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Get Uber Direct: branded by you, delivered with Uber.

Offer on-demand delivery from your own channels.

Get started with Uber Direct

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What is Uber Direct?

Uber Direct is our white-label delivery service that lets you add on-demand delivery to your own sales channels. Receive orders directly from your app or website, or by phone, and get your goods delivered through our platform.

Benefits of Uber Direct

Whether you’re a restaurant, grocery, or retail store, or a platform serving merchants, Uber Direct lets you offer delivery within a native brand experience. Build loyalty by owning your customer relationship and data.

Fast and reliable

Get your customers what they want when they want it. Delight them by offering on-demand delivery of goods through your app or website or by phone.

0% commission

No Marketplace Fee—pay a fee based on distance, speed of delivery, and region. Control your margins by bearing the costs or passing them on to your customers.

Easy integration

Connect through your existing POS, OMS, or other platforms; use the Uber Direct dashboard; or integrate with our API and start making delivery requests.

Straightforward pricing for your business

Uber Direct is a cost-effective way to deliver your products and meet your customers’ expectations.

No Marketplace Fee—pay a Delivery Fee for delivery orders.

The Delivery Fee is made up of a base fee plus a distance fee

  • A base fee will be charged for each delivery.
  • A distance fee will be charged per kilometre. This is based on the estimated distance between the pickup location and dropoff location and includes partial kilometres on a prorated basis.

There may be additional fees or additional circumstances in which certain fees are triggered, which will be set out in any applicable Service Terms, Order Form, or Addendum.

Delivery restrictions and guidelines

There may be items that cannot be delivered through our platform. Learn more about delivery restrictions and guidelines

Flexible delivery options for your customers

Delivery in under 2 hours

When the earliest availability is important to customers, get it delivered in under 2 hours.

Same-day delivery

When overnight isn't soon enough for customers, get it delivered before the end of the day.

Scheduled delivery

When customers want peace of mind, preplan the delivery up to 30 days in advance.

Choose the option that’s best for you

Select an integrated technology solution that works for your business. Switch whenever you want—Uber Direct can evolve to meet your delivery needs.

Option 1

Platform partners

For businesses offering any amount of deliveries per month

  • Activate through your existing POS, OMS, or other platforms for automated order processing
  • Easy onboarding
  • No technical integration
Option 2

Direct API

For businesses with 1,000+ deliveries per month

  • Integrate with the Direct API for automated ordering processing
  • Technical integration is required
Option 3

Direct dashboard

For businesses with less than 1,000 deliveries per month

  • Use the Uber Direct Dashboard for manual order processing
  • Easy onboarding
  • Technical integration is required

Already an Uber Direct customer? Log in here.

How Uber Direct works

Step 1:

Offer delivery through your channels

Provide your customers with multiple delivery options from your app, website, or phone channels.

Step 2:

Request delivery through our platform

Send delivery requests by connecting with your existing POS or OMS, using the Uber Direct dashboard, or integrating with the Uber Direct API.

Step 3:

Fulfill delivery orders

Once confirmed, get your products delivered based on your customers’ preferences. Share real-time updates, estimated time of arrival (ETA), and live location tracking with your customers by text.

Access technical support for troubleshooting. And resolve your customer issues quickly through Uber’s merchant support.

Get started with Uber Direct

Grow your business with Uber Direct

Whether you’re looking to generate more demand or add to your delivery capabilities, partner with us using one service or a combination of services.Give your customers a fast and reliable way to get your products from your channels using Uber Direct.

Your channels

Uber Direct white-label service

  • Offer delivery through your own channels by using Uber Direct, our white-label delivery service
  • Build a direct relationship with regular customers and meet their demand through your sales channels
  • Pay a Delivery Fee for delivery orders

Frequently asked questions

  • Uber Direct is for merchants who are looking to drive revenue by offering on-demand delivery directly from their own sales channels (e.g. website, app and phone).

  • Pricing for Uber Direct is per delivery only - there are no start-up costs, commissions, or monthly minimums!

    Per delivery pricing will vary based on the Direct products you use, your channel partner, delivery mileage, and more. Fill out this form to learn more.

  • Packages may be as large as a suitcase and as heavy as 50 lbs.

    Uber Direct delivers packages for almost every consumer end market - including grocery, retail, restaurants, liquor, pet supplies, flower shops and more!

    Some item types (e.g. pharmaceuticals, alcohol, tobacco) may be restricted depending on your geography

  • Uber Direct and Uber Eats are two ways Uber helps merchants provide the convenience of delivery to their customers.

    Uber Direct is a white-label solution that allows merchants to add on-demand delivery to their own website, app, or other sales channels.

    Uber Eats is an online marketplace where merchants are listed side-by-side, offering their products for delivery and pick-up for customers.

    Many merchants drive revenue by using both Uber Direct and Uber Eats together. Uber Direct empowers merchants to serve their loyal customer base by offering delivery to those that order directly via the merchant’s own sales channels. Uber Eats connects merchants with new customers they may otherwise never have the chance to serve.

  • You have two options for customer support:

    • Uber-managed support: Ensure your customers can resolve delivery issues quickly when you subscribe to Uber-managed customer support.
    • Supplemental support: Provide customer support directly, and only escalate issues to Uber support from your support team as needed.
  • Uber Direct typically supports deliveries within a radius of 10 miles in serviceable locations. However, we can deliver further depending on your needs. When you speak with a Uber Direct representative, please bring up your delivery radius needs

  • Please fill in our intake form so our Uber Direct experts can reach you on gaining access to Uber Direct! If you use a channel partner such as a POS or online ordering system (e.g. Square, Olo, Bringg, ChowNow), you may also ask your channel partner directly for integration options into Uber Direct or fill out the intake form.

Guidance and tips

Learn more about white label delivery.

What is white-label delivery?

With a white-label delivery solution, your business can add on-demand delivery to your own website or app—delighting loyal customers and streamlining operations in the process.

What is last-mile delivery? The problem and solutions

Getting products to their final order destination is often easier said than done. Learn more about the challenges of last-mile delivery and emerging solutions that can help businesses overcome them.

A guide to the retail customer experience

From your in-store atmosphere to the online shopping and delivery options you offer, explore strategies for building a strong customer experience at your retail business.

Already an Uber Direct customer?

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