Shake Shack: Recrear la magia de la marca a través de las entregas
Brand marketing at Shack Shack comes down to 3 pillars: make food that raises the bar, be an asset to neighborhoods, and create uplifting experiences. It was important to Shake Shack to bring these principles to life in a way that could translate to—and thrive on—a third-party delivery platform.
Working with Uber Eats, Shake Shack has been able to capture their brand values and drive real business impact. Today, they are delighting their customers with same-day delivery from their own website and app powered by Uber Direct, and expanding their reach even further by listing their products on the Uber Eats app.
In a webinar hosted by Food On Demand, Steph So, Head of Digital Experience at Shake Shack, shares how developing a strategic marketing plan alongside Uber Eats has helped the brand shine on both the Uber Eats platform and their own channels.
Administra los pedidos
Simplifica las operaciones
Aumenta tus ventas
Llega a los usuarios
Centro de atención al usuario