The products and services mentioned in this article may not be available in your region. Please reach out to customer support or your account manager if you have questions.
Building smarter features to power offers
Offers are one of the most effective ways to attract customers, drive orders and boost sales. That’s why we’re making big improvements to give you more control, better targeting and clearer results to help your business grow.
We’ve come a long way from the original Uber Eats offers that were less noticeable. Today, bold red badges, carousels and prime placements make offers impossible to miss – and we’re continuing to invest to make them even more powerful.
Updated: September 2025
Boost sales and bring in customers
Offers are a proven way to supercharge your business:
More orders
Offers can help you see 23% more orders and a 15% boost in sales, even after discounts.*
Find details below based on a global study.
Higher order value
Customers tend to spend more when deals are available. The best, high-quality offers – priced like your in-store menu – can help attract customers, drive up to two times more orders and increase order size.**
Find details below based on a global study.
New and repeat customers
Offers can help attract 34% more first-time customers and keep regulars coming back.*
Find details below based on a global study.
What’s new for all restaurants
We’re investing in better tools and features to help you get the most out of every offer:
Better offer visibility
Offers are now easier to discover across the app, with themed carousels, clearer badges, improved filtering and bold red designs that stand out.
Spotlight for your strongest offers
Pair popular items with strong deals and they’re more likely to be highlighted where customers will see them – helping you capture more attention and drive more orders.
High-impact offer events
Large-scale events like Member Days and Buy 1, Get 1 Free Week bring your offers front and center with added marketing support, creating a surge in sales during key moments.
Flexible offer setup
You have greater control over how and where you run offers. Launch Happy hour deals or Buy 1, get a free item offers, keep always-on campaigns live for up to a year and roll them out across multiple locations in a single step.
Offers created your way
Our offers API supports nearly all offer types – giving enterprise merchants, or merchants using point-of-sale systems and aggregators, the flexibility to build and manage offers directly from their own platforms.
Offer targeting
Find new customers and bring previous customers back. Expand your reach by attracting loyal, high-value Uber One members with exclusive offers that receive premium placement.
What’s new on Uber Eats Manager
If you manage your restaurant(s) on Uber Eats Manager, these new tools will help you get better insights and handle your campaigns with ease:
Create offers customers love
Get suggestions when setting up offers – like stronger savings, popular items or lower spending – to make them more appealing and drive more orders. The best offers are shown to more customers, boosting visibility and results.
Launch in fewer steps
Set up most offer types across all your locations at once and view performance in a single place.
Get personalised tips
Access recommendations on your homepage based on how customers engage with your offers – giving you practical ideas to boost results.
Turn insights into action
Track all offers in one view, monitor real-time performance and repeat top performers in one step using the new Rerun button.
Understand performance faster
Built-in metrics and recommendations highlight what’s working and suggest adjustments to maximise your return.
Add your external promotion IDs to track Uber Eats offers alongside those you run elsewhere, giving you clearer reporting and less reconciliation hassle.
What’s new for enterprise merchants and merchants with Uber representatives
If you’re an enterprise or larger merchant, or working with a partner manager or account manager, you now have more control, smarter targeting and simpler ways to run offers that deliver bigger impact.
Create offers on Ads Manager
Set up, run and track targeted offers yourself directly in Ads Manager with Buy 1, get 1 free, Free item, Storewide discount, Free delivery and Spend more, save more offers already live, and more offer types coming soon. Advanced reporting shows what’s working, and new targeting tools help you reach the right customers more effectively.
Set redemption limits for Buy 1, get 1 free and Free item
Protect your margins while driving demand. Limit how many times a customer can redeem a Buy 1, get 1 free or Free item offer, a feature available through your partner manager or account manager, with more offer types coming soon.
Customise in a variety of ways
Get more flexibility in how you set up offers. Through your partner manager or account manager, you can tailor offers with sides and modifiers, create mix-and-match freebies, expand Buy 1, get a free item across different menu items, and limit deals to specific sizes and options – like 6-piece wings instead of ‘any size’. These tools help you attract more customers while keeping costs under control.
