Foxtrot isn’t your average neighborhood grocery store. It’s a culinary curator, expertly sourcing an eclectic mix of products including local gems and national favorites. The Foxtrot team taste-tests every product to find, approve, and deliver only the best items to their growing customer base.

Foxtrot caters to a discerning shopper who is looking for quality at a reasonable price. “We’re focused on offering unique, interesting products at a fair price point,” says CTO and Co-Founder Taylor Bloom. “If you come for a bottle of pinot noir, we’re not going to have 100 options. Instead, we’ll have a more focused high-quality selection, each personally tested and offered at a good value, across a range of price points.”

We sat down with Bloom to learn more about Foxtrot’s journey from a small e-commerce site to a thriving grocery chain offering an elevated customer experience, a welcoming in-store atmosphere, and convenient online ordering and delivery.

Streamlining growth with seamless API integration

In addition to cutting costs, Uber Direct also integrated seamlessly into Foxtrot’s existing logistics processes, reducing the need for new operational procedures and training. Says Bloom: “It was really important to us when we signed up for Uber Direct that their workflow did not change what our team was doing operationally, because that was already working well.”

Through this API integration, the order details, address, pickup time, and other information are sent to local Uber couriers as the order is packed in-store. “When we switched to Uber Direct, the in-store team didn’t even notice,” says Bloom. “The only difference in the process is that now the order is being picked up by an Uber driver—not a third-party courier we have to manage. But from a tech and operational standpoint, we didn’t change anything.”

The integration was simple, and Uber made a team—including account managers and engineers—available to support Foxtrot at every step. “Integrating our native systems with Uber Direct was extremely fast and easy,” says Bloom. “From the time we signed a contract to when we went live, it took just 2 weeks.” Additionally, Uber Direct integrates with the customer service channel that Foxtrot has built into its native app. This allows the Foxtrot team to communicate directly with customers during the delivery process. “If there’s an issue during the order process, we have live chat and support via email,” says Bloom. “The Uber Direct portal and our native systems allow us to troubleshoot any issues that might be happening with the order in real time.”

Expanding delivery capabilities with Uber Eats

As Foxtrot continues to grow, the team plans on doubling down on its innovative approaches to growth and commitment to customer service. “We’ll continue to differentiate and iterate our e-commerce platforms by enhancing personalization, refining product recommendations, and increasing the interaction between our mobile application and the in-store experience,” says Bloom.

Foxtrot is eager to continue expanding its e-commerce presence and has recently launched on the Uber Eats marketplace. So customers can order from Foxtrot directly or from Uber Eats and have their items quickly and conveniently delivered with Uber. “Building a brand presence and awareness takes a long time,” says Bloom. “We recognize there is a real opportunity to connect with new customers through platforms like Uber Eats, and we see it as complementary to our first-party e-commerce offering.” Foxtrot is a fast-paced business with an eye toward the future. For this grocery chain, delivery is far more than a means to an end. It’s an engine for success.