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Insights hub

From driving demand to simplifying operations, there’s a lot to balance when it comes to your business. Here’s a roundup of tools and insights to help you stay ahead in a changing world.

Best practices

Discover strategies to help your business market effectively, operate efficiently, and deliver seamlessly.

The essential guide to holiday catering: tips for handling large orders

Holiday catering offers restaurants a valuable chance to increase large order sales and meet seasonal demand for convenient, quality meal options. This guide offers 5 key steps to help you manage orders end to end with ease, from analyzing demand trends and customizing outreach to ensuring efficient delivery and fulfillment.

Customer feedback strategies and examples

Discover proven strategies for collecting valuable customer feedback and using it to improve your business. From surveys to focus groups, learn how feedback can boost customer retention and loyalty. Explore real-world examples from top brands and find out how actionable insights can drive success.

Deliver more with hybrid delivery: combining in-house drivers and Uber Direct

With a hybrid delivery model, your business can combine in-house and third-party couriers to ensure that every order is fulfilled, even during your busiest times. Discover the benefits of this approach, and find out how integrating Cartwheel with Uber Direct can enhance your delivery logistics.

Carrier vs. courier: a retailer's guide to commercial shipping options

Retailers need to understand the key differences between couriers, who specialize in fast, local deliveries, and carriers, who handle larger shipments over long distances. This guide will help you choose the best option for your business's shipping needs.

Building an effective omnichannel strategy

Building an effective omnichannel strategy is about creating a seamless, integrated experience for customers across all touchpoints, whether online, in-store, or via mobile. This guide covers key steps to help your brand deliver a unified customer journey that meets modern consumer expectations.

The customer journey: what it is, benefits, and examples

Unlock the power of the customer journey to drive growth for your business. Learn how to map out each stage, optimize touchpoints, and create experiences that boost customer loyalty and retention. Start transforming your customer interactions today for a thriving business tomorrow.

Food delivery aggregators: a guide for merchants

Managing orders from multiple platforms can be overwhelming for restaurant owners, but food delivery aggregators simplify the process by consolidating everything into one system. This guide explains how these tools work, why they’re essential for streamlining operations, and how they integrate with your existing restaurant tech.

Guide to franchise marketing

Discover the essentials of franchise marketing in this comprehensive guide, where we break down the balance between corporate-led and franchise-led efforts. Learn from Uber Eats experts how to develop winning strategies and help elevate your franchise's success.

A guide to proof of delivery

Requiring proof of delivery (POD) for high-value and restricted items can help safeguard orders, prevent fraud and compliance issues, and improve the end-to-end customer experience. Learn more about the basics of POD and how it can enhance the delivery experience you offer.

Last-mile delivery tracking: a business’s secret weapon

Last-mile delivery tracking allows customers to monitor the exact location of their order while it’s in transit—a feature that can enhance the experience for every party involved in a delivery, foster trust, and improve reliability.

10 best practices for restaurant sustainability

Learn 10 practical tips to boost your restaurant’s sustainability, from cutting food waste to adopting eco-friendly packaging. These steps not only reduce your environmental impact but also attract eco-conscious customers.

What a saturated market is & how to stand out

In a crowded market, standing out is essential. This article explains what market saturation is, the challenges it brings, and strategies to help businesses differentiate and succeed despite competition.

What a niche market is & how to reach one

In today's competitive landscape, focusing on niche markets can be a game-changer for merchants looking to attract and retain loyal customers. This guide explores what niche markets are, their benefits, and practical strategies to identify and effectively reach them, helping your business thrive in a targeted market.

7 tips to nail delivery experience management

Learn how to enhance your delivery experience with these tips. From order accuracy to real-time tracking, you can help make sure customers are satisfied every step of the way.

Restaurant POS integration: driving efficiency from online ordering to delivery

Today’s customers expect on-demand delivery from any channel they use. With POS integrations, restaurants can meet these expectations and boost sales while keeping operations streamlined. Learn how POS systems can centralize ordering and delivery processes.

