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Get Uber Direct: branded by you, delivered with Uber.

Offer on-demand delivery from your own channels. Pay a fee per delivery. No commissions.

Get started with Uber Direct

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What is Uber Direct?

Add fast and reliable local delivery to your own sales channels with Uber Direct, our white-label delivery-as-a-service. Receive orders directly from your app or website or by phone, and get your goods delivered with Uber's global courier network.

Benefits of Uber Direct

Whether you’re a retail store, grocer, restaurant, or any other business, you can use Uber Direct to offer delivery within a native brand experience. Build loyalty by owning your customer relationship and data. Plus, unlock potential revenue by using Uber Direct along with the Uber Eats marketplace.

Fast and reliable

Get your customers what they want when they want it. Delight them by offering on-demand delivery of goods through your app or website, or by phone.

0% commission

No Marketplace Fee—pay a fee based on distance, speed of delivery, and region. Control your margins by bearing the costs or passing them on to your customers.

Easy integration

Connect through your existing POS, OMS, or other platforms; use the Uber Direct dashboard; or integrate with our API and start making delivery requests.

Pay a fee per delivery—no commissions

Uber Direct is a cost-effective way to get your products delivered and meet your customers’ expectations.

Pricing as low as US$6.99/CA$7.99 per delivery.**

Flexible delivery options for your customers

Delivery in under 2 hours

When the earliest availability is important to customers, get it delivered in under 2 hours.

Same-day delivery

When overnight isn't soon enough for customers, get it delivered before the end of the day.

Scheduled delivery

When customers want peace of mind, preplan the delivery up to 30 days in advance.

Why you should use Uber Direct white-label delivery

Watch the video

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Choose the option that’s best for you

Select an integrated technology solution that works for your business. Switch whenever you want—Uber Direct can evolve to meet your delivery needs.

Option 1

Platform partners

For businesses offering any amount of deliveries per month

  • Activate through your existing POS, OMS, or other platforms for automated order processing
  • Easy onboarding
  • No technical integration
Option 2

Direct API

For businesses with 1,000+ deliveries per month

  • Integrate with the Direct API for automated ordering processing
  • Technical integration is required
Option 3

Direct dashboard

For businesses with less than 1,000 deliveries per month

  • Use the Uber Direct Dashboard for manual order processing
  • Easy onboarding
  • Technical integration is required

Already an Uber Direct customer? Log in here.

How Uber Direct works

Step 1:

Offer delivery through your channels

Provide your customers with multiple delivery options from your app, website, or phone channels.

Step 2:

Request delivery through our platform

Send delivery requests by connecting with your existing POS or OMS, using the Uber Direct dashboard, or integrating with the Uber Direct API.

Step 3:

Fulfill delivery orders

Once confirmed, get your products delivered based on your customers’ preferences. Share real-time updates, estimated time of arrival (ETA), and live location tracking with your customers by text.

Access technical support for troubleshooting. And resolve your customer issues quickly through Uber’s merchant support.

“We want control of our retail experience from start to finish, in-store and online. We chose Uber Direct for same-day deliveries because we know they will deliver an excellent experience that fits with our brand.”

Adrian McKenzie, Senior Manager of eCommerce, EB Games

Get started with Uber Direct

Grow your business with Uber Direct and Uber Eats

Whether you’re looking to generate more demand or add to your delivery capabilities, partner with us using one service or a combination of services. Expand your reach by listing your business on the Uber Eats marketplace, and give your customers a fast and reliable way to get your products from your channels using Uber Direct.

Our channels

Uber Eats marketplace

  • Offer online ordering and delivery by listing your business on the Uber Eats marketplace
  • Reach new customers on the Uber Eats marketplace
  • Pay a percentage Marketplace Fee for delivery and pickup orders
Your channels

Uber Direct white-label service

  • Offer delivery through your own channels by using Uber Direct, our white-label delivery service
  • Build a direct relationship with regular customers and meet their demand through your sales channels
  • Pay a Delivery Fee for delivery orders

Guidance and tips

Learn more about white label delivery.

What is white-label delivery?

With a white-label delivery solution, your business can add on-demand delivery to your own website or app—delighting loyal customers and streamlining operations in the process.

What is last-mile delivery? The problem and solutions

Getting products to their final order destination is often easier said than done. Learn more about the challenges of last-mile delivery and emerging solutions that can help businesses overcome them.

A guide to the retail customer experience

From your in-store atmosphere to the online shopping and delivery options you offer, explore strategies for building a strong customer experience at your retail business.

Already an Uber Direct customer?

*Offer limited to first-time Uber Direct users only and valid 14 days from sign up. Offer valid for up to 5 completed deliveries with Uber Direct. Credit will be applied to your billing statement within 24 hours after trip completion. Offer is non-transferable. Offer not valid on canceled trips. Canceled deliveries shall still be subject to any applicable cancellation fees. Offer availability may vary by location. Offer and terms are subject to change or cancellation.

**Your rates may be higher or lower depending on your order type, distance, speed of delivery (express, same-day, next-day, scheduled), integration type (channel partner, API, dashboard), market region, and other factors.

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EnglishFrançais (Canada)