Pressed makes plant-forward nutrition accessible and convenient
June 23, 2022 | Global
As global leaders in providing accessible, plant-forward products, Pressed believes every day should be filled with the best quality cold-pressed juice, smoothies, and vegan soft serve. The three founders started the company in a humble closet in the Brentwood Country Mart in LA. With brick-and-mortar retail at their core, over the past 11 years they've been serving customers from their stores, as well as their innovative ghost model called Pressed Post, nationwide shipping, and their grocery wholesale channel.
We spoke to Blaine LaBron, VP of Digital Commerce and Technology, to learn how they’re using Uber Eats to help make quality cold-pressed juice accessible to everyone.
Partnership by the numbers
New customers
Increase in AOV
Locations
The challenge: pivoting to a digital-first market to grow sales
Before the pandemic, customers conducted the vast majority of transactions in-store, and only 2% of transactions occurred digitally as recently as four years ago. With the onset of pandemic lockdowns, they had to shift their business dramatically. Partnering with Uber Eats enabled Pressed to grow their delivery and online orders from 30 locations to more than 100 in months. As of 2022, Pressed now averages 65% of its total transactions from digital channels.
The results: skyrocketing sales thanks to in-app marketing
Uber Eats made it easy for Pressed to serve the needs of their existing retail and ecommerce customers, while satisfying new delivery-based customers through the app. Pressed attributes much of its success to the easy-to-use Uber Eats marketing tools, such as in-app ads targeting new customers, and digital menu bundles that helped them grow average order value by 60%.
"I see Uber Eats as one of the most innovative and successful marketing channels to disrupt how brands like ours acquire customers. Regarding marketing, we're always thinking about where we put our money. With Uber, I can measure our spending and make fast and informed decisions about when and how to invest."
—Blaine LaBron, VP of Digital Commerce and Technology
Uber makes it easy to stay focused on growth
The Uber Eats platform also made logistical impacts. Uber helped the Pressed team test and expand their innovative Pressed Post model, where Pressed works with other local retailers like coffee shops to distribute their products via the Uber Eats platform. Uber made it easy for the team to run an initial two-week test that proved to be wildly successful, both in terms of acquiring new customers and expanding purchase volume and frequency of existing customers. Uber’s marketing platform has helped fuel the success of the Post program so much that the company has committed to double the number of new Posts, from 50 to 95 locations, by the end of 2022.
"Uber continues to exceed my expectations as an emerging channel and their customer-facing elements such as alerts, texts, and tracking of our Pressed.com orders. These critical communications are things my engineering team doesn't have to worry about, because Uber is taking that on."
—Blaine LaBron, VP of Digital Commerce and Technology
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