作為專業級美髮染髮、護髮及美甲產品的業界領導品牌，Sally Beauty 正在重新定義美妝零售領域的便利性與可及性。公司強大的全通路策略，將優質產品與專業知識帶給數百萬顧客，無論是在實體店面、Sally Beauty App、線上購物，或是透過如 Uber Eats 等第三方平台，都能享有無與倫比的價值。

Meeting customers wherever they shop

For over 60 years, Sally Beauty has been a go-to destination for beauty enthusiasts and salon professionals attracted by the store associates’ expertise and a category-leading product selection, including what the company says is the largest omnichannel assortment of professional hair color. Sally Beauty is pairing its best-in-class assortment with free hair color advice from licensed professionals through the retailer’s Licensed Colorist OnDemand program to ensure expertise is at the forefront of the customer experience. “Our goal is to help customers feel confident in their purchase,” says Anne Hill, Senior Director of Ecommerce at Sally Beauty, giving them a “reliable way to get salon-quality results at home.”

An Omni channel strategy helps drive growth

When Sally Beauty first enabled online orders in 2019, it was only through Sally Beauty's website, with inventory shipped overnight from a centralized warehouse. Today the retailer offers online orders and 2-hour delivery from its own website and app, as well as from third-party marketplaces like Uber Eats. “We want to reach our customers wherever they may be shopping,” says Hill. “Whether that’s on our website, on our app, or on a platform like Uber Eats, our goal is to make it easy for people to access Sally Beauty’s curated assortment of quality products.”

The omnichannel strategy is paying off: Omnichannel customers “have a 2-3 times higher lifetime value” than people who only shop in Sally Beauty’s brick-and-mortar stores, due to higher average order value and increased order frequency.

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Seamless SKU and inventory management at scale

Innovation is important to Sally Beauty’s culture, so the speed at which they launched with Uber Eats and the smooth ongoing operations have been highlights of the collaboration. From contract signing to the first online orders was just 60 days, exceeding all expectations and showcasing the strong communication and alignment between the Sally Beauty and Uber teams. “We had great support across all parts of Uber, which made the process fast and seamless,” says Hill.

Another critical contributor: The support of Productsup, a leading feed management and syndication platform for enterprises. Sally Beauty lists 10,000 to 15,000 SKUs online with a variety of marketplaces, with its 2,500+ stores nationwide supporting fulfillment. Coordinating product content and inventory data across this footprint is a massive undertaking, and Productsup helps the retailer streamline and scale that process by offering advanced AI and automation for data mapping and validation, content generation, and distribution. “Productsup translates our data into what each marketplace needs,” says Hill. “They make sure our product feeds stay clean and optimized, and they help fix any issues behind the scenes.”

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