Flexible pricing and fees to help you reach your goals
Grow your business your way with flexible and transparent pricing options that are within your control.¹
Marketplace pricing
Expand your reach and increase brand visibility by offering customers delivery and pickup in the Uber Eats app.
Lite
Keep costs low
20%
Marketplace Fee
7%
Pickup Fee
With validated in-store pricing³
Plus
Grow sales
0% intro rate²
for 30 days, then
25%
Marketplace Fee
7%
Pickup Fee
With validated in-store pricing³
Premium
Maximize your sales
0% intro rate²
for 30 days, then
30%
Marketplace Fee
7%
Pickup Fee
With validated in-store pricing³
Unlock benefits with Uber and Uber Eats for you or a staff member
Self-delivery
Use your own staff
15%
Self-delivery Fee
7%
Pickup Fee
With validated in-store pricing³
Uber Direct pricing
Offer local on-demand delivery from your own website, app, or phone.
Fee
Starts at $7.99 per delivery.⁵
Value
Use Uber's network to fulfill same-day delivery orders without listing on the Uber Eats app.
Best for
Businesses that want to offer fast delivery while maintaining control over customer interactions.
Webshop pricing
Allow customers to place orders for delivery and pickup through a commission-free online ordering site that you control.
Fee
You’ll pay a 2.5% order processing fee + $0.29 per order.
Value
Direct customer sales through an integrated online ordering system.
Best for
Businesses looking to reduce reliance on third-party platforms.
Explore solutions in more detail
- Get these benefits in all plans
Across the Lite, Plus, and Premium marketplace plans, the following benefits will be available to your business:
- Discoverability of your store in the Uber Eats app
- Facilitation of delivery service through Uber’s delivery network
- Order management and tracking
- Payment processing
- Receipt of performance data, sales analytics, and insights 24/7 customer support for your business, your customers, and delivery people in Uber’s network
- Access to an in-app marketing suite and the option to purchase ads
The same benefits are available to you if you sign up for the self-delivery plan. At any point, you can use delivery people in Uber’s network for farther-away deliveries or if your delivery staff is not available (25% fee).⁶
- Access loyal Uber One members
Uber One is Uber’s paid membership program that offers members specific benefits and discounts that can be applied in the Uber Eats app (such as $0 Delivery Fee and discounted orders). These members are unique to Uber and are more likely, on average, to order more often and place larger orders compared with nonmembers.⁷
On the Plus and Premium plans, you can participate in Uber One at no additional cost and enable Uber One members to receive the benefits of membership when they order from your business. By signing up for the Plus or Premium plan, your business will get the gold Uber One icon for eligible orders. That signals to Uber One members that they’ll receive benefits when ordering from you.
Lite plan merchants are not eligible to participate in the Uber One program, with no option to pay more to participate.
- Receive ads credit matching
Under any plan, you have the option to access in-app marketing tools and purchase ads, which increases the likelihood of your business being placed higher in the homescreen and in search and category results in the Uber Eats app.
As an additional benefit of the Premium plan, your business is offered ads credit matching of up to $100 per month based on your previous month’s spending on these placements.
Eligibility for ads credit matching begins on the first day of your first full calendar month of enrollment and will continue each month after that, with matched credits expiring at the end of each month. For example, if you join the platform with the Premium plan on January 15 and spend $55 on ads throughout February, Uber Eats on March 1 will provide $55 in matched ads credit, which will expire at the end of March.
- Enjoy a period of minimum order protection
As an additional benefit if you enroll in the Premium plan, Uber will reimburse your Marketplace Fee if you do not receive at least 20 orders in a month, for the first 6 months. This benefit is applicable to orders delivered with delivery people in Uber’s network and the pickup sales channel.
To qualify for this benefit in a given month, you must have fewer than 3 cancellations or missed orders, and you must be online on Uber Eats at least 95% of your store hours indicated in Uber Eats Manager.
For purposes of reimbursement eligibility, orders will be tracked only after the first full month on the platform, and reimbursement amounts will be paid on the first day of the calendar month after the month you qualified for reimbursement. For example, if you join Uber Eats with the Premium plan on January 15, Uber will begin tracking the minimum 20 orders/month on March 1, with Marketplace Fee reimbursements to be made on April 1, if applicable.
- Manage your customer Delivery Fee
Uber Eats charges customers a Delivery Fee on each order. That fee is calculated using various factors, which may include customer location, availability of nearby delivery people, and current volume of activity on the platform, among others.
While the Delivery Fee is dynamic based on market conditions, by selecting the Plus plan or Premium plan, you can expect your customers to pay a lower Delivery Fee than a customer would pay if you sign up for the Lite plan.
Customers see the applicable Delivery Fee when they’re browsing places to order from, which may affect their selection of a business.
- Additional benefits of Uber Direct
- Customers place orders on your website or app, where you choose delivery options and set delivery fees
- Send delivery fulfillment requests through the Uber Direct dashboard, through our API, or through your existing order management system
- Keep customers in the know with confirmations and live delivery updates that can be customized to match your brand
- Additional benefits of Webshop
- Convert website and social media traffic into sales
- End-to-end solution including delivery facilitation, menu management, order processing and tracking, and customer data access
¹The pricing plans reflected on this page are only available in the US (including Alaska and Hawaii but excluding Puerto Rico). If you are located outside the US, please update your location and language preferences at the bottom of this page to view the pricing plans available to you. Marketplace fees may differ depending on applicable regulations in your market.
²For your first 30 days on the platform you won’t be charged Delivery or Pickup fees on orders. Other fees for order fulfillment may still apply.
³A 7% Pickup Fee is conditioned on submission of proof that pricing for in-app pickup is the same as in-store. Without validated in-store pricing your Pickup Fee will be 10%.
⁴A store’s discoverability in the Uber Eats app is dynamic and may differ for each customer at their time of order based on a variety of factors, which may include the store’s historical order size, customer’s rating, order patterns, average food preparation time, estimated delivery time, total distance to customer’s delivery destination, the store’s historical success at fulfilling orders accurately and quickly (for example, without excessive errors or cancellations or customer complaints), general popularity of the store on the platform, available promotions, and any paid advertising that the store places in the Uber Eats app.
⁵Aggregated and anonymized transaction data for active users of Uber One and non-members, globally, across all product lines (including Rides & Eats), for the period Oct 1 to Dec 31, 2025. Disclaimer: This data reflects aggregated average performance. Individual results may vary, and no outcomes are guaranteed for any specific merchant. All data is sourced from internal global Uber analysis
⁶You’ll be charged fees on orders. If at the end of each month you've received fewer than 20 orders, we'll refund the fees you've paid. To be eligible, you must cancel no more than 3 orders and be available on Uber Eats at least 95% of your store hours indicated in Uber Eats Manager.
⁷Ads credit matching will be based on the amount you spend, up to $100 per month ($1,200 per year). We’ll start matching on the first day of a new month after you join the platform and continue each month after that. Credits will expire at the end of each month; for example, if you spend $55 in your second month, you’ll have until the end of the third month to spend the matched $55.
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