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It’s game time: restaurant menu tips for football season
As the NFL’s official on-demand food delivery partner, we know that football season often brings an increase in orders from fans settling in for snack-filled screen time. To help your business prepare, we analyzed data across 4 popular gameday cuisine types and compiled a list of menu features that can help drive more orders from your customers—especially those ordering delivery online.
No need for any Hail Mary passes—these menu tips will get you to the end zone and make the crowd go wild.
BBQ: serve up the special sauce
- Allow customers to select a type of protein, then let them add more protein if they want (at an additional cost)
- In your item description of each meal, include side dishes that will come with the order
- Specify the number of items that come in a dish, like 6 ribs or a dozen wings
- Provide the option to order more sauce (at an additional cost) with the appropriate dishes, either on top or on the side
Pro tips
- Give customers a choice of adding more side dishes to their meal
- If your menu has a choice of meal sizes, include the number of pieces available in each
Burgers: bring on build-your-own
- Consider offering burgers with recommended toppings to give customers an idea of what might work well together—and to streamline your restaurant operations
- If you give customers the option to build their own burger, allow them to add premium topping add-ons such as avocado and bacon
- Allow customers to specify how they’d like their burger cooked (such as rare or medium)
- Let customers choose a bun type (like brioche or whole wheat) or no bun at all
- If possible, let customers choose a patty type, such as turkey, beef, or vegetarian
Wings: some like it hot
- Allow customers to select the level of spiciness and crispiness for each flavor
- Let customers specify how they’d like sauce applied (on the side, light, or heavy)
- Allow customers to add extra dipping sauces (at an additional cost)
- If possible, give customers the option of drumsticks or wings
- Specify the number of pieces or items they’ll get in a dish, like a half-dozen or a dozen
Pizza: customization is king
- Let customers choose the size of their pizza early in the order
- Give customers the option to build their own pizza, as well as the option to create a pizza with half-and-half toppings (like half cheese and half pepperoni)
- Provide the option to choose a preferred sauce (like marinara or pesto)
- Offer the option to choose dipping sauces on the side (at an additional cost)
- Let customers select how thick and crunchy they want their crust
Pro tip
- Larger pizzas mean more toppings, driving the price of your pies
Go the extra yard with in-app marketing
Make sure your menu gets the attention it deserves with built-in marketing tools on Uber Eats. Look at your home team’s schedule—are they playing on Sunday afternoon? Or during one of the prime-time slots on Monday night? Use the time to help you determine your campaign schedule, consider your goals, and hit the ground running.
Ads to boost visibility
When people open Uber Eats, businesses running ads may be some of the first they see. This means you’ll get more visibility with people all over your city leading up to and during the game.
Offers to incentivize orders
Special offers like Buy One, Get One deals or dollars off a larger purchase will give more people a reason to order from you as they’re weighing their game-time options.
Discover some of the latest updates to the ads and offers product suite.
Make your business the MVP of gameday
Turn new customers into avid fans this football season with an online delivery menu that stands out from the pack.
For additional menu tips, check out this article with insider insights from an expert at Uber Eats. To help your storefront make an impression, read this article for restaurant marketing best practices, including tactics for standing out with ads and offers on the Uber Eats app.
If you have questions about creating your menu, running ads, or anything else, support is available 24/7 to help you keep your delivery business running smoothly. For help with common questions, visit our online frequently asked questions. You can explore phone and email support options by country here.
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