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Marketing tools for merchants

We’re here for you when delivery and pick-up are crucial to your business. The assets here can help you quickly market to customers and let them know you’re open for business with Uber Eats.

All co-marketing featuring the Uber Eats logo should be submitted to Brand Desk for approval prior to launch. Standard response time is 3–5 business days and revisions can add to that, so please plan ahead.

How to find your unique URL

Your Uber Eats URL allows you to create quick links to your delivery menu.

 

  1. Go to UberEats.com.
  2. Type the name of your restaurant in the search bar.
  3. Click on your restaurant’s name to be directed to your page.
  4. Copy the URL from your restaurant page – this is your unique URL.

Co-marketing guidelines

Brand elements

Your brand should always take the visual lead in your own marketing. On darker backgrounds, use the white logo; for lighter backgrounds, use the black version. Uber Eats green should appear in partner co-marketing only on the app icon, web badges, and delivery bags. Use our logo files linked below.

WORDMARK

The word mark is our most globally recognizable asset. Use the vertical (stacked) logo for portrait or square compositions; use the horizontal logo for landscape compositions.

ORDER WITH BADGES

The "order with" logo is a good way to make our brand and message clear to customers. The badge is available in dark and light versions, as well as in Uber Eats green when full color is preferred.

CORE COLOURS

Our 3 core colors—black, white, and Uber Eats green—are the foundation of our visual identity. See specs below.

Uber Eats green

HEX: 06C167
RGB: 6, 193, 103
CMYK: 75, 0, 85, 0
PMS: 7480 C

App icon and web badge

For digital executions, use our app icon to let people know they can download the app to order on Uber Eats. These can also be used for social media links and we’ve included an option with a CTA.

CTA logo lock-ups

Adding a call to action (CTA) next to the logo makes both our brand and message clear to customers. 

We’ve provided a library of lockup solutions featuring approved brand messaging. For exclusive media spotlight opportunities, please use the “Presented by” logo.

Clear space

The amount of clear space around the logo should be equal to or greater than the height of the “U” in Uber. This keeps the logo from getting crowded by images, text, or other graphics that compromise its visual integrity.

Minimum size:


Web - 30 PX Width


Print - .7in Width

Minimum:

Web – 70 PX Width

Print – 1.4in Width

Logo lock-up for partnership creative

Display your logo next to ours by placing them side-by-side (either horizontally or vertically) using one of our logo lock-up templates as a guide. A line glyph should separate the logos.

Logo misuse

Here are some examples of what not to do with our logo.

DON'T

Do not use our previous two color wordmark.

DON'T

Do not scale, wrap, alter, tilt, or rotate the form of the logo
.

DON'T

Do not place text or visual elements within the clear space of the logo.

DON'T

Do not change the color of the logo.

DON'T

Do not add stylised filters to our logo.

DON'T

Do not integrate our logo within copy.

Messaging guidelines

    • Order on
    • Order with
    • Available on
    • Powered by
    • Presented by
    • Open the Uber Eats app to order
    • Order [Restaurant name] with Uber Eats
    • Order [Restaurant name] for delivery with the Uber Eats app
    • Order [Restaurant name] goodness with the Uber Eats app
    • Order your favourites for delivery with the Uber Eats app
    • Order whenever you like with the Uber Eats app
    • Finally! Order for delivery with Uber Eats
    • $0 Delivery Fee on orders of [$15] or more
    • Terms and fees apply. See Uber Eats app for details and location availability
    • $0 Delivery Fee with Uber Eats
    • $0 Delivery Fee on Uber Eats
    • $0 Delivery Fee starts now
    • Order on Uber Eats with a $0 Delivery Fee. Use code [XXXX] at checkout.
    • Say hello to [partner name]. Get a $0 Delivery Fee when you order [menu item]. Use code [XXXX] at checkout.
    • Order your favourites
    • Order whenever you like with the Uber Eats app
    • Order today.
    • We're on Uber Eats! Order for delivery or pick-up today!
    • All your [Restaurant Name] faves.
    • It’s here! [Restaurant Name] is now on Uber Eats.
    • Enjoy [Restaurant Dish] today with Uber Eats.
    • Order your favourites for delivery now.
    • Request your favourites wherever you like.
    • Order Now
    • Download the Uber Eats app to order now.
    • We’re now on the @UberEats app! Order our famous [Item Name] for delivery to your door.😍 #UberEats
    • All your [Business Name] faves are now on @UberEats. 🙌 #UberEats
    • Craving [Business Name] at home? Order your favorite items on the @UberEats app. #UberEats