Get Uber Direct

Offer local delivery from your website, app, or phone. Pay a fee per delivery. No commissions.

What is Uber Direct?

Uber Direct is an on-demand delivery platform for businesses that take orders through their website, app, or phone. Whether you run a restaurant, a retail store, a grocery store, or any other business, you can offer your customers delivery in under 2 hours, on the same-day, or scheduled up to 30 days in advance.

Why businesses love Uber Direct

Same-day and scheduled deliveries

Delight your customers by offering flexible delivery options, real-time tracking, expected time of arrival, and proof of delivery.

Affordable pricing

With 0% commission, you pay only a fixed fee based on distance, speed of delivery, and region. You can choose to pay or pass the cost on to your customers.

Operational ease

Connect through your existing POS, integrate with our API, or use the Uber Direct dashboard.

Pay a fee per delivery—no commissions

Uber Direct is a cost-effective way to get your products delivered and meet your customers’ expectations.

Pricing as low as US$6.99/CA$7.99 per delivery.²

Uber Direct for your business

Businesses of any size can benefit from Uber Direct. Choose the option that's best for you.

Small business

Businesses with fewer than 1,000 deliveries per month

Midsize business

Businesses with more than 1,000 and less than 5,000 deliveries per month

Start automating and fulfilling high-volume delivery to scale your delivery operation.

Choose the option that's best for you:

Activate through your existing POS, OMS, or other platforms (For easier onboarding)
Sign up to integrate with the Uber Direct API for automated ordering processing (Technical integration is required)

Enterprise

Businesses with over 5,000 deliveries per month

Streamline your delivery operation with your current platform partner or integrate your tech stack.

Choose the option that’s best for you:

Activate through your existing POS, OMS, or other platforms (For easier onboarding)
Sign up to integrate with the Uber Direct API for automated ordering processing (Technical integration is required)

Already an Uber Direct customer? Log in here.

How Uber Direct works

Step 1:

Offer delivery through your channels

Provide your customers with multiple delivery options from your app, website, or phone channels.

Step 2:

Request delivery through our platform

Send delivery requests by connecting with your existing POS or OMS, using the Uber Direct dashboard, or integrating with the Uber Direct API.

Step 3:

Fulfill delivery orders

Once confirmed, get your products delivered based on your customers’ preferences. Share real-time updates, estimated time of arrival (ETA), and live location tracking with your customers by text.

Get the guide

Download this comprehensive guide to obtain insights and strategies needed to power an on-demand experience for local customers who prefer to order from you directly.

Learn more

Benefits of Uber's courier network

Monthly active drivers and couriers³

Orders completed in 45 minutes or fewer³

Uber cancellation rate³

Meet the businesses growing with our platform

“We want control of our retail experience from start to finish, in-store and online. We chose Uber Direct for same-day deliveries because we know they will deliver an excellent experience that fits with our brand.”

Adrian McKenzie, Senior Manager of eCommerce, EB Games

Read the full story
“Uber Direct makes it easier to deliver to our loyal customers who order directly from our website or app.”

—Jarrod Bravo, Director of Operations, Salad House

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Get started with Uber Direct

Grow your business in multiple ways with Uber

Reach new customers on Uber Eats

Offer online ordering and delivery by listing your business on the Uber Eats marketplace

Pay a percentage Marketplace Fee for delivery and pickup orders

Offer delivery through your own channels using Uber Direct

Build a direct relationship with regular customers and meet their demand through your sales channels

Pay a Delivery Fee for delivery orders

Frequently asked questions

What is Uber Direct?
Uber Direct is a local delivery platform for businesses of all sizes and across all industry verticals. Merchants can offer on-demand delivery to their customers directly from their own channels.
Who is Uber Direct for?
Uber Direct is for merchants who are looking to drive revenue by offering on-demand delivery directly from their own sales channels (such as website, app, and phone).
How am I priced for Uber Direct?
Pricing for Uber Direct is per delivery only—there are no startup costs, commissions, or monthly minimums. Per-delivery pricing will vary based on the Uber Direct products you use, such as your channel partner and delivery mileage. Fill out this form to learn more.
What types of items can be delivered using Uber Direct?
Packages as large as a suitcase and as heavy as 50 pounds

Packages for almost every consumer end market, including grocery, retail, restaurant, liquor, pet supply, flower, and more

Note: some item types (such as pharmaceuticals, alcohol, and tobacco) may be restricted depending on your geography
What is the difference between Uber Direct and Uber Eats?
Uber Direct is a white-label solution that allows merchants to add on-demand delivery to their own website, app, or other sales channels

Uber Eats is an online marketplace where merchants are listed side by side offering their products to customers for delivery or pickup

Many merchants drive revenue by using Uber Direct and Uber Eats together. Uber Direct empowers merchants to serve their loyal customer base by offering delivery to those who order directly through the merchant’s own sales channels. Uber Eats connects merchants with new customers they may otherwise never have had the chance to serve.
How does customer support for Uber Direct work?
There are 2 options for support:

Brand-managed support: You or your support team own and manage the relationship with your customers and will contact Uber Support on their behalf.

Uber-managed support: Uber Support works directly with your customers for live order support and to initiate refunds (note: currently, Uber does not refund the customer; we will only inform you about the refund decisions and amount). Additional charges may apply for this option.
How far can I deliver with Uber Direct?
Uber Direct typically supports deliveries within a radius of 10 miles in serviceable locations, but we can deliver farther depending on your needs. When you speak with an Uber Direct representative, please discuss your delivery radius needs.
How do I sign up for Uber Direct?
Please fill out our [intake form[(https://merchants.ubereats.com/us/en/services/uber-direct/) so that our Uber Direct experts can reach you about gaining access to Uber Direct. If you use a channel partner such as a POS or online ordering system (like Bringg, ChowNow, Olo, or Square), you may also ask that partner directly for integration options into Uber Direct.

Guidance and tips

Learn more about Uber Direct

Already an Uber Direct customer?

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¹Offer limited to first-time Uber Direct users only and valid 14 days from sign up. Offer valid for up to 5 completed deliveries with Uber Direct. Credit will be applied to your billing statement within 24 hours after trip completion. Offer is non-transferable. Offer not valid on canceled trips. Canceled deliveries shall still be subject to any applicable cancellation fees. Offer availability may vary by location. Offer and terms are subject to change or cancellation.

²Your rates may be higher or lower depending on your order type, distance, speed of delivery (express, same-day, next-day, scheduled), integration type (channel partner, API, dashboard), market region, and other factors.

³Global figure. Data from January 2023 to December 2023.