Deliver from your channels with Uber Direct
Tap into Uber’s global network of delivery partners to offer same-day local delivery for orders placed through your own website, app, or over the phone.
What is Uber Direct?
Uber Direct is an on-demand delivery solution for businesses taking orders through their website, app, or phone. Available in 2 dozen countries with features like live order tracking and proof of delivery, Uber Direct helps you provide an excellent delivery experience to your customers.
Power delivery, your way
Provide fast, quality delivery
Your customers can choose delivery in under 2 hours, on the same day, or schedule it up to 30 days in advance.
Customise your delivery solution
Choose how you integrate, select services tailored to your industry, and manage branding, timing, and proof of delivery options.
Reach customers wherever they are
With Uber Direct available in 2 dozen countries, you can reliably reach customers with our delivery options.
Access Uber’s network of delivery partners
The Uber platform connects your orders with quality delivery drivers available in your area.
Unlock enterprise efficiency and cost savings
Scale delivery with commission-free pricing, real-time updates, pick-up verification and batching tools to fulfil more orders with less resources.
Pay a fee per delivery – no commissions
Uber Direct is an affordable way to get your products delivered and meet your customers’ expectations.
No Marketplace Fee – pay for deliveries based on a fixed fee plus a distance fee.¹
- A base fee of $9.50 (excluding GST) will be charged for each delivery.
- A distance fee of $1.10 (excluding GST) will be charged per kilometre. This is based on the estimated distance between the pickup location and drop-off location and includes partial kilometres on a prorated basis.
Other fees
The following fees may also apply:
- Cancellation fee
If a delivery person refuses or is unable to deliver an order because the order doesn’t comply with delivery restrictions, you’ll be charged a cancellation fee. The cancellation fee is equal to the Delivery Fee plus the return trip fee (if applicable). See below for information on how the return trip fee is calculated.
- Return trip fee
If a trip back to the pickup location is started, you’ll be charged a fee calculated as 50% of the Delivery Fee. Return trips may be triggered: (i) if you’ve enabled the option for a return trip when the delivery is requested, (ii) if a proof of delivery option includes a return trip, or (iii) if a delivery person refuses or is unable to deliver an order because the order doesn’t comply with delivery restrictions.
- Wait time fee
If a delivery person has to wait more than 10 minutes after arriving at the pickup location for an order to be provided, a fee of $0.50 (excluding GST) per minute will be charged.
There may be extra charges or special circumstances where certain fees apply, which will be outlined in any relevant Service Terms, Order Form, or Addendum.
How it works
Step 1: Sign up or integrate
Connect Uber Direct to your POS, website, or app to activate through one of our partners, or sign up on the dashboard. You can offer your customers delivery in under 2 hours, on the same day, or scheduled up to 30 days in advance.
Step 2: Receive orders
Customers place orders through your ordering channels.
Step 3: Dispatch with Uber
Uber automatically offers the order to nearby delivery drivers.
Step 4: Delivery driver completes the delivery
Your customer gets their order quickly and easily.
Step 5: Track and optimise
Use real-time tracking and analytics to monitor delivery performance and improve operations.
Benefits of Uber’s delivery network
8.5M
Monthly active drivers and delivery partners²
81%
Orders completed in 45 minutes or less³
<2%
Delivery partner cancellation rate³
Building customer loyalty with Uber Direct
EB Games Australia is giving its customers even more with Uber Direct. With over 380 stores across the country and a booming online channel, EB Games uses Uber Direct to provide fast, reliable delivery and a seamless experience that keeps gamers coming back for more.
Trusted across industries
Every business type runs differently. That’s why our solutions flex to fit the way you deliver.
For restaurants
Top-notch food delivery right to your door
Whether it’s a group or solo order, Uber Direct helps you deliver quality meals with delivery people trusted by millions of Uber Eats users across Australia.
For grocers
Smart delivery for fresh and regulated items
Uber Direct gives grocers the tools to meet expectations for fast, flexible, and branded delivery.
For retailers
Last-mile delivery for your local customers
Whether you’re an electronics retailer, a lifestyle brand, or a specialty store, Uber Direct lets you offer fast same-day delivery straight from your own channels—with complete control over your customer’s experience.
Simplify your setup with one of our integration partners
Our trusted partners help you connect your sales channels, POS, and delivery operations.
Take control of your delivery experience, starting today
Get your brand out there—with convenient delivery, lower costs, more flexibility, and the strength of Uber’s network of delivery partners behind you.
Frequently asked questions
- What is Uber Direct?
Uber Direct is a local delivery platform for businesses of all sizes and across all industry verticals. Merchants can offer on-demand delivery to their customers directly from their own channels.
- Who is Uber Direct for?
Uber Direct is for merchants who are looking to drive revenue by offering on-demand delivery directly from their own sales channels (such as website, app and phone).
- How am I priced for Uber Direct?
Pricing for Uber Direct is per delivery only—there are no startup costs, commissions, or monthly minimums. Pay for deliveries based on a fixed fee plus a distance fee and any other applicable Other Fees.
- What types of items can be delivered using Uber Direct?
Packages as big as a suitcase and as heavy as 20 kg.
Packages for nearly every consumer end market, including grocery, retail, restaurant, bottle shop, pet supply, florist, and more.
Note: some item types (like pharmaceuticals, alcohol, and tobacco) may be restricted depending on your location.
- What is the difference between Uber Direct and Uber Eats?
Uber Direct is a white-label solution that lets merchants add on-demand delivery to their own website, app, or other sales channels.
Uber Eats is an online marketplace where merchants are listed side by side, offering their products to customers for delivery or pickup.
Many merchants boost their revenue by using Uber Direct and Uber Eats together. Uber Direct enables merchants to serve their loyal customer base by offering delivery to those who order directly through the merchant’s own sales channels. Uber Eats connects merchants with new customers they might not have otherwise had the chance to serve.
- How does customer support for Uber Direct work?
There are 2 options for support:
Brand-managed support: You or your support team are responsible for managing the relationship with your customers and will get in touch with Uber Support on their behalf.
Uber-managed support: Uber Support works directly with your customers for live order support and to start refunds (note: currently, Uber does not refund the customer; we’ll only let you know about the refund decisions and amount). Extra charges may apply for this option.
- How far can I deliver with Uber Direct?
Uber Direct generally supports deliveries within a radius of 15 km in serviceable areas, but we can deliver further depending on your needs. When you speak with an Uber Direct representative, please discuss your delivery radius requirements.
Guidance and tips
Already an Uber Direct customer?
¹Your rates may be higher or lower depending on your order type, distance, delivery speed (express, same-day, next-day, scheduled), integration type (channel partner, API, dashboard), market region, and other factors.
²Global figure. As of March 2025.
³Global figure. Data from January 2023 to December 2023.