Please enable Javascript
Skip to main content

Get Uber Direct: branded by you, delivered with Uber.

Offer on-demand delivery from your own channels. No marketplace fees.

Get started with Uber Direct

Legal Entity Address
Business type
By clicking “Sign up,” I agree to receive information from Uber related to Uber’s products and services. Visit Uber’s Privacy Policy for more information.

What is Uber Direct?

Add fast and reliable local delivery to your own sales channels with Uber Direct, our white-label delivery-as-a-service. Receive orders directly from your app or website or by phone, and get your goods delivered with Uber’s global delivery network.

Benefits of Uber Direct

Whether you’re a restaurant, grocery or retail store, or a platform serving merchants, Uber Direct lets you offer delivery within a native brand experience. Build loyalty by owning your customer relationship and data. Plus, unlock potential revenue by using Uber Direct along with the Uber Eats marketplace.

Fast and reliable

Get your customers what they want when they want it. Delight them by offering on-demand delivery of goods through your app or website, or by phone.

Cost effective

No Marketplace Fee – pay for deliveries based on a fixed fee plus a distance fee. Control your margins by bearing the costs or passing them on to your customers.

Easy integration

Connect through your existing POS, OMS or other platforms; use the Uber Direct dashboard; or integrate with our API and start making delivery requests.

Straightforward pricing for your business

Uber Direct provides a cost-effective way to deliver your orders and meet your customers’ expectations.

You pay a fee for each delivery, which includes a Delivery Fee and any applicable Other Fees. If you’re placing a delivery request through a third-party platform, that third-party platform provider may collect the fee.

The Delivery Fee is made up of a base fee plus a distance fee:

  • A base fee of $10 (excluding GST) will be charged for each delivery.
  • A distance fee of $1.10 (excluding GST) will be charged per kilometre. This is based on the estimated distance between the pick-up location and drop-off location and includes partial kilometres on a prorated basis.

Other Fees

The following fees may also apply:

  • Cancellation fee: If a delivery person refuses or is unable to deliver an order because the order does not comply with delivery restrictions, you will be charged a cancellation fee. The cancellation fee is equal to the Delivery Fee plus the return trip fee (if applicable). See below for information on how the return trip fee is calculated.
  • Return trip fee: If a trip back to the pick-up location is initiated, you’ll be charged a fee calculated as 50% of the Delivery Fee. Return trips may be triggered: (i) if you have enabled the option for a return trip when the delivery is requested, (ii) if a proof of delivery option includes a return trip, or (iii) if a delivery person refuses or is unable to deliver an order because the order does not comply with delivery restrictions.
  • Wait time fee: If a delivery person has to wait more than 10 minutes after arrival at the pick-up location for an order to be provided, a fee of $0.50 (excluding GST) per minute will be charged.

There may be additional fees or additional circumstances in which certain fees are triggered, which will be set out in any applicable Service Terms, Order Form or Addendum.

Delivery restrictions and guidelines

There may be items that cannot be delivered through our platform. Learn more about delivery restrictions and guidelines.

Flexible delivery options for your customers

Delivery in under 2 hours

When the earliest availability is important to customers, get it delivered in under 2 hours.

Same-day delivery

When overnight isn’t soon enough for customers, get it delivered before the end of the day.

Scheduled delivery

When customers want peace of mind, preplan the delivery up to 30 days in advance.

Choose the option that’s best for you

Select an integrated technology solution that works for your business. Switch whenever you want – Uber Direct can evolve to meet your delivery needs.

Option 1

Platform partners

For businesses offering any amount of deliveries per month

  • Activate through your existing POS, OMS or other platforms for automated order processing
  • Easy onboarding
  • No technical integration
Option 2

Direct API

For businesses with 1,000+ deliveries per month

  • Integrate with the Direct API for automated ordering processing
  • Technical integration is required
Option 3

Direct dashboard

For businesses with less than 1,000 deliveries per month

  • Use the Uber Direct Dashboard for manual order processing
  • Easy onboarding
  • Technical integration is required

Already an Uber Direct customer? Log in here.

How Uber Direct works

Step 1:

Offer delivery through your channels

Provide your customers with multiple delivery options from your app, website or phone channels.

Step 2:

Request delivery through our platform

Send delivery requests by connecting with your existing POS or OMS, using the Uber Direct dashboard, or integrating with the Uber Direct API.

Step 3:

Fulfil delivery orders

Once confirmed, get your products delivered based on your customers’ preferences. Share real-time updates, estimated time of arrival (ETA) and live location tracking with your customers by text.

Access technical support for troubleshooting. And resolve your customer issues quickly through Uber’s merchant support.

'We want control of our retail experience from start to finish, in-store and online. We chose Uber Direct for same-day deliveries because we know they will deliver an excellent experience that fits with our brand.'

Adrian McKenzie, Senior Manager of eCommerce, EB Games

Get started with Uber Direct

Grow your business with Uber Direct and Uber Eats

Whether you’re looking to generate more demand or add to your delivery capabilities, partner with us using one service or a combination of services. Expand your reach by listing your business on the Uber Eats marketplace, and give your customers a fast and reliable way to get your products from your channels using Uber Direct.

Our channels

Uber Eats marketplace

  • Offer online ordering and delivery by listing your business on the Uber Eats marketplace
  • Reach new customers on the Uber Eats marketplace
  • Pay a percentage Marketplace Fee for delivery and pick-up orders

Uber Direct white-label service

  • Offer delivery through your own channels by using Uber Direct, our white-label delivery service
  • Build a direct relationship with regular customers and meet their demand through your sales channels
  • Pay a Delivery Fee for delivery orders

Already an Uber Direct customer?

Select your preferred language