Insights hub

Discover proven strategies for collecting valuable customer feedback and using it to improve your business. From surveys to focus groups, learn how feedback can boost customer retention and loyalty. Explore real-world examples from top brands and find out how actionable insights can drive success.

With a hybrid delivery model, your business can combine in-house and third-party couriers to ensure that every order is fulfilled, even during your busiest times. Discover the benefits of this approach, and find out how integrating Cartwheel with Uber Direct can enhance your delivery logistics.

Retailers need to understand the key differences between couriers, who specialize in fast, local deliveries, and carriers, who handle larger shipments over long distances. This guide will help you choose the best option for your business's shipping needs.

Building an effective omnichannel strategy is about creating a seamless, integrated experience for customers across all touchpoints, whether online, in-store, or via mobile. This guide covers key steps to help your brand deliver a unified customer journey that meets modern consumer expectations.

Unlock the power of the customer journey to drive growth for your business. Learn how to map out each stage, optimize touchpoints, and create experiences that boost customer loyalty and retention. Start transforming your customer interactions today for a thriving business tomorrow.

Managing orders from multiple platforms can be overwhelming for restaurant owners, but food delivery aggregators simplify the process by consolidating everything into one system. This guide explains how these tools work, why they’re essential for streamlining operations, and how they integrate with your existing restaurant tech.

Discover the essentials of franchise marketing in this comprehensive guide, where we break down the balance between corporate-led and franchise-led efforts. Learn from Uber Eats experts how to develop winning strategies and help elevate your franchise's success.

Requiring proof of delivery (POD) for high-value and restricted items can help safeguard orders, prevent fraud and compliance issues, and improve the end-to-end customer experience. Learn more about the basics of POD and how it can enhance the delivery experience you offer.

Last-mile delivery tracking allows customers to monitor the exact location of their order while it’s in transit—a feature that can enhance the experience for every party involved in a delivery, foster trust, and improve reliability.

Learn 10 practical tips to boost your restaurant’s sustainability, from cutting food waste to adopting eco-friendly packaging. These steps not only reduce your environmental impact but also attract eco-conscious customers.

In a crowded market, standing out is essential. This article explains what market saturation is, the challenges it brings, and strategies to help businesses differentiate and succeed despite competition.

In today's competitive landscape, focusing on niche markets can be a game-changer for merchants looking to attract and retain loyal customers. This guide explores what niche markets are, their benefits, and practical strategies to identify and effectively reach them, helping your business thrive in a targeted market.

Learn how to enhance your delivery experience with these tips. From order accuracy to real-time tracking, you can help make sure customers are satisfied every step of the way.

Today’s customers expect on-demand delivery from any channel they use. With POS integrations, restaurants can meet these expectations and boost sales while keeping operations streamlined. Learn how POS systems can centralize ordering and delivery processes.

Sales promotions are a reliable way to attract new customers, increase average order value (AOV), and improve brand loyalty. Explore strategies for 10 types of promotions that can help your business stand out across channels and positively influence purchasing behaviors.

Chargebacks are a costly reality for businesses of all types and sizes, but they can be avoided with the right procedures in place. Learn more about the chargeback process, how chargebacks can affect your business, ways to prevent them, and how to dispute them when they occur.

Getting products from a fulfillment network to a customer's doorstep is a challenging process. Learn how a strategic approach to physical distribution can help your business navigate the last mile of delivery and meet rising expectations for convenience.

A restaurant menu is far more than a list of offerings—it’s a vital branding tool and moneymaker. Learn how to create a menu that captures attention and drives orders across channels with insider tips from an expert at Uber Eats.

In an industry defined by frequent change, the right set of technology tools can help restaurants meet the demands and challenges of the moment. Learn how to assemble a strategic tech stack to streamline operations, manage staff, and delight customers.

For customers who enjoy the convenience of making purchases online and the security of picking up orders in store, BOPIS offers the best of both worlds. Learn how your business can benefit by enabling this hybrid shopping method.

A kitchen display system (KDS) is a digital replacement for paper tickets to help your restaurant keep track of and prepare orders from multiple channels. Explore the benefits of using a KDS and how to choose the right product for your business.

Paying attention to your average order value (AOV) can help you allocate your marketing budget strategically and improve your bottom line. Learn how to calculate AOV and incentivize customers to spend more each time they shop with you.

Digital advertising offers precise audience targeting, cost-effectiveness, and real-time performance tracking, making it a powerful marketing tool. Learn more about the main solutions your business can use to achieve a wide range of goals.

In a world where building customer loyalty is challenging, on-demand delivery can be a game changer. Explore different on-demand delivery options, how they work, and the powerful benefits your business can experience by offering this service.

With the food service industry booming, restaurants need to find ways to stand out from the competition. Get insights on restaurant marketing best practices from 2 experts and Uber Eats, including ways to increase your visibility and drive orders on third-party delivery platforms.

