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Offer on-demand delivery. No hidden charges.

Get started with Uber Direct

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Benefits of Uber Direct

Uber Direct is our white-label delivery solution that lets you offer on-demand delivery on your website or app. Use it to help delight your customers and build brand loyalty. No commissions or hidden fees.

Fast and reliable

Get your customers what they want. At the tap of a button your customers can select express or same-day delivery. Delivered with Uber in minutes.

Seamless workflow

Place orders via the API or via the Uber Direct dashboard, or integrate through one of our channel partners. The Uber Direct API makes it easy to integrate with your existing order management system.

Tailored fees, no commissions

No commissions or hidden charges. Manage your delivery options without incurring the cost of your own delivery fleet. Stay in control of your brand and manage your customer data.

"Uber Direct lets us offer a native experience that’s custom to our brand and provides a fast and reliable way to get our customers what they need."

Matt Smith, Chief Marketing Officer, One Table Restaurant Brands

Choose the option that’s best for your business

Uber Direct dashboard.

Use the Uber Direct dashboard to create your account and start placing test trips. Fast and convenient onboarding flow. Start delivering immediately.

Uber Direct API.

The fast way to automate delivery requests when you have a high volume of orders. Seamlessly integrate directly with Uber, or through one of our preferred channel partners.

How it works

1. Customers order from you

Orders are placed on your website or app where you choose delivery options and set delivery fees.

2. You request delivery with Uber

Send delivery requests via the Uber Direct dashboard, via our API, or through your existing order management system.

3. Delight your customers

Keep customers in the know with confirmations and live delivery updates. Notifications can be customized to match your brand colors, graphics and animation.

More delivery options


Delivered in minutes. When speed is crucial for customer satisfaction. Give your business a competitive advantage.


When overnight isn’t soon enough. Align delivery options with the needs of your business operation.


Delivery planned up to 30 days in advance. Typically used for next-day delivery. Offer your consumers peace-of-mind with pre-planned delivery on their terms.

“With Uber you don’t have to build your own delivery network and platform, you don’t have to hire your own delivery teams. The Uber Direct platform provides everything.”

Sabrina Lantoine, Director of eCommerce Partnerships, Carrefour

Delight your customers

ETA and latest arrival

Provide customers with delivery estimates while their order is enroute, including live courier location. Share via Uber powered SMS tracking links, or leverage Uber’s data to share your own tracking link.

A smooth hand-off, every time

Give your customers a safe way to share specific hand-off instructions with their courier without sharing their phone numbers. Share via Uber powered SMS tracking links, or leverage Uber’s data to share your own tracking link.

Customer support

Ensure your customers can resolve delivery issues quickly with convenient access to Uber-managed customer support.

Frequently asked questions

  • Uber Direct is for merchants who are looking to drive revenue by offering on-demand delivery directly from their own sales channels (e.g. website, app and phone).

  • Pricing for Uber Direct is per delivery only - there are no start-up costs, commissions, or monthly minimums!

    Per delivery pricing will vary based on the Direct products you use, your channel partner, delivery mileage, and more. Fill out this form to learn more.

  • Packages may be as large as a suitcase and as heavy as 50 lbs.

    Uber Direct delivers packages for almost every consumer end market - including grocery, retail, restaurants, liquor, pet supplies, flower shops and more!

    Some item types (e.g. pharmaceuticals, alcohol, tobacco) may be restricted depending on your geography

  • Uber Direct and Uber Eats are two ways Uber helps merchants provide the convenience of delivery to their customers.

    Uber Direct is a white-label solution that allows merchants to add on-demand delivery to their own website, app, or other sales channels.

    Uber Eats is an online marketplace where merchants are listed side-by-side, offering their products for delivery and pick-up for customers.

    Many merchants drive revenue by using both Uber Direct and Uber Eats together. Uber Direct empowers merchants to serve their loyal customer base by offering delivery to those that order directly via the merchant’s own sales channels. Uber Eats connects merchants with new customers they may otherwise never have the chance to serve.

  • You have two options for customer support:

    • Uber-managed support: Ensure your customers can resolve delivery issues quickly when you subscribe to Uber-managed customer support.
    • Supplemental support: Provide customer support directly, and only escalate issues to Uber support from your support team as needed.
  • Uber Direct typically supports deliveries within a radius of 10 miles in serviceable locations. However, we can deliver further depending on your needs. When you speak with a Uber Direct representative, please bring up your delivery radius needs

  • Please fill in our intake form so our Uber Direct experts can reach you on gaining access to Uber Direct! If you use a channel partner such as a POS or online ordering system (e.g. Square, Olo, Bringg, ChowNow), you may also ask your channel partner directly for integration options into Uber Direct or fill out the intake form.

Already an Uber Direct customer?