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These pricing plans may not be available in your country

These pricing options are only applicable for restaurant merchants. If you are a retail merchant, please contact your account manager or Uber Eats Support with any questions.

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Pricing tailored to your business

Grow your business your way with flexible and transparent pricing options that are within your control.¹

Choose what's right for you

No two businesses are alike, and our partnership options reflect that. You can partner with Uber Eats in various ways – to help reach customers and generate sales.

Marketplace plans: Reach customers on Uber Eats

Expand your reach by offering customers delivery and pick-up from your business in the Uber Eats app. The Uber Eats service fee is calculated using the fee percentages below, which vary depending on the option you choose. The Uber Eats Service Fee does not include VAT.

Uber Eats Merchant pricing overview


Uber Delivery option

Use our network of delivery people to deliver. The same Uber Eats service fee applies for virtual restaurants.


Self-delivery option

Own the customer experience and use your own delivery staff. You can also use your own delivery staff for virtual restaurants.


Pick-up (non-delivery option)

Give customers more choice; allow customers to pick up from your restaurant. Pick-up is not available for virtual restaurants.

Activation fee

Joining Uber Eats as a merchant comes with an initial activation fee designed to make sure you've got everything you need to start successfully. We charge £650 (excl. VAT) to join Uber Eats. This one-time fee is an investment into your business' growth on the platform and includes all equipment and training needed to set you up for success, including tablet, printer, menu creation and professional photography, window sticker, welcome pack and activation training call.

Opt-out options & fee adjustments

We understand that every business is unique, and you may not require all the services included in the activation fee. To better accommodate your specific needs, we offer the option to opt out of certain benefits or assets. If you decide not to avail yourself of specific services such as menu photography or equipment, the activation fee can be adjusted accordingly, potentially lowering your initial costs. Please note that opting out of certain services may affect your operational efficiency and customer experience.

Explore Marketplace plan benefits in more detail

    • Lead-generation services
    • Facilitation of delivery and/or pick-up services
    • Order management and tracking
    • Payment-processing
    • Access to performance data, sales analytics and insights
    • Customer support for your business, your customers and delivery people in Uber's network
  • Uber One is a paid membership programme that offers members specific benefits and discounts that can be applied to eligible orders via the Uber Eats app. These benefits and discounts may or may not apply to your restaurant at Uber Eats' discretion.

  • You may have the option to access in-app marketing tools and purchase ads, which helps increase the likelihood of your business being placed higher in the home screen and in search and category results in the Uber Eats app.

Frequently asked questions

  • Depending on how you choose to work with Uber Eats, different fees may be charged on orders facilitated through the platform. The Uber Eats Fee is charged to you for every order you receive from your customers via the Uber Eats app. It varies depending on the option you choose.

  • You might encounter additional costs or Marketplace Fee modifications in your earnings statement, including (but not limited to):

    • Promotion or advertisement fees: If you're running a marketing or ads campaign through our in-app solutions, additional fees or costs may be applicable.
    • Order error adjustments: These adjustments are for refunds given to your customers where the cost of such refunds are wholly or partially deducted from payments owed to you in accordance with the Merchant Refund Policy.

¹The pricing plans reflected on this page are only available in the United Kingdom. If you are located outside of the United Kingdom, please update your location and language preferences at the bottom of this page to view the pricing plans available to you.