10 types of sales promotions every business should run

Sales promotions are a reliable way to attract new customers, increase average order value (AOV), and improve brand loyalty. Explore strategies for 10 types of promotions that can help your business stand out across channels and positively influence purchasing behaviors.

What is a chargeback? How they work and how to dispute one.

Chargebacks are a costly reality for businesses of all types and sizes, but they can be avoided with the right procedures in place. Learn more about the chargeback process, how chargebacks can affect your business, ways to prevent them, and how to dispute them when they occur.

What is physical distribution?

Getting products from a fulfillment network to a customer's doorstep is a challenging process. Learn how a strategic approach to physical distribution can help your business navigate the last mile of delivery and meet rising expectations for convenience.

How to make an outstanding restaurant menu

A restaurant menu is far more than a list of offerings—it’s a vital branding tool and moneymaker. Learn how to create a menu that captures attention and drives orders across channels with insider tips from an expert at Uber Eats.

Restaurant technology: picking the right tech stack

In an industry defined by frequent change, the right set of technology tools can help restaurants meet the demands and challenges of the moment. Learn how to assemble a strategic tech stack to streamline operations, manage staff, and delight customers.

What is BOPIS? Buy online, pick up in store.

For customers who enjoy the convenience of making purchases online and the security of picking up orders in store, BOPIS offers the best of both worlds. Learn how your business can benefit by enabling this hybrid shopping method.

What is a KDS? A restaurant’s guide to kitchen display systems.

A kitchen display system (KDS) is a digital replacement for paper tickets to help your restaurant keep track of and prepare orders from multiple channels. Explore the benefits of using a KDS and how to choose the right product for your business.

What is AOV? And how can I increase it for my business?

Paying attention to your average order value (AOV) can help you allocate your marketing budget strategically and improve your bottom line. Learn how to calculate AOV and incentivize customers to spend more each time they shop with you.

Beginner’s guide: 8 types of digital advertising

Digital advertising offers precise audience targeting, cost-effectiveness, and real-time performance tracking, making it a powerful marketing tool. Learn more about the main solutions your business can use to achieve a wide range of goals.

What is on-demand delivery? Understanding express and same-day delivery options.

In a world where building customer loyalty is challenging, on-demand delivery can be a game changer. Explore different on-demand delivery options, how they work, and the powerful benefits your business can experience by offering this service.

A guide to restaurant marketing basics

With the food service industry booming, restaurants need to find ways to stand out from the competition. Get insights on restaurant marketing best practices from 2 experts and Uber Eats, including ways to increase your visibility and drive orders on third-party delivery platforms.

What is an order management system, and why is it critical for your business?

In an era when customers can order from restaurants on multiple platforms, an order management system (OMS) can be a game changer for operators. Explore how an OMS works and ways it can streamline operations while improving your bottom line.

What is a courier service?

By working with a courier service, businesses can meet growing demand for fast delivery. Learn more about courier services, how they compare to more traditional carriers, and ways to evaluate if they might be a good fit for your business.

5 best data visualization tools for small businesses

Learn more about 5 data visualization tools that are designed to help small businesses identify key trends, optimize strategies, and achieve better results.

Types of restaurants: a guide to restaurant models and concepts

For entrepreneurs, this is an exciting time to open or expand a restaurant. As you build your business, explore popular restaurant concepts and models to choose from, plus considerations to make sure they run smoothly.

How to measure customer satisfaction

Satisfied customers are the foundation of any successful business. Learn how different metrics and methods can help you measure—and improve upon—customer satisfaction.

What is data visualization? 8 essential types for businesses.

Data is the key to smarter business decisions. Explore how different types of data visualization can help you process large amounts of information, spot trends, and improve your overall performance.

How to get more reviews for your business

Online customer reviews are one of the most powerful ways to build brand awareness and earn customer trust. Learn how to ask for, manage, and get more reviews across channels.

6 tips for managing omnichannel grocery inventory

Now that many consumers prefer to buy groceries online, retailers need to take an omnichannel approach to inventory management. Explore 6 strategies for managing this process effectively.

