Bok a Bok 利用付费广告吸引更多顾客
2022 年9 月 6 日 | 美国
所有从事旅游服务业的人都能证实，餐厅所有者的生活非常忙碌，经营多家餐厅的人尤其如此。西雅图 Bok a Bok Chicken 的所有者 Alex Prindle 对此有亲身体会。他经常需要实地视察 4 家 Bok a Bok 餐厅，确保运营顺利。
获得更多的关注
Bok a Bok 团队利用 Uber Eats 优食管理工具中提供的众多营销解决方案。他们运行了一项长期优惠活动，活动效果很好。最近，他们还将该活动与付费广告结合起来，进一步提升其在 Uber Eats 优食应用中的曝光度。
通过将优惠活动置于动态中靠前的位置，他们能够更有效地激励顾客查看其餐厅。
“Delivery and pickup are a huge part of our business, especially this year. With Uber Eats promotions and Sponsored Listings, it’s been all about getting more exposure in the Uber Eats carousel and coming up high in the listings. The metrics are super intuitive and have helped us determine which promotions are working."
提升销量
The results were immediate. For every $100 Bok a Bok invested in Sponsored Listings, the business return was $1,900 a 19-fold return on their investment).*
“Uber Eats brings in a lot of business for us, and Sponsored Listings and promotions have definitely increased sales**,” adds Prindle. “They are the easiest to work with of all our delivery partners, and metrics they supply on the back end are really helpful.”
As Prindle and the Bok a Bok team look toward the future, they have plans to open a fifth location without a dining room. Instead, it will have a takeout window and focus solely on pickup and delivery.
一般来说，我不会坐在办公桌的电脑前。关于 Uber Eats 优食，能够通过 Uber Eats 优食管理工具快速了解其带来的业务增长，这真是太棒了。
亚历克斯·普林德尔 - Bok a Bok 所有者
付费广告如何运作？
付费广告是一种新的广告形式，有助于提高您在应用的主页动态和搜索结果中的曝光度。您可以设置每周预算并确定出价方式，亦即用户点击您的广告时您将支付的金额。例如，Bok a Bok 会展示在主页动态中，并且当 Uber Eats 优食用户在西雅图搜索炸鸡时，也会显示在搜索结果中。付费广告商家带有“付费广告”标记。
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