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Building smarter features to power offers
Offers are one of the most effective ways to attract customers, drive orders and boost sales. That's why we're making big improvements – giving you more control, better targeting and clearer results to help your business grow.
May 2025
Boost sales and bring in customers
Offers are a proven way to supercharge your business:
More orders
Merchants that run offers could see 21% more orders and a 13% boost in sales, even after discounts.*
Find details below based on a global study.
Bigger orders
Customers tend to spend more when deals are available. The best, high-quality offers –priced like your in-store menu –help attract customers, boost sales and increase order size.
New and repeat customers
Offers can help attract 32% more first-time customers and keep regulars coming back.*
Find details below based on a global study.
What's new for all restaurants?
We're investing in better tools and features to help you get the most out of every offer:
Better offer visibility
Your offers will be featured in more places – including an Offers Hub and themed carousels – and discoverable with improved filtering and updated visuals, including a new colour theme, making them easier for customers to find.
New offer types and improved flexibility
Get more control over what, when and to whom you offer. With Happy hour deals and Buy 1, get a free item, you can tailor your offers to your goals. You can also now run always-on offers for up to a year and create offers across multiple locations in a single step.
Uber One targeting
Attract loyal, high-value customers with exclusive member-only offers.
The ability to create offers where you want
We're expanding our offers API to support nearly all offer types – giving enterprise merchants, point-of-sale systems, and aggregators more flexibility to create and manage offers directly from their own platforms.
What's new on Uber Eats Manager
If you manage your restaurant(s) on Uber Eats Manager, these new tools will help you get better insights and manage your campaigns with ease:
Create offers customers love
You'll now receive suggestions when creating offers – like stronger savings, popular items and lower spend – to make your offers more appealing and drive more orders. The best offers are shown to more customers, boosting your visibility and results.
Personalised tips to help you grow
On your Uber Eats Manager homepage, you'll receive tips and can explore how different types of customers engage with your offers. If you manage multiple locations, you can view performance across all shops in one place.
Insights that drive action
Track all your offers in one place, monitor real-time performance and repeat top performers in one click by using the new Rerun button. Updated reporting gives you deeper insights at the customer, shop and item levels to help you improve future campaigns.
Smarter tools for better results
Built-in metrics and recommendations help you quickly understand what's working and make changes to get the most out of your offers.
For those managing offers at scale, new APIs let you create, view and revoke most offer types.
What's new for enterprise merchants and merchants with Uber representatives
For enterprise and larger merchants or merchants that work with Uber partner or account managers, we're making offers more flexible and easier to run.
Create offers on Ads Manager
Enjoy full control. You can now easily set up, run and get results for targeted offer campaigns yourself in Ads Manager. The Shopwide discount, Free delivery and Spend more, save more offers are live and available self-service, and more offer types and enhancements are coming for you to create and for your customers to enjoy. Plus, with advanced reporting tools, you'll gain deeper insights into performance.
Explore the new features on Ads Manager and through your partner or account manager
Set redemption limits for Buy 1, get 1 free offers
You can now limit how many times a customer can redeem a Buy 1, get 1 free offer, available through your partner or account manager.
Get enhanced targeting
Reach previous customers or reward loyal customers to fine-tune your strategy. Available through your partner or account manager.
What we're building next
We're continuing to build tools that make it easier to run great offers, connect with the right customers, and grow your business. Here's what's on the way:
- Additional ways to customise your offers: Soon, you'll be able to create offers on sides and modifiers, expand Buy 1, get a free item to support mix-and-match between menu items, and set limits on how many times an offer can be redeemed.
- Simpler ways to manage and measure performance: We're making it easier for you to determine what's working. New reports will help you better understand your return on investment, and improved tracking across Uber Eats and your own systems will make reporting and payments clearer – saving you time behind the scenes.
- Smarter ways to reach the right customers: New targeting tools will help you re-engage past and high-value customers. You'll also be able to personalise offers – like promoting a customer's favourite dish to bring them back.
- More ways to get discovered: We're giving your offers more chances to shine in the app through limited-time sale events; seasonal promotions; and curated, dish-led experiences that spotlight great value and attract price-conscious customers.
The big picture
With these updates, you get more ways to attract customers, boost sales and make the most of every offer. Whether you use Uber Eats Manager, use Ads Manager or work with your partner or account manager to manage offers, we're giving you better tools, clearer insights and smarter targeting to help you grow.
Offers have always been a powerful way to drive results, and now they can be even more effective.
Get started today by exploring the new features and setting up offers on Uber Eats Manager or Ads Manager to help your business stand out and grow.
Frequently asked questions
- How can I make sure my offers are driving the best results?
Offers that are the most successful are those that are most attractive to your customers while suiting your operational needs. Focus on smart targeting to reach the right customers; choosing the right discount (for instance, Shopwide discount and Buy 1, get 1 free to boost order size; Happy Hour for slower times); and keeping your menu prices close to your in-store prices.
- Where will my offers show up in the Uber Eats app?
Your offers appear across the app in places including, but not limited to, the homefeed, Top Offer badges, homefeed boost, the Offers Hub, and carousels, plus when customers filter for offers or are searching, and on your shopfront and menu.
- Should I raise menu prices to increase my earnings?
No, raising prices can hurt sales by making your menu less competitive. Instead, use smart targeting, the right offer types and performance tracking to get the best return on investment.
- Will my offers be effective at driving incremental sales?
Offers are designed to drive incremental orders and help you attract new customers while encouraging repeat business. You'll have full access to performance-tracking tools to measure your results.
- Where can I learn more or get help?
Select the Help button in Uber Eats Manager or Ads Manager, or contact your Partner or Account Manager for support.
*These percentages are based on an experimental global holdout analysis that Uber conducted from 30 April to 27 May 2024. We compared behaviour between Uber Eats customers around the world who were exposed to restaurant offers with those who were not. The results reflect the average differences in key metrics, such as orders per customer, across all participating merchants. Actual results may vary.