Uber Eats とUber Direct を活用した Salad House の事業拡大

Salad House is building customer loyalty and driving growth with excellent food and convenient online ordering and delivery experiences. With 64% of its business now coming from online orders, technology systems are critical to the success of its overall customer experience. Salad House has woven technology into its corporate DNA under the guidance of Jarrod Bravo, Director of Operations. Bravo grew up with the business, starting as a cashier at the first location before being promoted to manager, then general manager. Today he’s in charge of operations across all Salad House locations and responsible for running his own franchise location in Montclair, New Jersey. We spoke with Bravo about the restaurant technology Salad House is using, including how Uber is helping Salad House grow and thrive.

As a multi-location operation, Salad House sees technology as a critical factor in its success, especially given its own focus on online and takeout orders. The company preemptively upgraded its POS system back in 2015. And then—just before the pandemic hit—completed a POS integration that seamlessly consolidates all online orders into a single system flow. This led to a reduction in order errors, improved operational efficiency, and increased customer satisfaction. Bravo reports that the conversion was a challenge at first, but he encourages other operators to “get on that train. Once you figure out the tech side, it actually makes your operations so much easier.”

Customer loyalty is one of the biggest priorities at Salad House. The company wants customers to order from its diverse and customizable menu multiple times a week. At first, Bravo didn’t appreciate the power of Uber Eats’ promotions to help achieve that goal. But now, he says, “whenever there’s something new, my philosophy is, let's try it.” On average, Salad House now runs 2 Uber Eats promotions every month: “one to target new customers and another to keep current customers engaged,” says Bravo. “The numbers don't lie. Uber promos are an effective way to reward customer loyalty and keep people coming back.”