meal at your location.
  • On specific items: If you’re taking note of customers’ favorite items, send them a personalized discount to increase the chances that they’ll come in.
  • For theme days: Does an item on your menu have its own day? Leverage dates like National Pizza Day or Taco Tuesday to boost sales.

11. Host an event

Some customers may need extra encouragement to visit a restaurant in person. By hosting an event, you can give them more of a reason to come.

For example, if you host an event around a big game in your area, you could offer a small discount when customers come in wearing attire that supports the team. The savings can attract more guests and boost sales in the process.

12. Use local promotion opportunities

Many of your best customers may be just around the corner. They might simply need an extra nudge to discover or order from your business. Here are a few ways you can capture the attention of people in your community:


  • Offer coupons for free or discounted items at other local businesses
  • Include a small gift card to your restaurant in a local raffle or contest
  • Send direct mail featuring discounts to potential customers

13. Partner with a third-party delivery platform

Using a third-party delivery platform is another way to expand your reach and develop a new revenue channel for your business. Some providers even offer built-in marketing solutions to help you reach more people and increase sales.

Ready to increase your restaurant sales?

Now it’s your turn to see what will work best for your business. Do some research to find out what will resonate most with the customers you want to reach. Then experiment with an idea from the list above. From there, track your results to find what’s most effective for increasing restaurant sales.

How to increase restaurant sales with Uber Eats

サードパーティの配達プラットフォームの使用を試してみたいと判断した場合、注文の受け付けを開始する前に、登録と有効化のプロセスを完了する必要があります。

Uber Eats は、この手順ができるだけシンプルになるように設計されています。このプロセスを開始するには、貴店について情報をお知らせください。ご登録に必要なご本人確認や営業許可の確認を実施いたします。次に、達成しようとしている目標に合った料金プランを選択します。必要な情報を入力し、認証情報が確認されると、注文の受け付けを開始できます。

Uber Eats アプリで新規注文者の注目度を高めるだけでなく、売り上げをさらに伸ばすために設計された一連のツールもご利用いただけます。簡単に使用できる次のような追加機能を試すことで、Uber Eats を事業の成長のために最大限活用できます。


  • マーケティングスイート:広告やプロモーションオファーを設定して顧客にアピールし、注文を勧めましょう。


  • ウェブショップ:配達やお持ち帰り向けのオンライン注文ソリューションを使用して、ウェブサイトやソーシャルチャネルのトラフィックを売り上げに変換します。


  • ストーリー:新商品、プロモーション、最新情報をお店から直接お知らせすることで、新規の見込み顧客に声を届けましょう。


  • Instagram との連携:Instagram のフィードから直接人気のあるメニュー商品にスポットライトを当てましょう。Uber Eats の店舗に独自のクリエイティブな魅力を取り入れて、注目度を高め、売り上げを伸ばしましょう。


  • Uber Eats を最大限に活用するためのヒントや裏技、ベストプラクティスについて詳しくは、マーチャントアカデミーのセルフガイドレッスンをご覧ください。

よくある質問

  • レストランは Uber Eats と連携することで、次のような一連の役立つツールにアクセスできます。


    • 新たな利用者層にアプローチ:オンデマンドの乗車と配達に Uber のプラットフォームを使用する数百万人の顧客基盤を活用して、注目度を高め、売り上げを伸ばしましょう。


    • お得意様を獲得する:利用者のリピート率を高めるには、レビューからスペシャルオファーを送信し、利用者の好みを把握するためのヒントを活用しましょう。


    • 業務を効率化する:業務を中断することなく、注文を簡単に受け付けて管理し、業績を把握し、オンライン配達を合理化します。

  • We offer various ways that restaurants can work with us to reach new customers and generate sales, including:


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