Promoting your business

In this lesson, you’ll learn how to get your business discovered and attract more customers on Uber Eats.

When people open the Uber Eats app, ads are some of the first businesses they see. This means you’ll get more visibility with people all over your city.

Perks of ads

Boost visibility by showing up in more places across the app

Target your audience to only reach specific people

Optimise your ad to automatically update based on performance

Start using ads in 6 steps

Step 1: Log in
Log in to your Manager portal then click on Sponsored listings in the Marketing tab.
Step 2: Select your audience
Choose who you want to see your ad: everyone or new customers only.
Step 3: Assign a weekly budget
Determine the amount of money you want to spend each week, keeping in mind that you’ll be charged for every click on your ad. You can also choose to pause this at any time.
Step 4: Choose your bid
Designate how much you want to pay for each click. A custom bid lets you decide the amount, while an automatic bid will adjust over time to be competitive without overspending.
Step 5: Launch your ad
Targeted customers within your delivery radius will start seeing your ad in the Uber Eats feed.
Step 6: Optimise as you go
See how your ad is performing, then adjust bids and budgets as you learn what’s working.

Offers

Give more people a reason to order from you. Offers can help whether you want to find new customers, highlight a new item or increase orders during a slow time.

Perks of offers

Customise your offer to meet your specific goals

Target customers so you only reach certain people

Get discovered with eye-catching badges and special placement

Find your next best customer

Give people even more of a reason to order from you.

Starter ideas for your next offer

Incentivise during a slow time

Offer a $0 Delivery Fee on slower nights of the week.

Reach new customers only

Reach people who’ve never ordered from you by targeting only new customers.

Encourage bigger orders

Reward customers for ordering more by giving a discount when they spend a certain amount.

Start using offers in 5 steps

Step 1: Log in
Log in to your Manager portal, then click on the Marketing tab.
Step 2: Choose your offer
You’ll want to choose your offer type based on your business goals. For example, offer dollars off to encourage larger orders, or ‘Buy one, get one free’ to drive sales of certain items.
Step 3: Set your time frame and audience
Choose whether to show up exclusively for new customers or reach all users in your area. Then set a schedule and input your budget.
Step 4: Go live
Customers will see a green ribbon on your storefront showing your offer.
Step 5: Track, test and learn
You can run up to 5 offers at a time to see which drives the best results. When your offers end, you’ll get a full report to see how they performed.