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Pricing tailored to your business

Grow your business your way with flexible and transparent pricing options that are within your control.¹

Choose what’s right for you

No 2 businesses are alike, and our partnership options reflect that. You can partner with Uber Eats in various ways—including Marketplace, Webshop, and Uber Direct—to help reach customers and generate sales.

Marketplace plans: reach customers on Uber Eats

Expand your reach by offering customers delivery and pickup from your business in the Uber Eats app. The Marketplace plans are designed to meet you where you are based on your goals.

Uber Delivery Option

Leverage our network of delivery people to deliver. The same Uber Eats Fee applies for virtual restaurants.

Self-delivery option

Own the customer experience and use your own delivery staff. You may also use your own delivery staff for virtual restaurants.

Pick-up (Non-Delivery Option)

Give customers more choice; allow customers to pick up from your restaurant. Pick-up is not available for virtual restaurants.


Use your own delivery staff

Stay in control over your delivery method, dropoff experience, and customer delivery fees.

You pay

  • 15% fee for self-delivery orders
  • 12% fee for pickup orders

Additional benefits

  • Available to be shown in homescreen, search results, and store categories of the Uber Eats app²
  • Where applicable, certain Uber One benefits would apply to member customers ordering from you
  • Ability to use delivery people in Uber’s network for farther-away deliveries or if your delivery staff is not available (25% fee)

More choices: drive sales from your existing channels

You can optimize your sales by combining your Marketplace plan with Uber Direct—a solution designed to give customers more ways to order from your channels directly.

Uber Direct

Add on-demand, white-label delivery to your website or app

You pay

  • No commissions; tailored pricing is based on distance

Additional benefits

  • Customers place orders on your website or app where you choose delivery options and set delivery fees
  • Send delivery fulfillment requests through the Uber Direct dashboard, or through our API
  • Keep customers in the know with confirmations and live delivery updates that can be customized to match your brand

Frequently asked questions

  • Depending on how you choose to work with Uber Eats, different fees may be charged on orders facilitated through the platform. Fees are largely determined by 2 factors:

    1. How you get discovered and receive your orders: Through the Uber Eats app (referred to above as the Marketplace) or your own channels (Uber Direct)

    2. How you fulfill your orders: Using delivery people in Uber’s network, your own delivery staff, or customer pickup.

    When working with Uber Eats, you can expect your earnings in a given pay period to equal the total retail price of all items (including sales taxes) minus applicable fees paid to Uber and delivery people and any refunds given to customers for order errors within your control, after fraud checks.

  • Fees facilitate the marketing, sale, and fulfillment of orders on the Uber Eats platform. Charging a fee helps us build a third-party delivery experience that creates value for your business and customers. Here are some of the items that the Marketplace Fee covers:

    • On-demand lead generation: By listing your business on the Uber Eats app, customers across our rides and delivery network have the ability to find and order from your business. The fee allows us to invest in ongoing marketing and promotion efforts to bring more customers to our platform on your behalf.

    • Delivery service facilitation: A network of delivery people who have signed up with Uber will always be available to your business, if you choose. The fee helps us cover costs associated with background checks, insurance, and efforts to help recruit and retain these individuals.

    • Tools and technology: We offer your business a number of tools for order management, menu making, insights and analytics, in-app marketing, and more. The fee allows us to invest in resources to keep these tools up to date and running smoothly.

    • Payment processing: With the exception of Webshop and Uber Direct, the fee includes all payment processing fees for your business when customers place an order through the Uber Eats app.

    • 24/7 customer support: Fees help us invest in the personnel and infrastructure to provide support (by phone, email, and online forums) to your business, your customers, and delivery people in Uber’s network all day, every day.

  • We do not charge your business any hidden fees. You can switch between available plans or end your contract anytime with no penalty. You might encounter additional costs or Marketplace Fee modifications in your earnings statement, including:

    • Promotion fees: If you’re running a marketing or ads campaign through our in-app solutions, the amount you spend will come out of your earnings.

    • Order error adjustments: These adjustments are the eligible customer refund costs that are deducted from payouts for circumstances within your business’s control, and after fraud checks.

    • Taxes: Application of sales tax

¹The pricing plans reflected on this page are only available in Japan. If you are located outside of the Japan, please update your location and language preferences at the bottom of this page to view the pricing plans available to you.

²A store’s visibility in the Uber Eats app is dynamic and may differ for each customer at their time of order based on a variety of factors, which may include the store’s historical order size, customer’s rating, order patterns, average food preparation time, estimated delivery time, total distance to customer’s delivery destination, the store’s historical success at fulfilling orders accurately and quickly (for example, without excessive errors or cancellations or customer complaints), general popularity of the store on the platform, available promotions, and any paid advertising that the store places in the Uber Eats app.

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