Personalise item-level offers automatically
Make every offer more relevant. For item-level campaigns, work with your partner manager or account manager to choose the items you want to promote. We’ll automatically show each customer the product they’re most likely to order with offers tailored to them.
Target the right customers
Re-engage previous customers or reward loyal regulars with tailored campaigns through your partner manager or account manager.
What we’re building next
We’re continuing to build tools that make it easier to run great offers, connect with the right customers and grow your business. Here’s what’s on the way:
- Easy management and measurement: New reports, clearer ROI tracking and tools to automatically shift a single budget across ads and offers will make it simpler to determine what’s working and maximise your investment.
- Tools to make your offers stand out even more: Extra Uber-funded savings for select offers, plus high-visibility placements across the app (including each time customers open Uber Eats), ensure that your offers capture attention when it matters most.
- More ways to get discovered: Seasonal promotions, Top Offers callouts, time-limited coupons and curated pricing help spotlight your value to new and returning customers.
- Smarter creation in Uber Eats Manager: A redesigned Uber Eats Manager Marketing page with personalised recommendations, goal-based campaigns and a smoother mobile flow makes launching offers quick and seamless.
- Margins protected with smarter limits: Redemption caps, smarter stacking rules and average-dish-price testing give you more control while keeping offers impactful.
- Easier-to-enjoy offers: A dedicated offers hub, savings reminders, checkout visibility and one-click redemption make deals effortless for customers, while pick-up only offers and smart combos drive more visits and bigger orders.
The big picture
Offers have always been a powerful way to drive growth. With these updates, you have more ways to attract customers, boost sales and get more value from every offer. Plus, you’ll find better tools, sharper insights and smarter targeting to help you stand out.
Every investment you make in offers works harder for your business.
Get started today by exploring the new features and setting up offers on Uber Eats Manager or Ads Manager, or with support from a partner manager or account manager.
Frequently asked questions
- How can I make sure my offers are driving the best results?
Offers that are the most successful are those that are most attractive to your customers while suiting your operational needs. Focus on smart targeting to reach the right customers; choosing the right discount (for instance, Storewide discount and Buy 1, get 1 free to boost order size; Happy hour for slower times); and keeping your menu prices close to your in-store prices.
- Where will my offers show up in the Uber Eats app?
Your offers appear across the app in places including, but not limited to, the home feed, Top Offer badges, carousels and your storefront and menu, plus when customers filter for offers or are searching.
- Should I raise menu prices to increase my earnings?
No. Raising prices can hurt sales by making your menu less competitive. Instead, use smart targeting, the right offer types and performance tracking to get the best return on investment.
- Will my offers be effective at driving incremental sales?
Offers are designed to drive incremental orders and help you attract new customers while encouraging repeat business. You’ll have full access to performance-tracking tools to measure your results.
- Where can I learn more or get help?
Select the Help button in Uber Eats Manager or Ads Manager, or contact your partner manager or account manager for support.
Info and inspo to grow your business
Discover best practices to help your business market effectively, operate efficiently and deliver seamlessly.
Explore articles, guides, product updates and other resources to help your business grow.
Learn how businesses leverage the Uber platform every day to expand their reach and strengthen their brand.
*These percentages are based on an experimental global holdout analysis that Uber conducted from 2 June 2025, to 30 June 2025. We compared behaviour between Uber Eats customers around the world who were exposed to different combinations of restaurant offers and those who were not. The results reflect average differences in key metrics, such as orders per customer, across all customers included in the experiment. Actual results may vary depending on your business, location, exact market conditions and other factors.
**This insight is based on an internal Uber Eats analysis of offer performance using 2023 global holdout testing. We compared sales outcomes for merchants running well-structured offers (for instance, strong item value and low redemption barriers) with those running weaker-performing offers. The 2x lift reflects the average difference in sales across participating SMBs. Actual results may vary by merchant and offer setup.