ASDA：借助 Uber Eats 优食，让购买生鲜杂货更方便

Luckily, ASDA had already been offering delivery for years, including same-day delivery. That put them in a strong position to not only provide the delivery service customers needed, but to step up their delivery offerings to provide even more convenient options. By working with Uber Eats, they were able to start offering quick commerce—meaning that instead of all same-day orders going out several hours after they’re placed, they could get orders to their destination in under an hour.

Now customers can choose from an array of different delivery options that include:

• Same-day delivery where orders that come in during the morning will be delivered afternoon or early evening of that same day
• Express delivery that can take anywhere from one to four hours and is handled by ASDA internally
• Quick commerce orders delivered by Uber Eats that take under an hour, usually 30 to 40 minutes.

These options all contribute to ASDA’s commitment to convenience. But the retailer has found there are also contexts where delivery helps with the affordability principle as well. Many of ASDA’s customers don’t own cars, so getting groceries can involve dealing with the costs of a bus or a taxi. For these consumers, the financial cost of getting fast delivery from ASDA often comes out to less than having to get to the store themselves—and that’s before factoring in time and energy costs.