Get Uber Direct: branded by you, delivered with Uber.
Offer on-demand delivery from your own channels.
What is Uber Direct?
Uber Direct is our white-label delivery service that lets you add on-demand delivery to your own sales channels. Receive orders directly from your app or website, or by phone, and get your goods delivered through our platform.
Benefits of Uber Direct
Whether you’re a restaurant, grocery, or retail store, or a platform serving merchants, Uber Direct lets you offer delivery within a native brand experience. Build loyalty by owning your customer relationship and data.
Fast and reliable
Get your customers what they want when they want it. Delight them by offering on-demand delivery of goods through your app or website or by phone.
0% commission
No Marketplace Fee—pay a fee based on distance, speed of delivery, and region. Control your margins by bearing the costs or passing them on to your customers.
Easy integration
Connect through your existing POS, OMS, or other platforms; use the Uber Direct dashboard; or integrate with our API and start making delivery requests.
Straightforward pricing for your business
Uber Direct is a cost-effective way to deliver your products and meet your customers’ expectations.
No Marketplace Fee—pay a Delivery Fee for delivery orders.
The Delivery Fee is made up of a base fee plus a distance fee
- A base fee will be charged for each delivery.
- A distance fee will be charged per kilometre. This is based on the estimated distance between the pickup location and dropoff location and includes partial kilometres on a prorated basis.
There may be additional fees or additional circumstances in which certain fees are triggered, which will be set out in any applicable Service Terms, Order Form, or Addendum.
Delivery restrictions and guidelines
There may be items that cannot be delivered through our platform. Learn more about delivery restrictions and guidelines
Flexible delivery options for your customers
Delivery in under 2 hours
When the earliest availability is important to customers, get it delivered in under 2 hours.
Same-day delivery
When overnight isn't soon enough for customers, get it delivered before the end of the day.
Scheduled delivery
When customers want peace of mind, preplan the delivery up to 30 days in advance.
Choose the option that’s best for you
Select an integrated technology solution that works for your business. Switch whenever you want—Uber Direct can evolve to meet your delivery needs.
Platform partners
For businesses offering any amount of deliveries per month
- Activate through your existing POS, OMS, or other platforms for automated order processing
- Easy onboarding
- No technical integration
Direct API
For businesses with 1,000+ deliveries per month
- Integrate with the Direct API for automated ordering processing
- Technical integration is required
Direct dashboard
For businesses with less than 1,000 deliveries per month
- Use the Uber Direct Dashboard for manual order processing
- Easy onboarding
- Technical integration is required
Already an Uber Direct customer? Log in here.
How Uber Direct works
Offer delivery through your channels
Provide your customers with multiple delivery options from your app, website, or phone channels.
Request delivery through our platform
Send delivery requests by connecting with your existing POS or OMS, using the Uber Direct dashboard, or integrating with the Uber Direct API.
Fulfill delivery orders
Once confirmed, get your products delivered based on your customers’ preferences. Share real-time updates, estimated time of arrival (ETA), and live location tracking with your customers by text.
Access technical support for troubleshooting. And resolve your customer issues quickly through Uber’s merchant support.
“We want control of our retail experience from start to finish, in-store and online. We chose Uber Direct for same-day deliveries because we know they will deliver an excellent experience that fits with our brand.”
Adrian McKenzie, Senior Manager of eCommerce, EB Games
Get started with Uber Direct
Grow your business with Uber Direct
Whether you’re looking to generate more demand or add to your delivery capabilities, partner with us using one service or a combination of services.Give your customers a fast and reliable way to get your products from your channels using Uber Direct.
Uber Direct white-label service
- Offer delivery through your own channels by using Uber Direct, our white-label delivery service
- Build a direct relationship with regular customers and meet their demand through your sales channels
- Pay a Delivery Fee for delivery orders
Frequently asked questions
- Who is Uber Direct for?
Uber Direct is for merchants who are looking to drive revenue by offering on-demand delivery directly from their own sales channels (e.g. website, app and phone).
- How am I priced for Uber Direct?
Pricing for Uber Direct is per delivery only - there are no start-up costs, commissions, or monthly minimums!
Per delivery pricing will vary based on the Direct products you use, your channel partner, delivery mileage, and more. Fill out this form to learn more.
- What can I send using Uber Direct?
Packages may be as large as a suitcase and as heavy as 50 lbs.
Uber Direct delivers packages for almost every consumer end market - including grocery, retail, restaurants, liquor, pet supplies, flower shops and more!
Some item types (e.g. pharmaceuticals, alcohol, tobacco) may be restricted depending on your geography
- What is the difference between Uber Direct and Uber Eats?
Uber Direct and Uber Eats are two ways Uber helps merchants provide the convenience of delivery to their customers.
Uber Direct is a white-label solution that allows merchants to add on-demand delivery to their own website, app, or other sales channels.
Uber Eats is an online marketplace where merchants are listed side-by-side, offering their products for delivery and pick-up for customers.
Many merchants drive revenue by using both Uber Direct and Uber Eats together. Uber Direct empowers merchants to serve their loyal customer base by offering delivery to those that order directly via the merchant’s own sales channels. Uber Eats connects merchants with new customers they may otherwise never have the chance to serve.
- How does support work for Uber Direct?
You have two options for customer support:
- Uber-managed support: Ensure your customers can resolve delivery issues quickly when you subscribe to Uber-managed customer support.
- Supplemental support: Provide customer support directly, and only escalate issues to Uber support from your support team as needed.
- How far can I deliver with Uber Direct?
Uber Direct typically supports deliveries within a radius of 10 miles in serviceable locations. However, we can deliver further depending on your needs. When you speak with a Uber Direct representative, please bring up your delivery radius needs
- How do I sign up for Uber Direct?
Please fill in our intake form so our Uber Direct experts can reach you on gaining access to Uber Direct! If you use a channel partner such as a POS or online ordering system (e.g. Square, Olo, Bringg, ChowNow), you may also ask your channel partner directly for integration options into Uber Direct or fill out the intake form.
Guidance and tips
Learn more about white label delivery.
What is white-label delivery?
With a white-label delivery solution, your business can add on-demand delivery to your own website or app—delighting loyal customers and streamlining operations in the process.
What is last-mile delivery? The problem and solutions
Getting products to their final order destination is often easier said than done. Learn more about the challenges of last-mile delivery and emerging solutions that can help businesses overcome them.
A guide to the retail customer experience
From your in-store atmosphere to the online shopping and delivery options you offer, explore strategies for building a strong customer experience at your retail business.