6 strategies for effectively engaging with customers

Effective customer engagement goes beyond the transaction of a sale. Explore ways to build rapport and interact more meaningfully with your customers.

10 ways to promote and advertise your business

You don’t need an unlimited budget or dedicated team to promote your business effectively. These 10 tactics can help you reach more customers online and in your community without breaking the bank.

Omnichannel grocery: a grocer’s guide to staying competitive

A strong omnichannel grocery strategy meets your customers where they are without sacrificing quality. Explore 4 ways to create a seamless, consistent experience across your in-store and online channels.

Restaurant guide: 4 tips to prepare for summer dining

The summer months can be some of the busiest for restaurant operators. Set yourself up for success with strategies to streamline your operations, attract new customers, and create a memorable dining experience.

6 essential marketing tools for small businesses

Working at a small business, it's important to find ways to do more with less. Explore different types of marketing tools that can help you drive growth while streamlining costs and operations.

4 effective ways to increase customer satisfaction

Customer satisfaction is the key to earning a strong brand reputation and winning repeat business. Explore ways to go above and beyond your product experience to build a happy customer base.

Restaurant data analytics: how to turn insights into action

Learn how leveraging data analytics at your restaurant can help you drive sales, manage the customer experience, and control operations more strategically.

Fulfillment rate 101: how to maximize every grocery order

Learn how monitoring your online fulfillment rate can help you manage inventory more effectively, improve customer experience, and capture more revenue.

What is a virtual restaurant (and how do I start one)?

Explore how virtual restaurants, delivery-only concepts, can help you grow sales and experiment with new menu items directly from your existing kitchen.

A guide to the retail customer experience

From your in-store atmosphere to the online shopping and delivery options you offer, explore strategies for building a strong customer experience at your retail business.

What is last-mile delivery? The problem and solutions.

Getting products to their final order destination is often easier said than done. Learn more about the challenges of last-mile delivery and emerging solutions that can help businesses overcome them.

8 effective grocery store marketing strategies

When it comes to grocery shopping, customers have no shortage of options at their fingertips. Explore 8 effective marketing strategies that can convince customers your store is the best option for meeting their grocery needs.

How new restaurant technology can improve the customer experience

Using the latest restaurant tech is critical for delivering consistently great customer experiences. Learn how to be strategic so you’re equipped to meet evolving expectations.

Building a unified brand experience across channels

Today, customers can interact with your business in a number of ways—from in-store visits to online orders. Creating a positive experience across these touch points can go a long way toward improving brand loyalty. Learn how.

How to respond to a bad review

Bad reviews hurt, but ignoring them can do more harm than good. Explore best practices and templates that can help you respond to bad reviews and safeguard your reputation with customers.

What is white-label delivery?

With a white-label delivery solution, your business can add on-demand delivery to your own website or app—delighting loyal customers and streamlining operations in the process. Learn more.

What are KPIs in business?

Learn how to establish key performance indicators (KPIs) at your business, and why tracking them over time can help you make more informed, data-driven decisions.

How to create a restaurant marketing plan

A smart marketing strategy is the best way to bring in new customers and stay top of mind for those who already like you. Learn how to create a marketing plan that contributes to your restaurant’s growth.

Best delivery options for small businesses

For small businesses, offering delivery gives you the chance to reach a larger customer base and drive new sales. Explore some of the main delivery options that can help your business grow.

6 effective ways to say thank you to customers

Saying thank you to your customers isn’t just a nice thing to do; it’s also smart business. From notes to discounts, here are 6 effective ways to show your appreciation.

How to track business expenses: 6 steps to follow

Tracking expenses is a fundamental part of running an efficient business. Discover 6 steps to help you track your business expenses easily and accurately.

How to increase restaurant sales: 13 practical ideas

All business owners can agree that it never hurts to drive more purchases. Here are 13 practical ideas you can try in your restaurant to increase sales and make a meaningful impact against your revenue goals.

How to partner with a third-party delivery platform

Customers want to experience their favorite products in the comfort of their own spaces, and it’s in your best interest to meet that demand. Explore how to use third-party delivery platforms to grow your business.

