Turn hungry customers into regulars—one delivery at a time
We connect restaurants to millions of customers and delivery people worldwide.
How partnering with Uber can benefit your virtual restaurant
Boost sales, not space
Scale your business with Uber delivery—without adding space or staff.
Expand your reach
Increase your visibility and gain new customers by featuring your restaurant on the Uber Eats app.
Deliver with confidence
Offer customers reliable and flexible delivery options with Uber’s powerful network of couriers behind you.
Integrate seamlessly
Connect your POS system to streamline operations—fewer tools, more control.
Virtual restaurant success stories
In today’s competitive market, more and more restaurants achieve growth and success with solutions powered by Uber.
Meal Ticket Brands
Learn how Meal Ticket expanded its virtual kitchen strategy to help other brands grow faster.
Krispy Kreme
Learn how Bagels by Krispy Kreme uses virtual restaurants to win over customers and sell breakfast in Oz.
Ha! Poke
Manager Jamie Mitchell tells how they launched Hot Lips, a virtual fried chicken restaurant in a kitchen that serves poke, on Uber Eats.
Discover what’s possible
Streamline your daily operations with Uber. From data insights to delivery logistics, we’ve got you covered.
Flexible delivery options
Choose to fulfill orders with your own staff, Uber’s reliable courier network, or a combination of both using Uber Direct or the Uber Eats marketplace.
Marketing tools and insights
Use data and customer insights tools to design ads and launch offers that attract new customers and keep your best ones coming back.
Recognition for a job well done
Become a Top Eats merchant and receive higher visibility in the Uber Eats app when you provide stellar service.
How it works: Uber Eats Marketplace vs Uber Direct
Reach new customers and drive sales across Uber’s ecosystem with the Uber Eats marketplace, or get on-demand delivery support for owned-channel orders with Uber Direct.
Step 1
Upload your menus, hours, modifiers, and prices
Step 2
Customers place orders on the Uber Eats or Uber app
Step 3
Fulfill orders your way:
- Delivery using Uber couriers
- Delivery using your drivers
- Customer pickup
Step 1
Drive demand to your sales channels
Step 2
Customers place orders on your website, app, or social media channels, or to you over the phone
Step 3
Fulfill orders:
- Delivery by couriers on the Uber network
Which solution is right for you?
Whether you're aiming to reach new customers through the Uber Eats app or streamline orders for your own channels, our platform offers flexible solutions to support your goals.
Marketplace
Grow your customer base by tapping into users ordering delivery or pickup in the Uber Eats app.
Hassle-free fulfillment: From ordering to real-time updates and delivery, Uber Eats connects the dots—streamlining the process for you and your customers.
Delivery options: Choose from delivery using couriers in Uber’s network, delivery using your staff, and even pickup. Customers can also schedule an order up to 7 days in advance.
Marketing and analytics: Leverage analytics and insights to track key data points, then boost your business with powerful marketing tools available in Uber Eats Manager and Ads Manager.
Flexible fee plans: Commission-based (the fee is based on your plan choice).
Integration: Flexible integration options that connect the marketplace to your POS system or ordering platform.
Uber Direct
Serve existing customers by offering delivery through your own website, app, and phone channels.
Partial fulfillment: Focus on maintaining a direct relationship with your customers while Uber Eats handles the logistics.
Delivery options: Offer on-demand delivery in under 2 hours, or on the same day. Customers can also schedule an order up to 30 days in advance.*
Marketing and analytics: Use analytics and insights (order trends, frequent order types, and key delivery zones) to run marketing and promotions on your own channels (like email, text, social media, paid ads).
Flat fee: Flat rate per delivery.
Integration: Flexible integration options that connect Uber Direct to your POS system or ordering platform.
Frequently asked questions
- What is a virtual restaurant?
A virtual restaurant is a concept that only accepts and fulfills digital off-premises orders and operates out of a brick-and-mortar storefront. You can read more in the article “What is a virtual restaurant?”
- What’s the difference between a virtual restaurant and a ghost kitchen?
The delivery-only restaurant space has a lot of special terminology, but most people in the industry use the term “virtual restaurant” to refer to a secondary, delivery-only concept that’s launched out of an existing brick-and-mortar storefront.
By contrast, most industry professionals use the term “ghost kitchen” to refer to a delivery-only concept that’s run out of a kitchen in a commercial commissary kitchen facility. Typically, a commercial commissary kitchen facility will contain anywhere from 5 to 50 delivery-only kitchens. Ghost kitchens might also be called satellite kitchens or dark kitchens.
- How can I launch a virtual restaurant without a physical storefront?
Uber Eats provides an online marketplace where you can run a delivery-only brand from your existing kitchen, minimizing overhead while reaching a wider audience.
- How do I get customers to discover my virtual restaurant?
Uber’s marketplace ranks restaurants based on relevance, promotions, and customer preferences. To help increase your reach and drive traffic, you can use tools in Uber Eats Manager such as Sponsored Listings and ads.
- How can I optimize pricing and promotions to maximize orders?
Uber’s analytics tools enable restaurants to track performance, test pricing strategies, and run targeted promotions for better conversion.
- How do I manage multiple virtual brands from one location?
Uber Eats supports restaurants that operate more than one brand out of one kitchen by letting you create different menus efficiently.
Insights to power your restaurant’s growth
The right approach changes everything. Discover new ways to stay competitive with key insights and proven strategies.
Explore how virtual restaurants, delivery-only concepts, can help you grow sales and experiment with new menu items directly from your existing kitchen.
Learn 10 practical tips to boost your restaurant’s sustainability, from cutting food waste to adopting eco-friendly packaging. These steps not only reduce your environmental impact but also attract eco-conscious customers.
In today's competitive landscape, focusing on niche markets can be a game-changer for merchants looking to attract and retain loyal customers. This guide explores what niche markets are, their benefits, and practical strategies to identify and effectively reach them, helping your business thrive in a targeted market.
Get to where you want to grow with Uber
Connect with more customers and grow your business on your terms. Partner with us today.
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