Create and launch ads more easily than ever

December 2025

Sponsored listings are designed to get your store noticed. By putting your brand in highly visible spots across the app and catching the attention of highly engaged customers, this ad format can drive up to a 20% increase in sales and orders.¹

With the revamped Uber Eats Manager, you get a simpler, more intuitive ad setup, giving you the confidence to promote your business easily to the right customers, in the right place, at the right time.

Ads can help you:

Stand out in the Uber Eats feed by featuring your restaurant

Attract more customers and turn casual browsers into loyal regulars

Stay ahead of your competitors by keeping your brand front of mind

We see a lot of people find us on Uber Eats and then come back to dine with us. It’s great for sales and also for getting our name out there.

— Co-Owner, Local Restaurant

Promoting your business is easy

Save time and skip the guesswork. Uber Eats Manager is designed to make creating an ad easy by automatically recommending the best settings for your business. You can go live quickly and efficiently in just a few simple steps.

How to get started (no experience needed)

1. Find the Ads tab in your Uber Eats Manager menu. If you manage multiple locations, choose which restaurants you want to feature.

2. Go to Audience, then choose either all customers or only new ones. Customers will be targeted within your delivery radius.

3. Set a daily budget for how much you want to spend on the ad. You’ll only pay when someone clicks your ad, and you’ll never spend more than your set budget.

4. Decide how long you want your ad to run. For best results, keep it as an ongoing campaign. You can always tweak it later.

5. Go to More settings (under Duration) to customise your campaign name.

To help your ad appear to more customers, your bid is set to automatic by default. You can make changes under Advanced options if needed.

6. Review your campaign and go live by selecting Create ad.

Bids set your ads up for success

Bidding works like an auction: Restaurants compete for top spots, and you only pay when someone clicks your ad. In Uber Eats Manager, your bid is automatically set for the best results so you can advertise with confidence from day one.

More than 50% of Uber Eats orders come from restaurants in the top 2 carousel spots on the home feed.²

You can always change your bid in the Advanced options section.

You're always in control

Once your ad is live, you can keep an eye on how it’s going and make changes whenever you need. You can check performance in the Marketing section of the Uber Eats Manager sidebar, where you’ll see your sales, return on ad spend, and new customers in real time.

What “return on ad spend” means

Return on ad spend, or ROAS, helps you understand how your ads line up with your sales activity by showing how much revenue is linked to your advertising. For example, if you spend $10 on an ad—whether you’re trying to bring in customers on quieter days or promote a new menu item—and you see $50 in sales credited to that ad, that’s a 5:1 ROAS ($5 in credited sales for every $1 spent). ROAS shows how effectively your ads are working, so you can quickly compare performance over time and make smarter decisions about where to spend.

On average, merchants using sponsored listings on Uber Eats achieved 11x ROAS and saw a 40% increase in new customers over a one-month period.³

Prefer to see it in action?

Watch the step-by-step video tutorial to see every click and setting in action.

Get started

With Uber’s platform, your ads don’t just drive sales; they also help more people discover and fall in love with your restaurant.

Create an ad today

¹Uber internal data science, November 2025. These percentages are based on an ongoing experimental global holdout analysis that Uber conducts. We remove 5% of winning ads at random and replace them with, if available, the next ad. We then compare these 5% removals to the 95% of cases where we show the ad. Actual results may vary depending on your budget, business, location, exact market conditions, and other factors. These averages are not a promise of any specific outcome, and your outcome is not guaranteed.

²Uber internal carousel-first feed analysis, 2024. Based on an average of US SMB advertiser data between 1/3/23 and 31/5/23. These data points are not a guarantee and are averaged across a group of our partners, as performance will vary depending on your business, location, the exact market conditions, and other factors. Actual results may vary.

³Uber internal data science, December 2025. The 11x statistic is the median click ROAS across all advertisers, and 40% is the platform-wide lift in new Uber Eats users.