How 3 Brothersss Indian Restaurant Cultivated a Loyal Customer Base
April 21, 2026 | Melbourne, Australia
Nestled in Melbourne’s Queen Victoria Market, Deepak Bhatia opened 3 Brothersss Indian Restaurant in 2020 with his brothers, Kapil and Chandresh. Just weeks later, COVID-19 hit.
With dine-in disappearing overnight and no established customer base, the restaurant needed to generate demand fast. They turned to Uber Eats — and what began as a survival move quickly became a growth engine.
Today, 3 Brothersss is a local favourite, earning a 4.8-star rating and a reputation for standout food and thoughtful touches that keep customers coming back. On Uber Eats, the restaurant has used a smart mix of Promotions and Ads to attract new customers, drive repeat orders, and sustain growth. The impact over the last 12 months is clear:
$550k+
Food sales (+27%)11,000+
Uber Eats Orders (+13%)$49.35
Average Order Size (+12%)How Pivoting to Uber Eats Kept the Business Alive
With dine-in gone during lockdown and no established customer base, 3 Brothersss needed a way to generate demand fast. For Deepak, Uber Eats offered more than delivery — it opened up a whole new market of customers online.
As he puts it, “Uber delivers everywhere. I can’t go everywhere.”
Uber Eats helped the restaurant reach far beyond Queen Victoria Market and get discovered by customers across Melbourne who may never have found them otherwise.
That visibility mattered during lockdown, but its impact lasted well beyond it. Deepak says many customers who first tried 3 Brothersss on Uber Eats later became regulars in person too:
“All those people who [ate] during the lockdown, they all came back as our customer on the table.”
Using Promotions as a Growth Strategy
As demand grew, Deepak used Promotions as a key lever to increase growth. In a crowded market, Promotions helped 3 Brothersss stand out, attract new customers, and keep existing ones engaged. Their sales on Uber Eats has grown by 27% over the past year.
Today, the restaurant has 7 live promotions and has run 50+ campaigns in the past 12 months. Deepak sees these campaigns as a customer acquisition tool, not for short-term profit: “It’s not always about making a profit… this is just to attract more people.”
Recent results include:
- A Free Item promotion giving customers a free garlic naan when they spent over $50 drove $160K+ in sales, brought in 1,100+ new customers, and delivered an average order value of $85 in the last 9 months.
- A Save on Menu Item promotion on popular curries generated $80K+ in sales and brought in 800+ new customers in the last 6 months.
- The team also uses Buy One, Get One Free offers to keep customers engaged and encourage repeat orders.
For 3 Brothersss, Promotions are not just about discounting. They are a strategic way to attract new customers, grow basket size, and turn first-time customers into loyal regulars.
Operational Excellence That Pays Off
A strong Uber Eats Success Score has been key to turning first-time orders into repeat customers. 3 Brothersss is currently rated Great in Uber Eats Manager, driven by a 99/100 operational excellence score and a fully updated menu with great photos and descriptions.
That matters because strong operations protect the customer experience. When orders surged during COVID, Deepak says they kept “adding staff” to keep up rather than delay orders. Even now, “we have to pause online orders” at peak times to avoid mistakes. As he puts it, “I don’t want these orders to get stuffed up,” because “they don’t order again.”
They pair that discipline with thoughtful touches that make orders memorable:
- Handwritten notes on delivery bags
- Free items for customers
- Special touches for birthdays and celebrations
That mix of operational discipline and personal care is what builds loyalty. Promotions and Ads may win the first order, but operational excellence drives repeat business.
Their Playbook for Success
1. Drive growth with Promotions
Use promotions to attract new customers and give them a reason to choose your store in a crowded market. The goal is not just short-term profit — it is getting more first-time orders from customers who may normally go elsewhere.
2. Keep testing what works
Rotate Promotions, try different types and menu items, and adapt to popular items. A consistent test-and-learn approach can help keep existing customers engaged and improve promotion performance over time.
3. Turn first orders into repeat orders
Promotions can win the first order, but strong operations, great service, and thoughtful touches are what bring customers back. Focus on the full customer experience to turn trial into loyalty.
Merchant takeaway
3 Brothersss Indian shows that success on Uber Eats is not just about getting more orders — it is about using Promotions and Ads to bring in new customers, then turning those first orders into repeat business through great service and strong operations.
Ready to grow your business? Start testing Promotions and Ads in Uber Eats Manager.
Want step-by-step guidance? Get started with short video walkthroughs in Uber Eats Manager.
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