Jimmy John's fuels Mother's Day sales with a standout delivery campaign
November 14, 2025 | Global
Since its founding in 1983, Jimmy John’s has had one thing on its mind: Freaky Fast® delivery. From humble beginnings in a college town with 4 simple sandwiches, the brand has scaled to over 2,700 locations, across 44 states. Today Jimmy John’s is still obsessed with getting great sandwiches to customers quickly and reliably.
Jimmy John's, by the numbers
2,700+
locations across 44 states270,000
Mother’s Day promotion orders placed on Jimmy John’s own app or website and delivered with Uber over 13 days (May 5-17, 2025)27.4%
of digital customers who used the Mother’s Day promo returned within 30 daysNew menu items drive sales
In early 2025, Jimmy John’s added an assortment of toasted sandwiches to its menu traditionally known for cold sandwiches. Launched with the help of a Toasted Tuesday promotion that included a giveaway of $1 million worth of toasted sandwiches, Jimmy John’s could tell that the new sandwiches were going to be popular. “Customers who try toasted sandwiches are tending to come back more frequently,” says Jeff Cobb, VP of Brand Experience at Jimmy John’s. “It’s been a strong growth lever for us.”
A high-impact delivery campaign with Uber boosts Mother’s Day sales
To build on the initial buzz and grow demand for its new lineup, Jimmy John’s launched a playful 10-day Mother’s Day promotion called Hot for Moms. Featuring a $0 Delivery Fee for customers ordering through Jimmy John's own website or app, the campaign used a longtime insight for the brand: Moms love Jimmy John’s. In fact, expectant moms who avoid deli meat often crave their favorite Jimmy John’s sandwich during pregnancy and order it soon after giving birth.
The #HotForMoms $0 Delivery Fee promotion was a huge hit: More than 270,000 promo code redemptions, resulting in, according to Cobb, “the strongest Mother’s Day campaign performance in brand history.”
"Mother's Day is typically a softer time for us. But this campaign and the support from Uber helped us significantly over-perform, leading to record sales for the holiday period."
Jeff Cobb, VP of Brand Experience, Jimmy John’s
Amplifying Jimmy John’s Delivery with Uber Direct
Beyond seasonal campaigns, online ordering remains an important part of this popular restaurant chain’s strategy. For delivery orders placed on its website or app, Jimmy John’s tapped into Uber Direct to supplement internal fleets while maintaining a consistently high brand experience. “Delivery is really down to a science on the operational side at Jimmy John’s,” says Cobb. “Uber’s been a great partner in supporting our first-party delivery strategy. They’re always willing to test and find new ways to help us deliver value to our customers.”
Franchisee success starts with great tools
Uber helps Jimmy John’s provide seamless delivery and run high-impact marketing campaigns, as well as providing access to data insights that help franchisees compete and thrive.“Uber’s always been willing to jump in, figure things out, and make it happen,” says Cobb. “They’ve been great to work with. There’s always someone available to help us deliver on our promise to our customers and our franchisees.”
Learn more about the ways Uber can help you drive growth.
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