How Dragon King delivers great hospitality with Uber Eats
Published September 2024 | Updated April 2026
Hospitality isn’t just about serving great food. It’s about making people feel taken care of, even when you never see them face to face. Today, that matters more than ever as many restaurants connect with customers through delivery and pickup.
For Dragon King, hospitality is built into every order. As a small chain of Chinese restaurants operating exclusively through delivery and pickup, their focus is clear: make sure every meal arrives fast, fresh, and exactly how the customer expects it.
We spoke with Mr. Chen, owner of Dragon King, about how he’s delighting customers and growing his business with help from Uber Eats.
Dragon King, by the numbers
7
locations in New York City70%
of all sales are Uber Eats orders10k
orders from new customers via Uber Eats in one quarter¹Serving up success, one order at a time
How did Mr. Chen go from being a grill cook to owning 7 bustling Dragon King restaurants across Brooklyn, the Bronx, and Queens? The answer: years of relentless work, a commitment to food people can count on, and knowing when to tap the right partners and resources to keep growing.
That’s where Uber Eats comes in. As Dragon King expanded, Mr. Chen knew he couldn’t do everything alone. Partnering with Uber Eats helped him reach new customers, keep orders flowing during peak hours, and scale operations without sacrificing quality.
Uber Eats plays a vital role in attracting new customers and keeping Dragon King top of mind locally. Due to the successful partnership, orders on the app jumped more than 45% from one quarter to the next. The extra business was so substantial that Mr. Chen hired 3 additional staff members at his busiest location just to keep up.
Attracting new customers with Uber Eats ads and offers
Mr. Chen also uses Uber Eats ads and offers to extend Dragon King’s reach and bring in new customers. With targeted promotions, he’s able to reach diners who might not have discovered Dragon King otherwise. In his words, the ads and offers “work very well, and our customers love the deals too.”
In fact, with Uber’s marketing tools and a series of successful ads and offers, Dragon King attracted more than 10,000 orders from new customers within one quarter² across all locations.
These campaigns don’t just drive first-time orders—they also help turn new diners into regulars. By combining promotions with consistently high-quality food and service, Mr. Chen keeps customers coming back, growing sales and loyalty across all locations.
"Uber Eats ads and offers have helped me grow my restaurants. I earn a little less per order because of the fees, but they bring in new customers who spend more on each order, so overall it's been good for my business."
—Mr. Chen, Owner, Dragon King
Staying organized with Uber Eats Manager
Running 7 restaurants means keeping a close eye on every location, and Mr. Chen stays organized with Uber Eats Manager.
He starts most days by checking reviews and store-level performance reports on the Uber Eats Manager dashboard. These insights help him track sales, spot trends, and address issues quickly across all locations.
When opening a new Dragon King restaurant, Mr. Chen keeps menus, ads, and promotions consistent across locations and follows a standardized playbook that includes training on the Uber Eats Orders app. From order expediters to kitchen staff, every role at every location follows the same standards. This consistency makes it easy to move staff between locations and oversee operations seamlessly.
Breaking down barriers with multilingual support
Mr. Chen’s story embodies the American dream: rising from kitchen staff to restaurant owner. But his success hasn’t come without challenges. For restaurant owners like Mr. Chen, whose first language isn’t English, handling business interactions in English can be tricky.
When he learned that Uber Eats has a multilingual team, Mr. Chen was excited to start working directly with his dedicated account manager, Ting C. “Uber Eats is the only delivery company with a Mandarin-speaking team, which is very helpful for me and my wife,” says Mr. Chen. He now speaks with Ting weekly about data, marketing, and strategy. “I greatly value having language support and account support,” he says.
Using Uber Eats reports, Mr. Chen can track performance across all locations and make smarter business decisions. “I couldn’t do this myself without the data Uber gives me,” Mr. Chen says. By partnering with Uber Eats, he simplifies operations and grows his business faster, so he can focus on what he loves most: showing hospitality to his customers, one tasty dish at a time.
Grow your business with Uber Eats
Curious how partnering with Uber Eats can help your restaurant reach more customers, boost orders, and build brand loyalty? Get in touch.
¹Testimonials reflect individual results. Individual results are not a guarantee of outcome for any given merchant, and merchant experience will vary.
²Order increase occurred in Q1 2024
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