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How Dragon King provides great hospitality with Uber Eats

Published September 2024 | Updated April 2026

Hospitality isn’t just about serving great food. It’s about making people feel looked after, even when you never see them face to face. These days, that’s more important than ever as many restaurants connect with customers through delivery and pickup.

For Dragon King, hospitality is part of every order. As a small chain of Chinese restaurants operating solely through delivery and pickup, their focus is clear: make sure every meal arrives quickly, fresh, and just the way the customer expects it.

We chatted with Mr Chen, owner of Dragon King, about how he’s delighting customers and growing his business with help from Uber Eats.

Dragon King, by the numbers

7

locations in New York City

70%

of all sales are Uber Eats orders

10k

orders from new customers through Uber Eats in one quarter¹

Serving up success, one order at a time

How did Mr Chen go from being a grill cook to owning 7 thriving Dragon King restaurants across Brooklyn, the Bronx, and Queens? The answer: years of relentless hard work, a commitment to food people can rely on, and knowing when to bring in the right partners and resources to keep growing.

That’s where Uber Eats comes in. As Dragon King grew, Mr Chen knew he couldn’t do everything on his own. Partnering with Uber Eats helped him reach new customers, keep orders coming in during busy periods, and scale up operations without compromising on quality.

Uber Eats plays a crucial role in attracting new customers and keeping Dragon King front of mind locally. Thanks to the successful partnership, orders on the app jumped by more than 45% from one quarter to the next. The extra business was so significant that Mr Chen hired 3 more staff at his busiest location just to keep up.

Attracting new customers with Uber Eats ads and deals

Mr Chen also uses Uber Eats ads and offers to expand Dragon King’s reach and attract new customers. With targeted promotions, he’s able to reach diners who might not have found Dragon King otherwise. In his words, the ads and offers “work really well, and our customers love the deals too.”

In fact, with Uber’s marketing tools and a series of successful ads and offers, Dragon King attracted more than 10,000 orders from new customers within one quarter² across all locations.

These campaigns don’t just drive first-time orders—they also help turn new diners into regulars. By combining promotions with consistently top-notch food and service, Mr Chen keeps customers coming back, boosting sales and loyalty across all locations.

Uber Eats ads and offers have helped me grow my restaurants. I make a bit less per order because of the fees, but they bring in new customers who spend more on each order, so overall it's been good for my business.

—Mr. Chen, Owner, Dragon King

Staying organised with Uber Eats Manager

Running 7 restaurants means keeping a close eye on every location, and Mr. Chen stays organised with Uber Eats Manager.

He starts most days by checking reviews and store-level performance reports on the Uber Eats Manager dashboard. These insights help him track sales, spot trends, and address issues quickly across all locations.

When opening a new Dragon King restaurant, Mr. Chen keeps menus, ads, and promotions consistent across locations and follows a standardised playbook that includes training on the Uber Eats Orders app. From order expediters to kitchen staff, every role at every location follows the same standards. This consistency makes it easy to move staff between locations and oversee operations seamlessly.

Breaking down barriers with multilingual support

Mr Chen’s story embodies the Australian dream: rising from kitchen staff to restaurant owner. But his success hasn’t come without challenges. For restaurant owners like Mr Chen, whose first language isn’t English, handling business interactions in English can be tricky.

When he found out that Uber Eats has a multilingual team, Mr Chen was stoked to start working directly with his dedicated account manager, Ting C. “Uber Eats is the only delivery company with a Mandarin-speaking team, which is really helpful for me and my wife,” says Mr Chen. He now chats with Ting every week about data, marketing, and strategy. “I really appreciate having language support and account support,” he says.

Using Uber Eats reports, Mr Chen can track performance across all locations and make smarter business decisions. “I couldn’t do this myself without the data Uber gives me,” Mr Chen says. By partnering with Uber Eats, he streamlines operations and grows his business faster, so he can focus on what he loves most: showing hospitality to his customers, one delicious dish at a time.

Grow your business with Uber Eats


Wondering how teaming up with Uber Eats can help your restaurant reach more customers, increase orders, and build brand loyalty? Get in touch.

¹Testimonials reflect individual results. Individual results are not a guarantee of outcome for any given merchant, and merchant experience will vary.

²Order increase occurred in Q1 2024