Deliver from your channels with Uber Direct
Tap into Uber’s global network of couriers to provide same-day local delivery for orders placed through your own website, app, or over the phone.
What is Uber Direct?
Uber Direct is an on-demand delivery solution for businesses taking orders through their website, app, or phone. Available in 2 dozen countries with features like live order tracking and proof of delivery, Uber Direct helps you provide an excellent delivery experience to your customers.
Power delivery, your way
Provide fast, quality delivery
Your customers can choose delivery in under 2 hours, on the same day, or schedule it up to 30 days in advance.
Customise your delivery solution
Choose how you integrate, select services tailored to your industry, and manage branding, timing, and proof of delivery options.
Reach customers wherever they are
With Uber Direct available in 2 dozen countries, you can reliably reach customers with our delivery options.
Access Uber's network of delivery people
The Uber platform connects your orders with quality delivery people available in your area.
Unlock enterprise efficiency and cost savings
Scale delivery with commission-free pricing, real-time updates, pick-up verification and batching tools to fulfil more orders with less resources.
Pay a fee per delivery – no commissions
Uber Direct is an affordable way to get your products delivered and meet your customers’ expectations.
No Marketplace Fee – pay for deliveries based on a set fee plus distance fee.¹
Other Fees
The following fees may also apply:
- Cancellation fee: If a delivery person refuses or is unable to deliver an order because the order does not comply with delivery restrictions, you will be charged a cancellation fee. The cancellation fee is equal to the Delivery Fee plus the return trip fee (if applicable). See below for information on how the return trip fee is calculated.
- Return trip fee: If a trip back to the pick-up location is initiated, you’ll be charged a fee calculated as 50% of the Delivery Fee. Return trips may be triggered: (i) if you have enabled the option for a return trip when the delivery is requested, (ii) if a proof of delivery option includes a return trip, or (iii) if a delivery person refuses or is unable to deliver an order because the order does not comply with delivery restrictions.
- Wait time fee: If a delivery person has to wait more than 10 minutes after arrival at the pick-up location for an order to be provided, a fee of $0.50 (excluding GST) per minute will be charged.
There may be additional fees or additional circumstances in which certain fees are triggered, which will be set out in any applicable Service Terms, Order Form or Addendum.
Delivery restrictions and guidelines
There may be items that cannot be delivered through our platform. Learn more about delivery restrictions and guidelines.
How it works
Step 1: Sign up or integrate
Connect Uber Direct to your POS, website, or app to activate through one of our partners, or sign up on the dashboard. You can offer your customers delivery in under 2 hours, on the same day, or scheduled up to 30 days in advance.
Step 2: Receive orders
Customers place orders through your ordering channels.
Step 3: Dispatch with Uber
Uber automatically sends the order to nearby couriers.
Step 4: Delivery person completes the delivery
Your customer gets their order quickly and easily.
Step 5: Track and optimise
Use real-time tracking and analytics to monitor delivery performance and improve operations.
Benefits of Uber's delivery person network
8.5M
Monthly active drivers and delivery people²
81%
Orders completed in 45 minutes or less³
<2%
Courier cancellation rate³
Building customer loyalty with Uber Direct
EB Games Australia is giving its customers even more with Uber Direct. With over 380 stores across the country and a booming online channel, EB Games uses Uber Direct to provide fast, reliable delivery and a seamless experience that keeps gamers coming back for more.
Trusted across industries
Every business type runs differently. That’s why our solutions flex to fit the way you deliver.
For restaurants
Top-notch food delivery right to your door
Whether it’s a group order or just for yourself, Uber Direct helps you deliver quality meals with couriers trusted by millions of Uber Eats users today.
For grocers
Smart delivery for fresh and regulated items
Uber Direct gives grocers the tools to meet expectations for fast, flexible, and branded delivery—while keeping local regulations and courier fulfilment options in mind.
For retailers
Last-mile delivery for your local customers
Whether you’re an electronics retailer, a lifestyle brand, or a specialty store, Uber Direct lets you offer fast same-day delivery straight from your own channels—with complete control over your customer’s experience.
Simplify your setup with one of our integration partners
Our trusted partners help you connect your sales channels, POS, and delivery operations.
Take control of your delivery experience, starting today
Put your brand front and centre—with convenient delivery, lower costs, greater flexibility, and the backing of Uber’s network of couriers.
Frequently asked questions
- What is Uber Direct?
Uber Direct is a local delivery platform for businesses of all sizes and across all industry verticals. Merchants can offer on-demand delivery to their customers directly from their own channels.
- Who is Uber Direct for?
Uber Direct is for merchants who are looking to drive revenue by offering on-demand delivery directly from their own sales channels (such as website, app and phone).
- How am I priced for Uber Direct?
Pricing for Uber Direct is per delivery only—there are no startup costs, commissions, or monthly minimums. Per-delivery pricing will vary based on the Uber Direct products you use, such as your channel partner and delivery distance.
- What types of items can be delivered using Uber Direct?
Packages as large as a suitcase and as heavy as 20 pounds (22.5 kg) Packages for almost every consumer end market, including grocery, retail, restaurant, alcohol, pet supply, flowers and more Note: some item types (such as pharmaceuticals, alcohol and tobacco) may be restricted depending on your geography
- What is the difference between Uber Direct and Uber Eats?
Uber Direct is a white-label solution that lets merchants add on-demand delivery to their own website, app, or other sales channels.
Uber Eats is an online marketplace where merchants are listed side by side, offering their products to customers for delivery or pickup.
Many merchants boost their revenue by using Uber Direct and Uber Eats together. Uber Direct enables merchants to serve their loyal customer base by offering delivery to those who order directly through the merchant’s own sales channels. Uber Eats connects merchants with new customers they might not have otherwise had the chance to serve.
- How does customer support for Uber Direct work?
There are 2 options for support:
Brand-managed support: You or your support team are responsible for managing the relationship with your customers and will contact Uber Support on their behalf.
Uber-managed support: Uber Support works directly with your customers for live order support and to start refunds (note: currently, Uber does not refund the customer; we’ll only let you know about the refund decisions and amount). Extra charges may apply for this option.
- How far can I deliver with Uber Direct?
Uber Direct generally supports deliveries within a radius of 15 km in serviceable areas, but we can deliver further depending on your needs. When you speak with an Uber Direct representative, please discuss your delivery radius requirements.
Guidance and tips
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