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Annunci e offerte: nuove funzionalità progettate per migliorare i risultati della tua attività (ottobre 2024)
At Uber, we’re committed to helping you grow your business through tools that can help streamline operations and boost sales. One of the most powerful ways to achieve this is through our ads and offers product suite, a set of strategic in-app marketing solutions designed to keep your business top of mind with customers on Uber Eats during key purchase moments.
Recent updates to the ads and offers suite provide new ways to enhance your experience and deliver even better business results. In this article, we’ll explore ads and offers updates that are available across Uber Eats Manager (UEM), the advanced Ads Manager platform, or through your Uber representative. These features are designed to help you:
- Boost sales during off-peak periods
- Scale your business and save time
- Target customers with greater precision
- Manage your campaigns with more control
Let’s dive into each update and discover how it can benefit your business.
Updates available on UEM or through your Uber representative
Boost sales during off-peak periods with Happy Hour offers
Le novità
We’ve launched a new Happy Hour offer type that allows you to create time-bound discounts from 2 to 5pm. This launch includes notifications to customers and a dedicated customer experience to highlight these offers in the Uber Eats app. Launching offers with a limited duration helps increase customer urgency to place orders during a window when sales typically slow down.
Why this update?
Off-peak hours can be costly for businesses, with fewer orders but the same overhead costs like staffing and utilities. Happy Hour offers are designed to address this by driving order volume during these less busy times.
Key benefits
- Increase sales during off-peak hours by creating a sense of urgency for customers
- Boost visibility through in-app promotions and customer-facing emails from Uber
- Refine your marketing strategy by launching offer types during Happy Hour that have proven to be the most effective outside of this time window
How to access on UEM
- Log in to Uber Eats Manager
- Go to the Marketing tab and select Create campaign at the top of the page
- Select Happy Hour as your offer type
For managed businesses, speak with your partner or account manager for setup assistance.
Updates specific to UEM
Scale your business and save time with multi-location campaign creation
Le novità
We’ve introduced multi-location campaign creation on Uber Eats Manager (UEM). This feature allows you to create and manage ads and offers for up to 500 business locations all at once.
Why this update?
Previously, businesses had to create campaigns for each location separately, a time-consuming process. Now you can streamline this task by setting up and adjusting campaigns across all your locations simultaneously, freeing up your time for other operational needs.
Key benefits
- Save time by creating separate ads or offers campaigns across all your locations simultaneously
- Increase visibility with in-app ads appearing across your geographic footprint
- Boost sales by applying offers at multiple locations, attracting customers from different areas
How to access
- Log in to Uber Eats Manager
- Navigate to the Marketing tab
- Create a new ad or offer campaign and select the locations where you want the campaign to apply from the drop-down menu
Updates specific to Ads Manager
If you don’t have access to Ads Manager but are interested in using our advanced ads features, contact your Uber representative.
Target customers with greater precision using self-serve Keyword Targeting
Le novità
The new Keyword Targeting self-serve suite in Ads Manager is unique to Uber and allows you to create keyword-specific ads yourself that appear at the top of search results and category pages on Uber Eats.
Why this update?
Customers often search for specific items or categories, and our new 3-part Keyword suite allows you to attract more customers in those searches, increasing your relevance and driving more orders when customers are ready to make a purchase.
Key benefits
- Reach a wider audience by appearing at the top of relevant searches
- Increase relevance with ads that target specific customer searches
- Drive sales by highlighting new or seasonal menu items
- Exercise more control over campaign creation and performance with self-serve capabilities
How to access
Log in to Ads Manager and follow all 3 parts of the suite to get the best results:
- First, run a Keyword Identification Report to discover relevant search terms
- Next, create your campaign by inputting your list of keywords and reviewing your budget
- Finally, monitor performance with the Keyword Performance Report and adjust your campaign as needed
Reach out to your Uber partner or account manager to learn more about using the Keyword Targeting suite in Ads Manager.
Manage your campaigns with more control using new reporting features
Le novità
We’ve enhanced the reporting and insights available in Ads Manager. These updates include new reports that give you deeper insights into how your ads are performing and where you can make improvements. Some of the new reports include:
- Audience Segment Report: Break down performance by audience segments like new, lapsed, and returning customers.
- Location Report: Discover how ads perform at different business locations.
- Placement Report: Understand how ads perform in various placements across the app (such as Browse versus Search).
- Realized Lifetime Value Report: Track sales from net-new customers and new-to-ads existing customers (those who have ordered from you before, but never from an ad unit).
- Share of Voice Report: Analyze how your campaign affects sales across different regions and times of day.
Why this update?
These reporting updates give you greater visibility into your campaigns, enabling you to make data-driven decisions and tailor your strategy for maximum impact.
Key benefits
- Gain visibility into detailed performance metrics
- Make informed decisions by adjusting campaigns based on insights
- Tailor your marketing efforts for better results
How to access
- Log in to Ads Manager
- Navigate to the Reports tab
- Review the various reporting tools to assess and optimize your ads performance
Are you interested in these tools but don't have access to Ads Manager? Reach out to your Uber representative to learn more.
Maximize your visibility and drive more orders
As your business evolves, you deserve tools and partnership that can scale alongside you. These new updates to the ads and offers suite are designed to do just that—take your marketing to the next level. Whether you’re looking to boost off-peak sales, save time, target customers more precisely, or manage campaigns with greater control, these tools offer the flexibility and insights you need to reach your version of success. If an existing feature could be working better, or if a new feature could help advance your business, we want to know. Reach out to your partner or account manager or contact Support to share your thoughts. We’re here to help.
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