How to build customer loyalty and trust in your business

A customer who makes one purchase is worth something—but a customer who keeps returning is worth much more. Get 6 strategies to improve trust in your business and gain loyal customers.

Small business marketing: 21 ways to grow your business

There have never been more opportunities to market your small business. Explore effective strategies to get noticed, attract more customers, and drive sales.

Types of POS systems for restaurants, retail, and beyond

There’s no one-size-fits-all solution when choosing a point-of-sale system. Learn how to pick one that aligns with your goals.

Success stories

Find new ways to drive growth and enhance your delivery operations with stories from businesses that partner with us.

Hawaiian Bros: spreading aloha and growing with purpose

Hawaiian Bros is spreading the Aloha Spirit one plate lunch at a time. Explore how this national sensation scales with purpose, builds community, and drives growth through creative marketing opportunities on Uber Eats and beyond.

ASDA: making grocery shopping more convenient with Uber Eats

Learn how ASDA is partnering with Uber Eats to improve the speed and convenience of the delivery options they provide.

White Castle and Coca-Cola: raising the bar for online delivery menus

Learn how White Castle and Coca-Cola work together to satisfy customers’ cravings by building a food and beverage menu that shines in the digital space.

Salad House: expanding with Uber Eats and Uber Direct

Discover how this multi-location restaurant group is driving growth with a focus on customer loyalty and tech that makes their operation more efficient.

Alliance Hospitality Group: powering growth through partnership

Learn how Amber Jamal Eckerlund, Director of Marketing at Alliance Hospitality Group, works hand in hand with her dedicated Uber Eats account manager to build standout digital storefronts.

Brasa Peruvian Kitchen: where delivery drivers are treated like family

At Brasa Peruvian Kitchen, it’s all about the people. Read why Founder and CEO Michel Falcon is building a partner-centric culture that empowers delivery drivers.

Product and partnership updates

Learn more about the latest products and partnerships we’ve launched to help take your business further.

Ads and offers: new features designed to drive results for your business (October 2024)

The latest updates to the ads and offers product suite provide your business with new ways to boost sales, drive efficiency, and manage campaigns on Uber Eats with greater precision and control. Learn more.

Built Your Way: Products that take your business further

Read the first installment of Built Your Way, a series that highlights the latest product features from Uber Eats that have been designed based on your needs and feedback.

Built Your Way: Year-end innovations to elevate your business

Whether your goal is to make data-driven decisions, operate efficiently, or improve the delivery experience for your customers, the latest innovations from Uber are designed to help you get there. Learn more.

Built Your Way: Product enhancements for every type of business

As your business needs evolve, it's important you have products that support your journey. Explore updates we've made to the platform to help you drive demand, build relationships, and streamline operations.

Built Your Way: Creating a grocery experience to take your business further

The grocery delivery experience on Uber Eats is built with your business in mind. Explore products to expand your reach, fulfill orders with ease, and grow on your terms.

Built Your Way: Time-saving tools to streamline the holidays

We know the holidays can be busy for your business. Explore ways to save time and streamline your operations during crunch time with Uber Eats.

Reports and more

Explore free resources and tools to help you manage and grow your business more effectively.

Guide: Holiday delivery 101

Learn how your business can maximize holiday success through delivery. Discover planning strategies, technology solutions, and operational tips to drive growth during the season of sales.

Guide: How on-demand delivery fits into your tech stack

Your business can enable on-demand delivery from your owned sales channels with tech that integrates into the systems you’re already using to manage and fulfill orders. Learn how.

Guide: Powering local delivery from your sales channels

Download our comprehensive guide for insights and strategies to power an on-demand experience for local customers who prefer to order from you directly.

Webinar: Tactics and strategy for delivery platform marketing

Get exclusive marketing tips from Shake Shack on how to create eye-catching storefronts on third-party delivery platforms that generate demand and incentivize customers to continue ordering.

Uber Report: The new brand builder

Explore a survey detailing how offering on-demand delivery can help businesses of all sizes grow customer trust, build brand loyalty, and drive growth.

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