About Carrefour
September 3, 2022 | Global
With more than 13,000 stores in 30 countries, Carrefour is a leading global retailer initially based in France. Carrefour excels at global retailing by focusing on innovative ways to serve the needs of its customers.
We spoke with Sabrina Lantoine, Director of E-commerce Partnerships, about Carrefour’s approach to innovation and how the retailer has succeeded in growing its business with an ever-expanding set of delivery solutions and personal shopping experiences.
Growth at a glance
€100M in delivery sales in the last 12 months on Uber Eats in France
22% higher spending by shoppers when they use multiple ordering channels
15-minute, 30-minute, and next-day delivery options now available
The partnership
Carrefour launched on Uber Eats in France in April 2020. Just 30 days later, it had 100 stores open. Within 12 months, Carrefour had opened 1,000 stores covering 160 cities in France—almost the entire country. While the initial growth was fueled in part by the pandemic, the retailer has seen high customer retention and continues to see growth in its online order volume and order frequency.
Carrefour has since expanded its e-commerce relationship with Uber Eats and Uber Direct to Taiwan, Belgium, Italy, and soon in Spain. It has also begun working in Brazil with Cornershop (acquired by Uber in 2021).
“Uber Eats provides a shortcut for projects. You don’t have to build your own IT network and platform, you don’t have to hire your own delivery teams, and you don’t have to spend the marketing to get the customers. Uber Eats provides everything.”
—Sabrina Lantoine, Director of eCommerce Partnerships
“Online ordering and home delivery have helped us attract new customers, as well as create opportunities to engage more frequently with customers who shop in the store. Our multichannel customers spend 22% more than the same customers when they were just buying in the store.”
—Sabrina Lantoine, Director of eCommerce Partnerships
“While Uber Eats fees are not insignificant, they are 100% variable costs. You’re only spending money when you are acquiring customers and generating sales.”
—Sabrina Lantoine, Director of eCommerce Partnerships
Results that matter
With a range of new online delivery services, including Carrefour on Uber Eats, and the addition of Uber Direct on its own website, Carrefour in France recorded €100M in delivery sales in the last 12 months, far exceeding expectations.
Uber Eats and Carrefour have been working together to create weekly promotions that help Carrefour attract new customers and engage more frequently with existing customers. Future plans include the integration of Carrefour’s loyalty programs online.
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