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Get Uber Direct: Branded by you, delivered with Uber.

Offer on-demand delivery from your own website or app. Pay per delivery. No marketplace fees.

Get started with Uber Direct

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What is Uber Direct?

Add fast, reliable local delivery to your own sales channels with Uber Direct, our white-label last-mile delivery service. Customers place orders on your own website or app and your goods will be delivered with the same courier network as Uber Eats.

Benefits of Uber Direct

Whether you're a retail shop, grocer, restaurant or any other business, you can use Uber Direct to offer delivery within a native brand experience. Build loyalty by owning your customer relationship and data. Plus, unlock potential revenue by using Uber Direct along with the Uber Eats marketplace.

Quick and reliable

Get your customers what they want when they want it. Delight them by offering on-demand delivery of goods through your app or website, or by phone.


No marketplace fees, just pay a fee for each delivery. Control your margins by bearing the costs or passing them on to your customers.

Easy integration

Connect through your existing POS, OMS or other platforms; use the Uber Direct dashboard; or integrate with our API and start making delivery requests.

Straightforward pricing for your business

Uber Direct is a cost-effective way to get your products delivered and meet your customers' expectations.

You pay a fee for each delivery, which includes a Delivery Fee and any other applicable fees. If you're placing a delivery request through a third-party platform, that third-party platform provider may collect the fee.

Flexible delivery options for your customers

Delivery in under 2 hours

When the earliest availability is important to customers, get it delivered in under 2 hours.

Same-day delivery

When overnight isn't quick enough for customers, get it delivered before the end of the day.

Scheduled delivery

When customers want peace of mind, pre-plan the delivery up to 30 days in advance. Including evenings and weekends.

Choose the option that's best for you

Select an integrated technology solution that works for your business. Switch whenever you want – Uber Direct can evolve to meet your delivery needs.

Option 1

Platform partners

For businesses offering any amount of deliveries per month

  • Activate through your existing POS, OMS or other platforms for automated order processing
  • Easy onboarding
  • Technical integration through your platform partner
Option 2

Direct API

For businesses with 1,000+ deliveries per month

  • Integrate with the Direct API for automated ordering processing
  • Technical integration is required
Option 3

Direct dashboard

For businesses with less than 1,000 deliveries per month

  • Use the Uber Direct Dashboard for manual order processing
  • Easy onboarding
  • No technical integration

Already an Uber Direct customer? Log in here.

How Uber Direct works

Step 1:

Offer delivery through your channels

Provide your customers with multiple delivery options from your app, website or phone channels.

Step 2:

Request delivery through our platform

Send delivery requests by connecting with your existing POS or OMS, using the Uber Direct dashboard, or integrating with the Uber Direct API.

Step 3:

Fulfil delivery orders

Once confirmed, get your products delivered based on your customers' preferences. Share real-time updates, estimated time of arrival (ETA) and live location-tracking with your customers by text.

Access technical support for troubleshooting. And resolve your customer issues quickly through Uber's merchant support.

“We want control of our retail experience from start to finish, in-store and online. We chose Uber Direct for same-day deliveries because we know they will deliver an excellent experience that fits with our brand.”

Adrian McKenzie, Senior Manager of eCommerce, EB Games

Get started with Uber Direct

Grow your business with Uber Direct and Uber Eats

Whether you're looking to generate more demand or add to your delivery capabilities, partner with us using one service or a combination of services. Expand your reach by listing your business on the Uber Eats marketplace, and give your customers a fast, reliable way to get your products from your channels using Uber Direct.

Our channels

Uber Eats marketplace

  • Offer online ordering and delivery by listing your business on the Uber Eats marketplace
  • Reach new customers on the Uber Eats marketplace
  • Pay a percentage Marketplace Fee for delivery and pick-up orders
Your channels

Uber Direct white-label service

  • Offer delivery through your own channels by using Uber Direct, our white-label delivery service
  • Build a direct relationship with regular customers and meet their demand through your sales channels
  • Pay a Delivery Fee for delivery orders

Already an Uber Direct customer?