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Get Uber Direct: branded by you, delivered with Uber.

Offer on-demand delivery. No hidden charges.

Get started with Uber Direct

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What is Uber Direct?

Add fast and reliable local delivery to your own sales channels with Uber Direct, our white-label delivery-as-a-service. Receive orders directly from your app or website or by phone, and get your goods delivered with Uber's global courier network.

Benefits of Uber Direct

Whether you’re a retail store, grocer, restaurant, or any other business, you can use Uber Direct to offer delivery within a native brand experience. Build loyalty by owning your customer relationship and data. Plus, unlock potential revenue by using Uber Direct along with the Uber Eats marketplace.

Fast and reliable

Get your customers what they want when they want it. Delight them by offering on-demand delivery of goods through your app or website, or by phone.

0% commission

No Marketplace Fee—pay a fee based on distance, speed of delivery, and region. Control your margins by bearing the costs or passing them on to your customers.

Easy integration

Connect through your existing POS, OMS, or other platforms; use the Uber Direct dashboard; or integrate with our API and start making delivery requests.

Pay a fee per delivery—no commissions

Uber Direct is a cost-effective way to get your products delivered and meet your customers’ expectations.

Flexible delivery options for your customers

On demand delivery

If delivery in the shortest possible time increases order satisfaction, this option can contribute to the competitiveness of your business.

Same-day delivery

When overnight isn't soon enough for customers, get it delivered before the end of the day.

Scheduled delivery

When customers want peace of mind, preplan the delivery up to 30 days in advance.

Choose the option that’s best for you

Select an integrated technology solution that works for your business. Switch whenever you want—Uber Direct can evolve to meet your delivery needs.

Option 2

Direct API

For businesses with 1,000+ deliveries per month

  • Integrate with the Direct API for automated ordering processing
  • Technical integration is required
Option 3

Direct dashboard

For businesses with less than 1,000 deliveries per month

  • Use the Uber Direct Dashboard for manual order processing
  • Easy onboarding
  • Technical integration is required

Already an Uber Direct customer? Log in here.

How Uber Direct works

Step 1:

Offer delivery through your channels

Provide your customers with multiple delivery options from your app, website, or phone channels.

Step 2:

Request delivery through our platform

Send delivery requests by connecting with your existing POS or OMS, using the Uber Direct dashboard, or integrating with the Uber Direct API.

Step 3:

Fulfill delivery orders

Once confirmed, get your products delivered based on your customers’ preferences. Share real-time updates, estimated time of arrival (ETA), and live location tracking with your customers by text.

“We want control of our retail experience from start to finish, in-store and online. We chose Uber Direct for same-day deliveries because we know they will deliver an excellent experience that fits with our brand.”

Adrian McKenzie, Senior Manager of eCommerce, EB Games

Get started with Uber Direct

Grow your business with Uber Direct and Uber Eats

Whether you’re looking to generate more demand or add to your delivery capabilities, partner with us using one service or a combination of services. Expand your reach by listing your business on the Uber Eats marketplace, and give your customers a fast and reliable way to get your products from your channels using Uber Direct.

Our channels

Uber Eats marketplace

  • Offer online ordering and delivery by listing your business on the Uber Eats marketplace
  • Reach new customers on the Uber Eats marketplace
  • Pay a percentage Marketplace Fee for delivery and pickup orders
Your channels

Uber Direct white-label service

  • Offer delivery through your own channels by using Uber Direct, our white-label delivery service
  • Build a direct relationship with regular customers and meet their demand through your sales channels
  • Pay a Delivery Fee for delivery orders

Frequently asked questions

  • Uber Direct is for merchants who are looking to drive revenue by offering on-demand delivery directly from their own sales channels (e.g. website, app and phone).

  • Pricing for Uber Direct is per delivery only - there are no start-up costs, commissions, or monthly minimums!

    Per delivery pricing will vary based on the Direct products you use, delivery mileage, and more. Fill out this form to learn more.

  • Uber Direct can deliver a wide variety of groceries, retail stores, restaurants, liquor, pet supplies, flower stores, and much more. For the restricted items, please refer to HERE.

  • Uber Direct and Uber Eats are two ways Uber helps merchants provide the convenience of delivery to their customers.

    Uber Direct is a white-label solution that allows merchants to add on-demand delivery to their own website, app, or other sales channels.

    Uber Eats is an online marketplace where merchants are listed side-by-side, offering their products for delivery and pick-up for customers.

    Many merchants drive revenue by using both Uber Direct and Uber Eats together. Uber Direct empowers merchants to serve their loyal customer base by offering delivery to those that order directly via the merchant’s own sales channels. Uber Eats connects merchants with new customers they may otherwise never have the chance to serve.

  • Uber Direct typically supports deliveries within a three-kilometer radius of its service area. Please let us know your delivery radius needs when you speak with an Uber Direct representative.

  • Please fill in our intake form so our Uber Direct experts can reach you on gaining access to Uber Direct! If you use a channel partner such as a POS or online ordering system (e.g. Square, Olo, Bringg, ChowNow), you may also ask your channel partner directly for integration options into Uber Direct or fill out the intake form.

Already an Uber Direct customer?

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