Kibo Sushi：透過外送服務提升業績與顧客忠誠度

Kibo Sushi has been winning customers for more than 10 years with a focus on hard work, local ingredients and the belief that delicious, fresh food is the best way to grow a restaurant business. Their name means Hope in Japanese, and the organization shares the hope that customers will love their food and return often – a winning strategy that has resulted in a huge percent of their customers returning regularly.

Kibo Sushi has always had a neighborhood focus. However, Bo Seo, the CEO and founder of Kibo Sushi, recognized early on that “Sushi is a perfect item for takeout.” In 2018 he decided that it was time to make delivery available across the restaurant group. It was a smart decision that helped Kibo Sushi weather the pandemic and has helped them grow to 39 locations across the Canada area, with more plans to expand on the horizon.

To start, Kibo looked into building their own delivery system. At the time, the restaurant had 8 locations in Toronto. Seo quickly realized that trying to create and manage his own delivery system was a distraction. He wanted his teams focused on making great food.

When Uber Eats came to Seo suggesting a collaboration, he saw an opportunity. By working with a company that enables fast, convenient delivery, Kibo could keep their focus on making delicious sushi and building relationships with their customers.

By working with Uber Eats, Kibo Sushi was able to provide their existing customers with new, more convenient options for enjoying the food they already know and love. But beyond that, joining the Uber Eats marketplace offered a way to reach a whole new audience of sushi lovers.

“Some people don’t go out to eat, they prefer to stay home or choose to eat at work going through the Pandemic and it became a new behavior trend in this industry” explains Seo. “Uber Eats brings this customer to us.” Because Kibo always delivers high-quality food, once those customers discover the restaurant and its food, they don’t stop ordering.