Create and launch ads easier than ever

December 2025

Sponsored listings are designed to get your store seen. By placing your brand in highly visible spots across the app and capturing the attention of highly engaged customers, this ad format can drive up to a 20% increase in sales and orders.¹

With the redesigned Uber Eats Manager, you get a simpler, more intuitive ad setup, giving you the confidence to promote your business with ease to the right customers in the right place at the right moment.

Ads can help you:

Stand out in the Uber Eats feed by featuring your restaurant

Attract more customers and turn casual browsers into loyal regulars

Stay ahead of competitors by keeping your brand top of mind

"We see a lot of people find us on Uber Eats and then come back to dine with us. It's great for sales and also for exposure."

— Co-Owner, Local Restaurant

Promoting your business is simple

Save time and skip the guesswork. Uber Eats Manager is designed to make creating an ad easy by automatically recommending the best settings for your business. You can go live quickly and efficiently in a few simple steps.

How to get started (no expertise needed)

1. Locate the Ads tab in your Uber Eats Manager menu. If you manage multiple locations, select which restaurants you want to feature.

2. Go to Audience, then choose either all customers or only new ones. Customers will be targeted within your delivery radius.

3. Set a daily budget for how much you want to spend on the ad. You’ll pay only when someone clicks your ad, and you’ll never spend above your set budget.

4. Decide how long you want to run your ad. For best results, keep it as an ongoing campaign. You can always adjust it later.

5. Navigate to More settings (below Duration) to customize your campaign name.

To make sure your ad shows up to more customers, your bid is set to automatic by default. You can make changes under Advanced options if needed.

6. Review your campaign and go live by selecting Create ad.

Bids set your ads up for success

Bidding works like an auction: Restaurants compete for top spots, and you pay only when someone clicks your ad. In Uber Eats Manager, your bid is automatically set for best results so you can advertise with confidence from day one.

More than 50% of Uber Eats orders come from restaurants in the top 2 carousel slots on the home feed.²

You can always modify your bid in the Advanced options section.

You're always in control

After your ad is live, you can track how it’s performing and make edits whenever you need to. You can monitor performance in the Marketing section of the Uber Eats Manager sidebar, where you’ll find your sales, return on ad spend, and new customers in real time.

What “return on ad spend” means

Return on ad spend, or ROAS, helps you understand how your ads align with your sales activity by showing how much revenue is associated with your advertising. If, for example, you spend $10 on an ad—whether you’re trying to bring in customers on slower days or highlight a new menu item—and you see $50 in sales attributed to that ad, that’s a 5:1 ROAS ($5 in attributed sales for every $1 spent). ROAS shows how efficiently your ads are working, so you can quickly compare performance over time and make smarter decisions about where to spend.

On average, merchants using sponsored listings on Uber Eats achieved 11x ROAS and saw a 40% increase in new customers over a one-month period.³

Get started

With Uber’s platform, your ads don’t just drive sales; they also help more people discover and fall in love with your restaurant.

Create an ad today

¹Uber internal data science, November 2025. These percentages are based on an ongoing experimental global holdout analysis that Uber conducts. We remove 5% of winning ads at random and replace them with, if available, the next ad. We then compare these 5% removals to the 95% of cases where we show the ad. Actual results may vary depending on your budget, business, location, exact market conditions, and other factors. These averages are not a promise of any specific outcome, and your outcome is not guaranteed.

²Uber internal carousel-first feed analysis, 2024. Based on an average of US SMB advertiser data between 3/1/23 and 5/31/23. These data points are not a guarantee and are averaged across a group of our partners, as performance will vary depending on your business, location, the exact market conditions, and other factors. Actual results may vary.

³Uber internal data science, December 2025. The 11x statistic is the median click ROAS across all advertisers, and 40% is the platform-wide lift in new Uber Eats users.