How to make your store more visible using marketing tools
Learn how to create impactful ads and offers, analyze their performance, and build strong connections with your customers. Discover the advantages of leveraging marketing tools to boost your restaurant's visibility and attract more orders.
What can you find in this guide
Connections
What is the difference between ads, offers, and connections?
Ads
Help even more customers to see your brand.
Increase your visibility on the Uber Eats platform so more customers can see your storefront.
Offers
Give customers more reasons to order from you.
Entice more customers to order from you with a range of offers, such as buy one get one free or discounted menu items”
Connections
Engage customers and keep them coming back.
Respond to customer reviews by creating auto-replies. Offer them a discount to inspire repeat orders.
Ads
What are the benefits of using ads?
$50
Weekly budget per location*Average
8.5%
Orders attributed to Ads*Average
9.8
Average return on ad spend*17.4%
Conversion rate (orders/ clicks)*
Carolina Ale House uses multiple marketing solutions
Carolina Ale House uses ads to increase its visibility in the Uber Eats home feed and to have its promotion appear earlier in search results. By combining this solution with a promotion, Carolina Ale House gives customers an added incentive to order from them. For every $100 Carolina Ale House invested in Sponsored Listings, the business return was $989, a 9-fold return on their investment.
“Uber Eats Offers… and Ads have been a very powerful combination for us,” says Kaune. “It’s all about repetition, and customers spot us in multiple areas of the app each time they log in. It clearly keeps us top of mind.”
Tyler Kaune, Carolina Ale House PR team
How can I create ads?
- Step 1: Log in to Uber Eats Manager
- Step 2: Tap on the Ads button
- Step 3: Choose your audience
- All customers: Target all customers in the specified area to achieve the highest reach and returns for your campaign.
- New customers: Reach potential customers who have not ordered from your restaurant before.
- Step 4: Choose your daily budget. On the right side, you'll be able to view the expected spend based on your investment, along with other metrics such as the return on ad spend (ROAS) and estimated sales.
- Select a daily budget recommendation for a duration between 1 to 4 days. The tool will also provide an estimate of potential sales generated from ads based on the chosen budget.
- Or click on ‘set a custom budget’
- Step 5: Accept the terms and conditions
- Step 6: Tap Create offer
Offers
What are the benefits of offers?
+21%
Increase in orders from all offers**+41
Average increase in orders from using a BOGO offer**+35%
Average increase in pre-offer sales**16%
Average increase in post-offer sales**
Hawaiian Bros uses Ads and Offers to increase sales
When Hawaiian Bros began partnering with Uber Eats, it had only 2 locations and no delivery operations. Today, Hawaiian Bros is serving customers across 40 locations on the US mainland, with 100 more contracted through recent franchising deals. Hawaiian Bros leverages Ads to break through the app, Offers to encourage menu conversion, and they doubles down on tactics that inspire repeat orders. By using ads & offers together, Hawaiian Bros saw a significant increase in orders and sales.
“Partnering with Uber Eats has allowed us to reach new customers effortlessly, expanding our brand’s presence while maintaining the quality and authenticity Athenian is known for. It’s been a game changer for our business!”
- Tim Vasilakis, Founder and CEO of The Athenian (UK Emerging Partner)
How can I create offers?
- Step 1: Log in Uber Eats Manager
- Step 2: Tap on the ‘Marketing’ button
- Step 3: Scroll down and choose an offer type
- Step 4: Choose your audience
- All customers: Target all customers in the specified area to allow the greatest reach and returns for your campaign.
- New customers: Reach potential customers who have not ordered from your restaurant before.
- Step 4: Set the duration of the campaign, by choosing a start and end date
- Step 6: Set a maximum weekly spend (optional)
- Step 7: Accept Terms and Conditions
- Step 8: Tap Create offer
Offer types
Buy 1 get 1 free
Set BOGO special offers on up to 10 items
- Chose an item you would like to apply the offer to
- Tap on +Add if you want to add multiple items to this campaign
Happy hour: 2-5 p.m.
Stand out in the app by giving customers a discount during less busy hours
- Set the discount percentage you want to give to the customer
- Set the minimum amount that the user needs to spend in order to receive the discount
- Set a max spend value that you are willing to spend on this offer (optional)
Percentage off
Set a storewide percentage off offer
- Set the discount percentage you want to give to the customer
- Set the minimum amount that the user needs to spend in order to receive the discount
- Set a max spend value that the discount will apply (optional)
Free item with purchase
Delight customers by offering one free item when they spend more
- Set the minimum amount that the user needs to spend in order to receive the free item
- Select the free item you want to give to the customers
Spend more, Save more
Set a minimum spend and offer customers savings on their order
- Select how much the customer needs to spend in order to save x
Save on menu items
Set a percentage off select items or a menu category
- Choose if you want to make the offer for specific items or for a whole category
- Choose item/category
- Choose the percentage reduction you want to apply
Free delivery
Cover your customer's delivery fee up to a certain amount
- Choose you weekly maximum spent to cover the delivery
How can I analyze my ads & offers performance?
- Step 1: In Uber Eats Manager, click on Marketing
- Step 2: Go to the Performance Tab
- Step 3: There you can see all the necessary information about past and special period performance
- Step 4: Choose which specific metric you would like to have more information about
- Step 5: Select the period in which you want to see the performance
- Step 6: Choose a date range
- Step 7: If needed, you can 'export this data'
Connections
What are connections?
Connections are auto-replies to customer reviews to turn customers into loyal regulars. Boost customer loyalty on Uber Eats by automatically replying to reviews! You can even include an offer in your replies to encourage repeat orders*. Setting up automatic replies helps gather more customer feedback, improves satisfaction, and strengthens loyalty
*Pay only when a customer redeems your offer (cost per redemption).
How do I set up a connection?
- Step 1: Click on Customers tab → Feedback
- Step 2: Click on the Reviews tab
- Step 3: Click on Manage auto replies
- Step 4: Click on Create auto reply
- Step 5: Select on which of your store you want to apply the reply, how many starts the review needs to have to receive the reply, what type of customer (new or returning ), minimum order spending (optional), your reply message and if you want to offer a specific value that they can spend on your store.
Frequently asked questions
- Can I run multiple offers at the same time?
Yes, you can! For example, try setting up a BOGO offer for all customers, and an additional 30% off the basket offer for new customers. This will give customers a good reason to choose your store, particularly those who have never tried it, as they will benefit from the two offers.
- Can I run both ads and offers at the same time?
Yes, you can! Running ads and offers is a great way to boost your brand to the top of the feed, and attract customers with savings.
- Who is paying for offers?
Offers work just as they would at your store. You will pay no additional fees to Uber per offer or redemption. Uber will calculate the service fee based on the post-promo amount.
The only additional cost to the merchant is the food cost related to the offer when running Buy One, Get One Free or Free Item offers, and the discount on goods when running % off item, % off basket, £ off basket or £0 Delivery Fee offers.
- How are offers being billed?
% off item, % off basket, £ off basket or £0 Delivery Fee offers - the promotion amount (discount in absolute or %) will be automatically deducted from your payout.
Buy One, Get One Free, Free Item offers - when you give the item for free, you will not be billed anything.
**Based on Ads aggregated result across the EMEA market. Merchants investment in Ads pays off with an average ROAS of 10 and conversion rate about 20% driving both orders and impressions.
**Based on global averages comparing Enterprise and SMB merchants running offers with merchants not running offers in 2023 for BOGO, free item, discounted item, flat off, and $0 Delivery Fee offers. Actual results may vary based on type of offer and other factors.
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