Offer on-demand delivery. No hidden charges.
What is Uber Direct?
Add fast and reliable local delivery to your own sales channels with Uber Direct, our white-label delivery-as-a-service. Receive orders directly from your app or website or by phone, and get your goods delivered with Uber's global courier network.
Benefits of Uber Direct
Whether you’re a retail store, grocer, restaurant, or any other business, you can use Uber Direct to offer delivery within a native brand experience. Build loyalty by owning your customer relationship and data. Plus, unlock potential revenue by using Uber Direct along with the Uber Eats marketplace.
Fast and reliable
Get your customers what they want when they want it. Delight them by offering on-demand delivery of goods through your app or website, or by phone.
No Marketplace Fee—pay a fee based on distance, speed of delivery, and region. Control your margins by bearing the costs or passing them on to your customers.
Connect through your existing POS, OMS, or other platforms; use the Uber Direct dashboard; or integrate with our API and start making delivery requests.
Flexible delivery options for your business
On demand delivery
If delivery in the shortest possible time increases order satisfaction, this option can contribute to the competitiveness of your business.
When overnight isn't soon enough for customers, get it delivered before the end of the day.
When customers want peace of mind, preplan the delivery up to 30 days in advance.
Pay a fee per delivery—no commissions
Uber Direct is a cost-effective way to get your products delivered and meet your customers’ expectations.
How Uber Direct works
Step 1: Offer delivery through your channels
Provide your customers with multiple delivery options from your app, website, or phone channels.
Step 2: Request delivery through our platform
Send delivery requests by connecting with your existing POS or OMS, using the Uber Direct dashboard, or integrating with the Uber Direct API.
Step 3: Fulfill delivery orders
Once confirmed, get your products delivered based on your customers’ preferences. Share real-time updates, estimated time of arrival (ETA), and live location tracking with your customers by text.
Choose the option that’s best for you
Select an integrated technology solution that works for your business. Switch whenever you want—Uber Direct can evolve to meet your delivery needs.
Uber Direct dashboard
Recommended for businesses with less than 1,000 deliveries a month
- Use the Uber Direct dashboard for manual order processing
- Easy onboarding
- No integration required
Uber Direct API
Recommended for businesses with more than 1,000 deliveries a month
- Integrate directly with the Uber Direct API for automated order processing
- Technical integration required
“We want control of our retail experience from start to finish, in-store and online. We chose Uber Direct for same-day deliveries because we know they will deliver an excellent experience that fits with our brand.”
Adrian McKenzie, Senior Manager of eCommerce, EB Games
Get started with Uber Direct
Grow your business with Uber Direct and Uber Eats
Whether you’re looking to generate more demand or add to your delivery capabilities, partner with us using one service or a combination of services. Expand your reach by listing your business on the Uber Eats marketplace, and give your customers a fast and reliable way to get your products from your channels using Uber Direct.
Uber Eats marketplace
- Offer online ordering and delivery by listing your business on the Uber Eats marketplace
- Reach new customers on the Uber Eats marketplace
- Pay a percentage Marketplace Fee for delivery and pickup orders
Uber Direct white-label service
- Offer delivery through your own channels by using Uber Direct, our white-label delivery service
- Build a direct relationship with regular customers and meet their demand through your sales channels
- Pay a Delivery Fee for delivery orders
Frequently asked questions
- Who is Uber Direct for?
Uber Direct is for merchants who are looking to drive revenue by offering on-demand delivery directly from their own sales channels (e.g. website, app and phone).
- How am I priced for Uber Direct?
Pricing for Uber Direct is per delivery only - there are no start-up costs, commissions, or monthly minimums!
Per delivery pricing will vary based on the Direct products you use, delivery mileage, and more. Fill out this form to learn more.
- What can I send using Uber Direct?
- What is the difference between Uber Direct and Uber Eats?
Uber Direct and Uber Eats are two ways Uber helps merchants provide the convenience of delivery to their customers.
Uber Direct is a white-label solution that allows merchants to add on-demand delivery to their own website, app, or other sales channels.
Uber Eats is an online marketplace where merchants are listed side-by-side, offering their products for delivery and pick-up for customers.
Many merchants drive revenue by using both Uber Direct and Uber Eats together. Uber Direct empowers merchants to serve their loyal customer base by offering delivery to those that order directly via the merchant’s own sales channels. Uber Eats connects merchants with new customers they may otherwise never have the chance to serve.
- How far can I deliver with Uber Direct?
Uber Direct typically supports deliveries within a three-kilometer radius of its service area. Please let us know your delivery radius needs when you speak with an Uber Direct representative.
- How do I sign up for Uber Direct?
Please fill in our intake form so our Uber Direct experts can reach you on gaining access to Uber Direct! If you use a channel partner such as a POS or online ordering system (e.g. Square, Olo, Bringg, ChowNow), you may also ask your channel partner directly for integration options into Uber Direct or fill out the intake form.
Grow your sales
Who we serve
Who we serve