How Dragon King provides excellent hospitality with Uber Eats
Published September 2024 | Updated April 2026
Hospitality isn’t just about serving great food. It’s about making people feel cared for, even when you never see them face to face. Today, that matters more than ever as many restaurants connect with customers through delivery and collection.
For Dragon King, hospitality is at the heart of every order. As a small chain of Chinese restaurants operating exclusively through delivery and collection, their focus is clear: make sure every meal arrives quickly, fresh, and exactly as the customer expects it.
We spoke with Mr Chen, owner of Dragon King, about how he’s delighting customers and growing his business with help from Uber Eats.
Dragon King, by the numbers
7
locations in New York City70%
of all sales are Uber Eats orders10k
orders from new customers through Uber Eats in one quarter¹Serving up success, one order at a time
How did Mr Chen go from being a grill cook to owning 7 thriving Dragon King restaurants across Brooklyn, the Bronx, and Queens? The answer: years of relentless work, a commitment to food people can rely on, and knowing when to engage the right partners and resources to keep growing.
That’s where Uber Eats comes in. As Dragon King expanded, Mr Chen knew he couldn’t do everything on his own. Partnering with Uber Eats helped him reach new customers, keep orders coming in during peak hours, and scale operations without compromising on quality.
Uber Eats plays a vital role in attracting new customers and keeping Dragon King front of mind locally. Thanks to the successful partnership, orders on the app increased by more than 45% from one quarter to the next. The extra business was so significant that Mr Chen hired 3 additional staff members at his busiest location just to keep up.
Attracting new customers with Uber Eats adverts and offers
Mr Chen also uses Uber Eats ads and offers to extend Dragon King’s reach and attract new customers. With targeted promotions, he’s able to reach diners who might not have discovered Dragon King otherwise. In his words, the ads and offers “work very well, and our customers love the deals too.”
In fact, with Uber’s marketing tools and a series of successful ads and offers, Dragon King attracted more than 10,000 orders from new customers within one quarter² across all locations.
These campaigns don’t just drive first-time orders—they also help turn new diners into regulars. By combining promotions with consistently high-quality food and service, Mr Chen keeps customers coming back, growing sales and loyalty across all locations.
"Uber Eats ads and offers have helped me grow my restaurants. I earn a little less per order because of the fees, but they bring in new customers who spend more on each order, so overall it's been good for my business."
– Mr. Chen, Owner, Dragon King
Staying organised with Uber Eats Manager
Running 7 restaurants means keeping a close eye on every location, and Mr Chen stays organised with Uber Eats Manager.
He starts most days by checking reviews and store-level performance reports on the Uber Eats Manager dashboard. These insights help him track sales, spot trends, and address issues quickly across all locations.
When opening a new Dragon King restaurant, Mr Chen keeps menus, ads, and promotions consistent across locations and follows a standardised playbook that includes training on the Uber Eats Orders app. From order expediters to kitchen staff, every role at every location follows the same standards. This consistency makes it easy to move staff between locations and oversee operations seamlessly.
Breaking down barriers with multilingual support
Mr Chen’s story embodies the American dream: rising from kitchen staff to restaurant owner. But his success hasn’t come without challenges. For restaurant owners like Mr Chen, whose first language isn’t English, handling business interactions in English can be tricky.
When he learnt that Uber Eats has a multilingual team, Mr Chen was excited to start working directly with his dedicated account manager, Ting C. “Uber Eats is the only delivery company with a Mandarin-speaking team, which is very helpful for me and my wife,” says Mr Chen. He now speaks with Ting weekly about data, marketing, and strategy. “I greatly value having language support and account support,” he says.
Using Uber Eats reports, Mr Chen can track performance across all locations and make smarter business decisions. “I couldn’t do this myself without the data Uber gives me,” Mr Chen says. By partnering with Uber Eats, he simplifies operations and grows his business faster, so he can focus on what he loves most: showing hospitality to his customers, one tasty dish at a time.
Grow your business with Uber Eats
Curious about how partnering with Uber Eats can help your restaurant reach more customers, increase orders, and build brand loyalty? Get in touch.
¹Testimonials reflect individual results. Individual results are not a guarantee of outcome for any given merchant, and merchant experience will vary.
²Order increase occurred in Q1 2024