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New ways to get discovered
Customers have more choices than ever at their fingertips, and they’re evolving how they select restaurants. From building a standout Uber Eats storefront to reaching riders in the Uber app and using smarter marketing tools, there are more ways than ever to bring them to your restaurant.
April 2026
How Uber Eats customers pick their next meal
When customers are on the hunt for a new restaurant, they look for craveable food, clear value, and something that stands out in the moment. Amanda, a regular Uber Eats customer in Los Angeles, says:
“When I’m checking out new restaurants, I scroll until something catches my eye; photos are what really draw me in. If a restaurant doesn’t have professional-looking images, I’m much less inclined to try it, and I’m also looking for a deal.”
Make your restaurant irresistible– in minutes
Mouthwatering menus make a restaurant appetizing, even behind a phone screen – data shows that customers are more likely to order from restaurants when at least 70%¹ of their items contain photos and descriptions.
Maintaining an enticing Uber Eats storefront is a lot easier with upgraded tech:
Menu upkeep, streamlined: AI tech in Uber Eats Manager auto-suggests descriptions for menu items, so all you have to do is review and approve them in just a few clicks.
Photoshoot-quality images, zero effort: No photo? No problem- customers can submit photos, and we select and enhance only the highest-quality ones.
Spark cravings on Uber ride trips
Roughly 30%² of new Uber Eats customers come directly from the Uber rides app. With millions of rides happening every day, we’re building smarter ways to connect riders with restaurants like yours at high-intent moments. That means your restaurant could be featured prominently when customers open the Uber app, book a ride, or even while they’re on a trip.
Win over the right customers
Improvements to ads and offers are built to make every dollar go farther. Offers on Uber Eats can drive 23% more orders³ and a 15% boost³ in sales, even after discounts, and ads can drive up to a 20% increase⁴ in sales and orders.
Dynamic Item Offers: enable this during offer setup, and we’ll automatically match your most relevant offer items to each customer based on their preferences so the deal feels right for them.
Dynamic discounts: launch an offer, and Uber automatically shows each customer the incentive most likely to resonate, delivering personalized deals to drive higher conversion.
Goal-based ad campaigns: select your objective, such boosting sales during downtime, and we’ll help surface your storefront to the right customers to achieve them
¹Merchants in US&C who completed photos and descriptions for at least 70% of menu items within their first seven days earned on average $330 more in sales per week compared to merchants who had less than 70% of menu items with photos and descriptions. Individual results may vary and are not guaranteed.
²Based on Uber internal data and public disclosures. Individual results vary and are not a guarantee of outcome for any given merchant.
³These percentages are based on an experimental global holdout analysis that Uber conducted from June 2, 2025, to June 30, 2025. We compared behavior between Uber Eats customers around the world who were exposed to different combinations of restaurant offers and those who were not. The results reflect average differences in key metrics, such as orders per customer, across all customers included in the experiment. Actual results may vary depending on your business, location, exact market conditions, and other factors.
⁴Uber internal data science, November 2025. These percentages are based on an ongoing experimental global holdout analysis that Uber conducts. We remove 5% of winning ads at random and replace them with, if available, the next ad. We then compare these 5% removals to the 95% of cases where we show the ad. Actual results may vary depending on your budget, business, location, exact market conditions, and other factors. These averages are not a promise of any specific outcome, and your outcome is not guaranteed.
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