In an era when customers can order from restaurants on multiple platforms, an order management system (OMS) can be a game changer for operators. Explore how an OMS works and ways it can streamline operations while improving your bottom line.

By working with a courier service, businesses can meet growing demand for fast delivery. Learn more about courier services, how they compare to more traditional carriers, and ways to evaluate if they might be a good fit for your business.

Learn more about 5 data visualization tools that are designed to help small businesses identify key trends, optimize strategies, and achieve better results.

For entrepreneurs, this is an exciting time to open or expand a restaurant. As you build your business, explore popular restaurant concepts and models to choose from, plus considerations to make sure they run smoothly.

Satisfied customers are the foundation of any successful business. Learn how different metrics and methods can help you measure—and improve upon—customer satisfaction.

Data is the key to smarter business decisions. Explore how different types of data visualization can help you process large amounts of information, spot trends, and improve your overall performance.

Online customer reviews are one of the most powerful ways to build brand awareness and earn customer trust. Learn how to ask for, manage, and get more reviews across channels.

Now that many consumers prefer to buy groceries online, retailers need to take an omnichannel approach to inventory management. Explore 6 strategies for managing this process effectively.

Effective customer engagement goes beyond the transaction of a sale. Explore ways to build rapport and interact more meaningfully with your customers.

You don’t need an unlimited budget or dedicated team to promote your business effectively. These 10 tactics can help you reach more customers online and in your community without breaking the bank.

A strong omnichannel grocery strategy meets your customers where they are without sacrificing quality. Explore 4 ways to create a seamless, consistent experience across your in-store and online channels.

The summer months can be some of the busiest for restaurant operators. Set yourself up for success with strategies to streamline your operations, attract new customers, and create a memorable dining experience.

Working at a small business, it's important to find ways to do more with less. Explore different types of marketing tools that can help you drive growth while streamlining costs and operations.

Customer satisfaction is the key to earning a strong brand reputation and winning repeat business. Explore ways to go above and beyond your product experience to build a happy customer base.

Learn how leveraging data analytics at your restaurant can help you drive sales, manage the customer experience, and control operations more strategically.

Learn how monitoring your online fulfillment rate can help you manage inventory more effectively, improve customer experience, and capture more revenue.

Explore how virtual restaurants, delivery-only concepts, can help you grow sales and experiment with new menu items directly from your existing kitchen.

From your in-store atmosphere to the online shopping and delivery options you offer, explore strategies for building a strong customer experience at your retail business.

Getting products to their final order destination is often easier said than done. Learn more about the challenges of last-mile delivery and emerging solutions that can help businesses overcome them.

When it comes to grocery shopping, customers have no shortage of options at their fingertips. Explore 8 effective marketing strategies that can convince customers your store is the best option for meeting their grocery needs.

Using the latest restaurant tech is critical for delivering consistently great customer experiences. Learn how to be strategic so you’re equipped to meet evolving expectations.

Today, customers can interact with your business in a number of ways—from in-store visits to online orders. Creating a positive experience across these touch points can go a long way toward improving brand loyalty. Learn how.

Bad reviews hurt, but ignoring them can do more harm than good. Explore best practices and templates that can help you respond to bad reviews and safeguard your reputation with customers.

With a white-label delivery solution, your business can add on-demand delivery to your own website or app—delighting loyal customers and streamlining operations in the process. Learn more.

Learn how to establish key performance indicators (KPIs) at your business, and why tracking them over time can help you make more informed, data-driven decisions.

A smart marketing strategy is the best way to bring in new customers and stay top of mind for those who already like you. Learn how to create a marketing plan that contributes to your restaurant’s growth.

For small businesses, offering delivery gives you the chance to reach a larger customer base and drive new sales. Explore some of the main delivery options that can help your business grow.

Saying thank you to your customers isn’t just a nice thing to do; it’s also smart business. From notes to discounts, here are 6 effective ways to show your appreciation.

Tracking expenses is a fundamental part of running an efficient business. Discover 6 steps to help you track your business expenses easily and accurately.

All business owners can agree that it never hurts to drive more purchases. Here are 13 practical ideas you can try in your restaurant to increase sales and make a meaningful impact against your revenue goals.

Customers want to experience their favorite products in the comfort of their own spaces, and it’s in your best interest to meet that demand. Explore how to use third-party delivery platforms to grow your business.

A customer who makes one purchase is worth something—but a customer who keeps returning is worth much more. Get 6 strategies to improve trust in your business and gain loyal customers.

There have never been more opportunities to market your small business. Explore effective strategies to get noticed, attract more customers, and drive sales.

There’s no one-size-fits-all solution when choosing a point-of-sale system. Learn how to pick one that aligns with your goals.