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Empower your business with expert insights

Explore articles and guides to help you market effectively, operate efficiently, and grow your business.

Marketing strategies to grow your business

You don’t need an unlimited budget or dedicated team to promote your business effectively. These 10 tactics can help you reach more customers online and in your community without breaking the bank.

There have never been more opportunities to market your small business. Explore effective strategies to get noticed, attract more customers, and drive sales.

A smart marketing strategy is the best way to bring in new customers and stay top of mind for those who already like you. Learn how to create a marketing plan that contributes to your restaurant’s growth.

Key insights to help you stay ahead of your industry

Effective customer engagement goes beyond the transaction of a sale. Explore ways to build rapport and interact more meaningfully with your customers.

Learn how to establish key performance indicators (KPIs) at your business, and why tracking them over time can help you make more informed, data-driven decisions.

A customer who makes one purchase is worth something—but a customer who keeps returning is worth much more. Get 6 strategies to improve trust in your business and gain loyal customers.

Comprehensive reports and business guides

  • Guide: Holiday delivery 101

    Learn how your business can maximize holiday success through delivery. Discover planning strategies, technology solutions, and operational tips to drive growth during the season of sales.

  • Guide: How on-demand delivery fits into your tech stack

    Your business can enable on-demand delivery from your owned sales channels with tech that integrates into the systems you’re already using to manage and fulfill orders.

  • Guide: Powering local delivery from your sales channels

    Download our comprehensive guide for insights and strategies to power an on-demand experience for local customers who prefer to order from you directly.

  • Webinar: Tactics and strategy for delivery platform marketing

    Get exclusive marketing tips from Shake Shack on how to create eye-catching storefronts on third-party delivery platforms that generate demand and incentivize customers to continue ordering.

  • Uber Report: The new brand builder

    Explore a survey detailing how offering on-demand delivery can help businesses of all sizes grow customer trust, build brand loyalty, and drive growth.

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