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UK Retail Delivery Research Report: The Need for Speed …and Convenience

Why the product category and customer’s age matter so much

Key findings

86%

of shoppers think it’s important for retailers to offer same-day delivery options

  • 96% Gen Z
  • 94% Millennials

63%

of shoppers agree that they have a busy lifestyle and don’t want to be waiting for deliveries

  • 70% Gen Z
  • 71% Millennials

54%

of shoppers agree that if their delivery is late or doesn’t turn up, they will not shop with that retailer again

Get consumer data broken down by age and product category

How important is delivery to the overall customer experience? To understand expectations regarding delivery and returns, Uber Direct commissioned Boxclever Consulting to conduct comprehensive research with 2,014 UK online shoppers. The study analyses preferences across 18 retail product categories, comparing attitudinal differences among generational groups. Key insights include that there’s:

  • Significant demand for rapid delivery across several product categories
  • Great desire for convenience when receiving and returning parcels
  • Much higher expectations among younger consumers

The report also shows which consumers will pay a premium for speed and convenience—and the optimum price to charge.

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