Get Uber Direct: branded by you, delivered with Uber.
Offer on-demand delivery. No hidden charges.
What is Uber Direct?
Add fast and reliable local delivery to your own sales channels with Uber Direct, our white-label delivery-as-a-service. Receive orders directly from your app or website or by phone, and get your goods delivered with Uber's global independent courier network.
Benefits of Uber Direct
Whether you’re a retail store, grocer, restaurant, or any other business, you can use Uber Direct to offer delivery within a native brand experience. Build loyalty by owning your customer relationship and data. Plus, unlock potential revenue by using Uber Direct along with the Uber Eats marketplace.
Fast and reliable
Get your customers what they want when they want it. Delight them by offering on-demand delivery of goods through your app or website, or by phone.
0% commission
No Marketplace Fee—pay a fee based on distance of delivery. Control your margins by bearing the costs or passing them on to your customers.
Easy integration
Connect through your existing POS, OMS, or other platforms; use the Uber Direct dashboard; or integrate with our API and start making delivery requests.
Pay a fixed distance-based fee per delivery
Uber Direct is a cost-effective way to get your products delivered and meet your customers’ expectations.
Pricing as low as €5.90 HT per delivery.**
Flexible delivery options for your customers
Express delivery
When the earliest availability is important to customers, get it delivered in less than 30 minutes.
Same-day delivery
When overnight isn't soon enough for customers, get it delivered before the end of the day.
Scheduled delivery
When customers want peace of mind, preplan the delivery up to 30 days in advance.
Choose the option that’s best for you
Select an integrated technology solution that works for your business. Switch whenever you want—Uber Direct can evolve to meet your delivery needs.
Platform partners
For businesses offering any amount of deliveries per month
- Activate through your existing POS, OMS, or other platforms for automated order processing
- Easy onboarding
- Technical integration through your platform partner
Direct API
For businesses with 1,000+ deliveries per month
- Integrate with the Direct API for automated ordering processing
- Technical integration is required
Direct dashboard
For businesses with less than 1,000 deliveries per month
- Use the Uber Direct Dashboard for manual order processing
- Easy onboarding
- No technical integration
Already an Uber Direct customer? Log in here.
Access technical support for troubleshooting. And resolve your customer issues quickly through Uber’s merchant support.
Meet the businesses growing with our platform
“We want control of our retail experience from start to finish, in-store and online. We chose Uber Direct for same-day deliveries because we know they will deliver an excellent experience that fits with our brand.”
Adrian McKenzie, Senior Manager of eCommerce, EB Games
“Uber Direct makes it easier to deliver to our loyal customers who order directly from our website or app.”
—Jarrod Bravo, Director of Operations, Salad House
Get started with Uber Direct
Grow your business with Uber Direct and Uber Eats
Whether you’re looking to generate more demand or add to your delivery capabilities, partner with us using one service or a combination of services. Expand your reach by listing your business on the Uber Eats marketplace, and give your customers a fast and reliable way to get your products from your channels using Uber Direct.
Uber Eats marketplace
- Offer online ordering and delivery by listing your business on the Uber Eats marketplace
- Reach new customers on the Uber Eats marketplace
- Pay a percentage Marketplace Fee for delivery and pickup orders
Uber Direct white-label service
- Offer delivery through your own channels by using Uber Direct, our white-label delivery service
- Build a direct relationship with regular customers and meet their demand through your sales channels
- Pay a Delivery Fee for delivery orders
Frequently asked questions
- Who is Uber Direct for?
Uber Direct is for merchants who are looking to drive revenue by offering on-demand delivery directly from their own sales channels (e.g. website, app and phone).
- How am I priced for Uber Direct?
Pricing for Uber Direct is per delivery only - there are no start-up costs, commissions, or monthly minimums!
Per delivery pricing will vary based on the Direct products you use, your channel partner, delivery mileage, and more. Fill out this form to learn more.
- What can I send using Uber Direct?
Packages may be as large as a suitcase and as heavy as 33 kg.
Uber Direct delivers packages for almost every consumer end market - including grocery, retail, restaurants, pet supplies, flower shops and more!
Some item types (e.g. pharmaceuticals, alcohol, tobacco) may be restricted depending on your geography.
- What is the difference between Uber Direct and Uber Eats?
Uber Direct and Uber Eats are two ways Uber helps merchants provide the convenience of delivery to their customers.
Uber Direct is a white-label solution that allows merchants to add on-demand delivery to their own website, app, or other sales channels.
Uber Eats is an online marketplace where merchants are listed side-by-side, offering their products for delivery and pick-up for customers.
Many merchants drive revenue by using both Uber Direct and Uber Eats together. Uber Direct empowers merchants to serve their loyal customer base by offering delivery to those that order directly via the merchant’s own sales channels. Uber Eats connects merchants with new customers they may otherwise never have the chance to serve.
- How does support work for Uber Direct?
You have two options for customer support:
- Uber-managed support: Ensure your customers can resolve delivery issues quickly when you subscribe to Uber-managed customer support.
- Supplemental support: Provide customer support directly, and only escalate issues to Uber support from your support team as needed.
- How far can I deliver with Uber Direct?
Uber Direct typically supports deliveries within a radius of 10 kilometers in serviceable locations. However, this distance can vary depending on your needs. When you speak with a Uber Direct representative, please bring up your delivery radius needs.
- How do I sign up for Uber Direct?
Please fill in our intake form so our Uber Direct experts can reach you on gaining access to Uber Direct! Uber Direct is connected to a large variety of channel partners: POS (e.g. APITIC), Online Ordering Systems (e.g. Dood, Deliverect, Belorder, Click Eat), OMS / TMS / DMS (e.g. Bringg, Woop, Urbantz). If you use a channel partner, you may also ask them directly for integration options into Uber Direct or fill out the intake form.
Answer to your clients’ expectations
Delivery is a key purchasing criteria for e-consumers
According to the 2023 survey conducted by Ipsos for Uber Direct, delivery is an important purchasing criteria for 88% of the e-consumers and 9 out of 10 e-consumers have already dropped at checkout because of unsatisfactory delivery options.
E-consumers are looking for a reliable and flexible delivery
E-consumers value reliability, ability to track their delivery in real-time and having a precise delivery slot (instead of not knowing at which time the courier will arrive) based on a 2023 IPSOS consumer survey for Uber Direct.
Already an Uber Direct customer?
*Offer limited to first-time Uber Direct users only and valid 14 days from sign up. Offer valid for up to 5 completed deliveries with Uber Direct. Credit will be applied to your billing statement within 24 hours after trip completion. Offer is non-transferable. Offer not valid on canceled trips. Canceled deliveries shall still be subject to any applicable cancellation fees. Offer availability may vary by location. Offer and terms are subject to change or cancellation.
**Your rates may be higher or lower depending on your order type, distance, speed of delivery (express, same-day, next-day, scheduled), integration type (channel partner, API, dashboard), market region, and other factors.
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