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Small business marketing: 21 ways to grow your business

In this article, we’re covering some of the most popular marketing topics for businesses, including:

What is small business marketing?

Benefits of small business marketing

Reach more people

Strengthen your brand

Improve your reputation

Keep pace with competition

Boost your bottom line

Fundamentals of marketing for small businesses

Know your target market

Choose your channels

Plan your marketing approach

Measure and optimize your campaigns

21 effective small business marketing ideas

1. Create a website

2. Improve your local search engine optimization (SEO)

3. Start blogging

4. Post on social media

5. Capture video content

6. Claim your business on Yelp, Facebook, Google, and local listing sites

7. Organize live classes or webinars

8. Launch email marketing

9. Share your distribution channels

10. Offer coupons

11. Create a loyalty program

12. Use polls and surveys

13. Invest in digital ads

14. Host a contest

15. Identify influencers

16. Invite employees to contribute

17. Encourage happy customers to share their thoughts

18. Participate in community events

19. Partner with local businesses

20. Leverage public relations

21. Add third-party delivery

Ready to implement a marketing plan for your small business?

Frequently asked questions

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