How IGA Portside Wharf raised the bar with online grocery delivery

August 23, 2022 | United States

IGA Portside Wharf wanted to grow its brand online without affecting the in-store experience for customers and staff. Its team turned to Uber Eats to help increase sales while still controlling the business’s workflow.

By the numbers

New customers and 3,000+ orders with Uber Eats since October 2021

Online sales on Uber Eats in March 2021

Average basket size in March 2021

Meet IGA Portside Wharf: a family-owned grocery store focused on local

Situated in the popular riverside location of Hamilton, Brisbane, IGA Portside Wharf is run under the experienced eyes of owners Ramsey and Robin Zeneldin.

The challenge: grow the customer base and increase online sales

The Zeneldins were keen to explore new ways to connect with local customers in their area and, in particular, those beginning to make the shift to shopping online. While gaining new customers online was important to Ramsey, it was paramount to him to maintain a workflow that fits well for his staff while they serve customers in-store.

The solution: launch marketing campaigns to attract customers

Since partnering with us in October 2020, business has been booming for Ramsey and his team on Uber Eats. The success reached new heights after implementing in-app marketing campaigns and an always-on loyalty program. This has pushed the average basket size up to approximately $30 per order.

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“Uber Eats has been a great addition to our business. We have been able to serve over 1,500 customers on the Uber platform in under 12 months.”

Ramsey Zeneldin, Owner, IGA Portside Wharf

The results: in-app marketing significantly increased revenue

After a busy month in February 2021, sales grew even further in March, peaking at $22,000: a 76% month-on-month increase driven by an Uber Eats–funded, nationwide IGA marketing campaign.

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