Monceau Fleurs turns bouquet delivery into a performance driver with Uber Direct

For more than 50 years, Monceau Fleurs has accompanied the big and small moments in the lives of French people with its signature bouquets. At a time when customers want to be able to send flowers “here and now”, the brand has made on‑demand delivery a cornerstone of its omnichannel experience.

To meet these expectations, Monceau Fleurs relies on Uber Direct to deliver bouquets from its stores across France. The result: ultra‑fast lead times, a quality of service rated as excellent by customers, and a simple logistics model for florists in the network. For over a year now, the partnership has made it possible to deliver to an average of 24 customers per week for each store, turning delivery into a true pillar of the network’s digital revenue.

Handling peaks in activity without sacrificing quality

Florists experience periods of extremely intense activity: Mother’s Day, Valentine’s Day, year‑end holidays, weddings… On these key days, a single Monceau Fleurs point of sale can process up to 100 delivery orders.

In these rush periods, Uber Direct helps smooth out the workload:

• Pickups are scheduled so as to disrupt store operations as little as possible

  
  

• A single courier can take several bouquets to run an optimized route

  
  

• Real‑time tracking reassures customers, who themselves are often experiencing these moments under time pressure (family lunch, ceremony, surprise at an exact time, etc.)

This organization helps maintain control over service quality, even when volumes soar. In‑store teams can continue to craft each bouquet carefully, knowing that pickup and delivery will be on time.

This level of satisfaction reflects the ambition shared by Monceau Fleurs and Uber Direct: to make delivery not the last step in the customer journey, but an experience in its own right, serving the brand.

Delivery, a driver of attractiveness for the network

Beyond operational performance, the partnership with Uber Direct supports Monceau Fleurs’ growth strategy. The network has recently passed the milestone of 200 stores and has already identified nearly 300 new locations in France.

In a market still largely made up of independent florists, offering a complete ecosystem – a high‑performing e‑commerce site, a presence on Uber Eats and on‑demand delivery via Uber Direct – reassures prospective franchisees about the robustness and modernity of the model.

Each order placed online or at the last minute and delivered by Uber Direct directly benefits the store that prepares the bouquet. Digital does not compete with the point of sale: it feeds it with revenue, creating a virtuous circle between physical and online channels.

With an average of 24 deliveries per week per florist, on‑demand delivery has become a pillar of Monceau Fleurs’ commercial strategy and a true differentiating factor in a highly competitive market.

Towards an ever smoother floral experience

By combining the expertise of its florists with Uber Direct’s technology, Monceau Fleurs turns the logistical constraint into a competitive advantage. “Ship from store” makes it possible to deliver bouquets in just a few tens of minutes, while keeping the store at the heart of the customer experience.

For consumers, this means flowers delivered fresh, at the right time, for every important occasion. For in‑store teams, it means the opportunity to develop a new growth driver without complicating their operations.

By relying on Uber Direct, Monceau Fleurs is defining a new standard for delivery in the floral world: faster, more flexible, and entirely at the service of the emotion created by a bouquet delivered at just the right moment.